Advertising, PR, Events, Thought Leadership, Seminars, etc. Conduct Market and Brand Research Understand Current Perceptio...
Conduct Market Research Understand Current Brand Perceptions Conduct Brand  Research Understand Current  Brand <ul><li>Qua...
<ul><li>Need: </li></ul><ul><li>Total legal spend (size and growth) by Industry, Practice Area and Issue  </li></ul><ul><l...
<ul><li>Industry is: </li></ul><ul><li>Large:   Generating $180 billion annual revenues in 2008 and attracting over 1,180,...
<ul><li>Industry is: </li></ul><ul><li>Delivery Services to: </li></ul><ul><ul><li>Business :  Accounts for  50%  of indus...
<ul><li>Industry is: </li></ul><ul><li>Continuing to Consolidate (Demand Side) </li></ul><ul><ul><li>Demand in 2008 droppe...
<ul><li>Industry is: </li></ul><ul><li>Continuing to Consolidate (Demand Side) </li></ul><ul><ul><li>Revenue falls as much...
<ul><li>Industry is: </li></ul><ul><li>Continuing to Consolidate (Supply Side) </li></ul><ul><ul><li>Merger activity is up...
Industry Overview 2 Primary Law Firms 3.8% 31.9% 10 Secondary Law Firms 19.4% Secondary Law Firms 50.4% All Other Law Firm...
<ul><li>Industry is: </li></ul><ul><li>Continuing to Consolidate (Supply Side) </li></ul><ul><ul><li>Number of Law Firms U...
<ul><li>Need: </li></ul><ul><li>Who Do We Think We Compete Against and Who Do Our Clients Think We Compete Against </li></...
<ul><li>Position 1:  Full Service </li></ul><ul><li>Value:  Multiple Practice Areas, High Quality Work Product, Many Attor...
<ul><li>Position 3:  Business Success </li></ul><ul><li>Value:  Look at each question afresh (within context), creative an...
Competitive Analysis Ballard Spahr Value  Proposition and Positioning Provide nothing less than excellence in every legal ...
Competitive Analysis Blank Rome Value  Proposition and Positioning At Blank Rome, we see the world through our clients' ey...
Competitive Analysis Buchanan Ingersoll Value  Proposition and Positioning Provide sophisticated legal service and counsel...
Competitive Analysis Butler Pappas Value  Proposition and Positioning A civil litigation defense firm Offering Value <ul><...
Competitive Analysis Clausen Miller Value  Proposition and Positioning Many firms practice law.  We practice partnerships ...
Competitive Analysis Dechert Value Proposition and Positioning With in-depth industry knowledge and legal experience – abl...
Competitive Analysis Drinker Biddle Value  Proposition and Positioning Full Service, Rich History, Lead Complex Transactio...
Competitive Analysis Duane Morris Value  Proposition and Positioning Global, Collegial, Large, Full Service…and Technology...
Competitive Analysis Fried Frank Value  Proposition and Positioning Where the smart, determined and ambitious can flourish...
Competitive Analysis Greenberg Traurig Value  Proposition and Positioning We’re Built for Change.  Offering Value <ul><li>...
Competitive Analysis Herrick Feinstein Value  Proposition and Positioning Committed to Your Success Offering Value <ul><li...
Competitive Analysis Marshall Dennehey Value  Proposition and Positioning Proud of the fact that, for strategic as well as...
Competitive Analysis Mayer Brown Value  Proposition and Positioning Unrivaled geographic scope in the Americas, Europe, an...
Competitive Analysis Morgan Lewis Value  Proposition and Positioning Handling most complex global matters….seamlessly  Off...
Competitive Analysis Pepper Hamilton Value  Proposition and Positioning Sophisticated, large law firm with national an int...
Competitive Analysis Saul Ewing Value  Proposition and Positioning Best of both worlds – national reach with local connect...
Competitive Analysis Reed Smith Value  Proposition and Positioning Represents many of world’s leading companies in complex...
Competitive Analysis Sedgwick Value  Proposition and Positioning An International Trial, Litigation and Business Law Firm ...
Competitive Analysis White and Williams Value  Proposition and Positioning Large Enough to Serve Our Clients and Small Eno...
Competitive Analysis Wilson Elser Value  Proposition and Positioning One of the premier litigation defense firms in the Un...
Upcoming SlideShare
Loading in …5
×

Law firms market research

1,926 views

Published on

Some research that was pulled together for clients but from many different resources - from 2008 and 2009.

Published in: Career, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,926
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
60
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • What are you doing along these lines today?
  • What are you doing along these lines today?
  • What are you doing along these lines today?
  • What are you doing along these lines today?
  • What are you doing along these lines today?
  • What are you doing along these lines today?
  • What are you doing along these lines today?
  • What are you doing along these lines today?
  • What are you doing along these lines today?
  • What are you doing along these lines today?
  • What are you doing along these lines today?
  • What are you doing along these lines today?
  • What are you doing along these lines today?
  • What are you doing along these lines today?
  • What are you doing along these lines today?
  • What are you doing along these lines today?
  • What are you doing along these lines today?
  • What are you doing along these lines today?
  • What are you doing along these lines today?
  • What are you doing along these lines today?
  • What are you doing along these lines today?
  • What are you doing along these lines today?
  • What are you doing along these lines today?
  • What are you doing along these lines today?
  • Law firms market research

    1. 1. Advertising, PR, Events, Thought Leadership, Seminars, etc. Conduct Market and Brand Research Understand Current Perceptions of the Brand Define the Desired Brand Position Build the Brand Platform Deliver the Brand Build the Brand to Implement Strategy Collateral Material, Website, Firm Identity, Direct Mail, etc. Service Delivery, Customer Interviews, Client Teams, etc.
    2. 2. Conduct Market Research Understand Current Brand Perceptions Conduct Brand Research Understand Current Brand <ul><li>Quantify Demand for Current and Future Lines of Business </li></ul><ul><li>Industry Research for emerging trends, size, growth, and spend rates </li></ul><ul><li>Analysis of 16 Local, Regional and National Competitors </li></ul><ul><li>Revenue Analysis from 2006-2008 </li></ul><ul><li>Understand How Our Best Client Perceive the Firm and Our Attorneys </li></ul><ul><li>20+ Client Interviews - GC / In-house Counsel and CEO from 2007 </li></ul><ul><li>79 Survey Respondents Primarily from Top 300 Clients (as of 2008) </li></ul><ul><li>201 Internal Survey Respondents </li></ul>
    3. 3. <ul><li>Need: </li></ul><ul><li>Total legal spend (size and growth) by Industry, Practice Area and Issue </li></ul><ul><li># of law firm competitors by size </li></ul><ul><li>Benchmark industry growth against Cozen O’Connor growth by key segment </li></ul><ul><li>Trends in consolidation from a buyers perspective (e.g., from 300 to 30 providers) and impact on providers </li></ul><ul><li>Define emerging buying trends and practice areas (e.g., outsource legal spend litigation) </li></ul>Industry Research Understand Emerging Opportunities and Threats Shaping the Industry
    4. 4. <ul><li>Industry is: </li></ul><ul><li>Large: Generating $180 billion annual revenues in 2008 and attracting over 1,180,000 licensed attorney in 2009 </li></ul><ul><li>Fragmented: Approximately 170,000 law firms where the largest 50 firms generate only 15% of industry revenues </li></ul><ul><ul><li>65% of all US Law Firms have 2 to 4 employees and 97% of all US Law Firms have less than 25 employees with approximately 10 attorneys </li></ul></ul><ul><ul><li>1,354 US Law Firms have more than 100 employees with approximately 40 attorneys </li></ul></ul><ul><ul><li>375 US Law Firms have more than 250 employees with approximately more than 100 attorneys (less than .5% of all US Firms) </li></ul></ul><ul><ul><li>120 US Law Firm have more than 500 attorneys </li></ul></ul><ul><li>Demonstrating a Widening Revenue Gap Between Levels of Firms: </li></ul><ul><ul><li>‘ 07 Avg. Gross Revenue: Top 100 = $644.5 Million and Second 100 = $170.5 Million </li></ul></ul><ul><ul><li>‘ 08 Avg. Gross Revenue: Top 100 = $671 Million and Second 100 = $172.5 Million </li></ul></ul>Industry Overview Resources: 2008 Am Law 200, Dunn & Bradstreet (ZapData)
    5. 5. <ul><li>Industry is: </li></ul><ul><li>Delivery Services to: </li></ul><ul><ul><li>Business : Accounts for 50% of industry revenue </li></ul></ul><ul><ul><li>Individuals (including estates): Accounts 40% of industry revenue </li></ul></ul><ul><ul><li>Government: Accounts for 4% of industry revenue </li></ul></ul><ul><ul><li>Non-profit: Account for 3% of industry revenue </li></ul></ul><ul><ul><li>Miscellaneous: Account for 3% of industry revenue </li></ul></ul><ul><li>Growing at a Slower Rate: </li></ul><ul><ul><li>Nearly 50% of the AM Law 100 reported a drop in revenue per lawyer in 2008 </li></ul></ul><ul><ul><li>Revenue increased 1% for the Second 100 firms from 2007 to 2008 </li></ul></ul>Industry Overview Resources: 2008 Am Law 200, First Research, Bloomberg.com, Citi Private Bank Research
    6. 6. <ul><li>Industry is: </li></ul><ul><li>Continuing to Consolidate (Demand Side) </li></ul><ul><ul><li>Demand in 2008 dropped from 2007 levels and was uneven across practice areas </li></ul></ul>Industry Overview Resources: 2008 Hildebrandt Peer Monitor
    7. 7. <ul><li>Industry is: </li></ul><ul><li>Continuing to Consolidate (Demand Side) </li></ul><ul><ul><li>Revenue falls as much as 10% in 2009 even after demand improves slightly in Q3 </li></ul></ul>Industry Overview Resources: 2009 Hildebrandt Peer Monitor
    8. 8. <ul><li>Industry is: </li></ul><ul><li>Continuing to Consolidate (Supply Side) </li></ul><ul><ul><li>Merger activity is up from 55 in 2008 to 57 in 2009, but still below 2006 levels </li></ul></ul><ul><ul><li>75% involved the acquisition of firms with 20 or fewer attorneys </li></ul></ul><ul><ul><li>40% of pairings were multi-regional and cross-boarder </li></ul></ul><ul><ul><li>Number of local law firm combinations dropped </li></ul></ul><ul><ul><li>Outlook for 2010 is expected to be greater than the deal flow of 2009 </li></ul></ul>Industry Overview Resources: Hildebrandt Merger Watch, Altman Weil Merger Line
    9. 9. Industry Overview 2 Primary Law Firms 3.8% 31.9% 10 Secondary Law Firms 19.4% Secondary Law Firms 50.4% All Other Law Firms 76.8% All Other Law Firms 17.7% Number of Law Firms Spending on Outside Counsel <ul><li>Industry is: </li></ul><ul><li>Continuing to Consolidate (Supply Side) </li></ul><ul><ul><li>Primary Law Firms enjoy more than 3 times fees of secondary firms – trend where more dollars are going to fewer firms </li></ul></ul>Resources: 2008 BTI Research
    10. 10. <ul><li>Industry is: </li></ul><ul><li>Continuing to Consolidate (Supply Side) </li></ul><ul><ul><li>Number of Law Firms Used by Corporate Counsel will continue to contract from 32 firms in 2007 to a projected 24 firms by the end of 2010 </li></ul></ul>Industry Overview Resources: 2007 BTI Premium Practice Forecast
    11. 11. <ul><li>Need: </li></ul><ul><li>Who Do We Think We Compete Against and Who Do Our Clients Think We Compete Against </li></ul><ul><li>Beyond First and Second Tier, What Other Categories of Competition Exist </li></ul><ul><li>Are We Competing in the Right Market Category and Can We Win in Our Defined Market Category </li></ul><ul><li>What Messages Is the Competition Delivering in the Marketplace (Compelling, Different, and Unique) </li></ul><ul><li>What Assets is the Competition Investing in to Win in the Marketplace </li></ul>Competitive Analysis Define Our Ability to Compete and Win in a Highly Competitive Market
    12. 12. <ul><li>Position 1: Full Service </li></ul><ul><li>Value: Multiple Practice Areas, High Quality Work Product, Many Attorneys, Multiple National and International Offices, Seamless Integration Across Offices and Locations </li></ul><ul><li>Context: Legal challenges </li></ul><ul><li>Positioning Objective: Learn more about our firm and what we have to offer </li></ul><ul><li>Position 2: Get Closer to the Client Need </li></ul><ul><li>Value: Improve Understanding of Business and Industry, Thought Leadership, Client Service Mindset, Prompt and Accurate Evaluation of Case, Cost Certainty (Budgets) </li></ul><ul><li>Context: Legal challenges </li></ul><ul><li>Positioning Objective: Improved efficiency and effectiveness </li></ul>Competitive Analysis Understanding Positions that Extend Beyond First, Second, and Third Tier Law Firms
    13. 13. <ul><li>Position 3: Business Success </li></ul><ul><li>Value: Look at each question afresh (within context), creative and innovative solutions, keeping clients ahead of the competition, advancing clients’ interest </li></ul><ul><li>Context: Business, legal, competitive, and risk challenges </li></ul><ul><li>Positioning Objective: Connect and engage at multiple levels to deliver solutions that are tailored to the clients’ specific business need </li></ul><ul><li>Position 4: How we do it is as important as what we do </li></ul><ul><li>Value: Perspective (see the world through clients’ eyes), Aggressive and Comprehensive, Collaborative and Client-focused, Collegial, Practical, Ethical, </li></ul><ul><li>Context: Cultural and personal alignment / fit </li></ul><ul><li>Positioning Objective: Client integration and relationship management </li></ul>Competitive Analysis Understanding Positions that Extend Beyond First, Second, and Third Tier Law Firms
    14. 14. Competitive Analysis Ballard Spahr Value Proposition and Positioning Provide nothing less than excellence in every legal representation. (and) Responsiveness Counts Offering Value <ul><li>Responsive – 500 attorneys in 12 offices to respond wherever and whenever our clients need us </li></ul><ul><li>Full Service – results-driven counsel in Litigation, Business, Finance, Real Estate, IP, and Public Finance </li></ul><ul><li>Quality – provide nothing less than excellence in every legal representation </li></ul>Service Value <ul><li>Understanding of Client’s Business Needs - on staff client interviewer to understand needs and how well Ballard is meeting those needs. </li></ul>Solution Value <ul><li>Client Risk Adjusted Solutions – look at each question afresh based upon understanding of client’s business, objectives and tolerance for risk. </li></ul>Experience Value <ul><li>No Surprises, No Frustrations - not willing to sacrifice client experience to achieve successful outcomes </li></ul><ul><li>Practical – exceptional knowledge and straightforward counsel </li></ul><ul><li>Client Relation Driven – cultivating client relationships </li></ul>
    15. 15. Competitive Analysis Blank Rome Value Proposition and Positioning At Blank Rome, we see the world through our clients' eyes. Offering Value <ul><li>Longevity – successful history (over 60 years) of growth </li></ul><ul><li>Large – one of America’s largest law firms to attract top talent and add new practice areas to handle client matters </li></ul><ul><li>Capital Presence – achieved goal of developing a practice in NYC, financial capital of the world and DC, nation’s capital </li></ul>Service Value <ul><li>Listening – to anticipate needs and provide exceptional service </li></ul>Solution Value <ul><li>Innovative and Imaginative Solutions – solving the complex needs of clients through the intellectual power of lawyers – informed by diverse attributes, backgrounds and experiences </li></ul>Experience Value <ul><li>Practical – business minded approach </li></ul><ul><li>Perspective – see the world through our client’s eyes </li></ul>
    16. 16. Competitive Analysis Buchanan Ingersoll Value Proposition and Positioning Provide sophisticated legal service and counsel clients need to success in business, solve disputes, and secure future. Offering Value <ul><li>Full Service – attorneys focus on 65 different practice areas </li></ul><ul><li>Large – more than 450 attorneys and government relationship professionals </li></ul><ul><li>Bi-coastal – provide clients nationwide access to all attorneys in respective areas of experience </li></ul>Service Value <ul><li>Closer to Client’s Business and Industry – established industry focused and multi-disciplinary client teams </li></ul><ul><li>Client Service Philosophy – named as “Client Service A-Team” for 6 th straight year by BTI Research. </li></ul>Solution Value Experience Value
    17. 17. Competitive Analysis Butler Pappas Value Proposition and Positioning A civil litigation defense firm Offering Value <ul><li>Hard Work, High Quality – work hard to ensure high quality legal counsel and to comply with client’s administrative needs </li></ul><ul><li>Large – 110 attorneys representing client throughout the US and internationally </li></ul><ul><li>Insurance focused – Appellate, Arson, Fraud, Bad Faith, Causality, Subrogation & Recovery, etc. </li></ul>Service Value <ul><li>Industry Knowledge and Involvement – enhances our representation of clients </li></ul><ul><li>Market Updates – impact of hurricanes, seminars, and industry insight </li></ul>Solution Value Experience Value
    18. 18. Competitive Analysis Clausen Miller Value Proposition and Positioning Many firms practice law. We practice partnerships as well. Offering Value <ul><li>Insurance Defense Focused – global and transitioning to full service </li></ul><ul><li>Large and International – 175 attorneys practicing in 5 US offices and Shanghai and London </li></ul><ul><li>Longevity – celebrating over 70 years of success </li></ul><ul><li>Strong and Diversified Educational Backgrounds – enables better understanding of industries and client needs to provide fast, effective solutions </li></ul>Service Value <ul><li>Prompt, Accurate Evaluations – provide clients with foundation to determine whether disputes should settle, litigated, mediated or arbitrated </li></ul><ul><li>Relevant Publications, Events, etc. </li></ul>Solution Value Experience Value <ul><li>Problem Solvers </li></ul><ul><li>Aggressive and Comprehensive </li></ul>
    19. 19. Competitive Analysis Dechert Value Proposition and Positioning With in-depth industry knowledge and legal experience – able to identify the crux of most complicated issues and focus on what matters most to clients Offering Value <ul><li>High Quality Work – promoted by recruiting and retaining best and supporting with professional development training </li></ul><ul><li>Worldwide Resources to Provide High Quality Service Wherever Clients do Business – each practice area in supported by a fully integrated infrastructure of offices in US, UK, Europe and Asia </li></ul><ul><li>Top Ranked, World-Class Practices – focus on corporate, complex litigation, and financial services / asset mgmt </li></ul>Service Value <ul><li>Understanding Client’s Needs – approach to problem solving begins with a thorough understanding of clients’ objectives…leading to tailored solutions </li></ul>Solution Value <ul><li>Keeping Clients Ahead of the Competition – leveraging in depth experience in a broad range of industries and practice areas </li></ul><ul><li>Tailored Solutions – as a result of problem solving approach </li></ul>Experience Value <ul><li>Collaborative and Client-focused – work closely with clients to achieve objectives </li></ul>
    20. 20. Competitive Analysis Drinker Biddle Value Proposition and Positioning Full Service, Rich History, Lead Complex Transactions and Litigate Most Important Client Challenges Offering Value <ul><li>Rich History – 160 years marked by service to the public and to the bar – extraordinary tradition in ethics leadership </li></ul><ul><li>One Firm Concept – organized as one firm with national practice groups </li></ul><ul><li>Large, Full Service – 700 attorneys in 12 offices serving clients that range from mid-sized to Fortune 50 </li></ul><ul><li>Dedicated to Excellence and Client Service </li></ul>Service Value <ul><li>First Year Training Program – industry leading position to improve quality and intensity of its new attorneys – while lowering the first years’ billable requirements and rates </li></ul><ul><li>Publications, events, etc. </li></ul>Solution Value <ul><li>Lead complex and sophisticated business transactions and litigate many of the most important legal challenges clients face </li></ul>Experience Value <ul><li>High Character, High Ethics </li></ul><ul><li>Active and Hands-on </li></ul><ul><li>Professionalism </li></ul>
    21. 21. Competitive Analysis Duane Morris Value Proposition and Positioning Global, Collegial, Large, Full Service…and Technology Savvy Offering Value <ul><li>Large, Full Service – 700 attorneys in 24 offices in the US and internationally </li></ul>Service Value <ul><li>Investment in Independent Affiliates – strive to respond to clients’ business objectives pursuant to separate, non-legal service engagements </li></ul><ul><li>Investment in Technology – allows for quick communication and collaboration – and to make better decision using knowledge sharing and research tools </li></ul>Solution Value <ul><li>Innovative Solutions – to the business and legal challenges presented by today’s evolving global markets. </li></ul>Experience Value <ul><li>Collegial Culture – preserved and nurtured through organic growth </li></ul>
    22. 22. Competitive Analysis Fried Frank Value Proposition and Positioning Where the smart, determined and ambitious can flourish in a culture that thrives on excellence, imagination & achievement. Offering Value <ul><li>Large, Full Service and Wide Geographic Coverage – more than 500 attorneys based in principal financial centers in the US, Europe and Asia . </li></ul>Service Value <ul><li>Beyond Legal Skills - our attorneys bring business savvy to the table - innovative and creative advice on behalf of our clients. </li></ul><ul><li>Commitment to Clients - our attorneys work an unwavering commitment to client service and to the achievement of our clients' objectives. </li></ul>Solution Value <ul><li>Experience to respond to clients most challenging transactions and matters - strength is to deploy well-configured attorney teams with the requisite experience and expertise to meet our clients' demands on their most challenging transactions and matters. </li></ul>Experience Value
    23. 23. Competitive Analysis Greenberg Traurig Value Proposition and Positioning We’re Built for Change. Offering Value <ul><li>Large, Full Service – 1,775 attorneys in 30 offices in the US and internationally </li></ul><ul><li>Go-to-market by practice area and by key industries </li></ul>Service Value <ul><li>Investment in people - GT leaders travel across the country handpicking lawyers with the talents to guide clients through the very moments their businesses and markets are changing most. </li></ul><ul><li>Investment in office locations – select locations where innovation is booming - in every major U.S. financial center, key U.S. growth states and in leading centers for business and finance in Europe. </li></ul><ul><li>Technology-based environment - helps keep costs down, keeps attorneys highly accessible to clients and expedites cases and solutions. </li></ul>Solution Value <ul><li>Helping businesses navigate change - the marketplace is changing at light speed. So is the law. Businesses expect lawyers who are built for change. </li></ul>Experience Value <ul><li>Built for Change Culture – it is this rare combination of talents around which they relentlessly hire at GT – legal, business and leadership skills - refer to GT lawyers as &quot;3-D lawyers&quot; </li></ul>
    24. 24. Competitive Analysis Herrick Feinstein Value Proposition and Positioning Committed to Your Success Offering Value <ul><li>Full Service and global – is now one of the nation's most prominent mid-sized law firms, providing a full range of legal services to businesses and individuals around the world. </li></ul>Service Value <ul><li>Breadth of services and flexibility - assemble client service teams across practice areas and locations, without the layering and other inefficiencies common to bigger firms. </li></ul><ul><li>Talent sourced across multiple professions - people come from all walks of life and grew up in a whole range of industries, and we'll do our best to learn yours. </li></ul>Solution Value <ul><li>Commitment to your success - attention to detail often reveals unforeseen potential, and you can rely on our expertise to capitalize on it. </li></ul><ul><li>Get more than your money's worth from your transactions - introduce you to lucrative business opportunities, improve decisions you make day-to-day, and resolve your hotly contested disputes. </li></ul>Experience Value <ul><li>Something different to everyone - to some, we're builders and innovators and to others, navigators and protectors. </li></ul><ul><li>Smart, productive, creative people that genuinely care about clients </li></ul>
    25. 25. Competitive Analysis Marshall Dennehey Value Proposition and Positioning Proud of the fact that, for strategic as well as philosophical reasons, have chosen to focus on defense litigation Offering Value <ul><li>Focused – regional defense litigation firm with 400 attorneys working from primary 18 offices </li></ul><ul><li>Cost Effective and High Quality Representation </li></ul>Service Value <ul><li>Investment in Satellite Offices - 60% of attorneys work from 17 local offices highlighting the importance of regional offices to clients – the local advantage of knowing judges, jurors, and opposing attorneys </li></ul>Solution Value <ul><li>Commitment to providing clients with a consistently high level of defense representation and service </li></ul>Experience Value <ul><li>Deliver on Promises – providing result-oriented litigation and client-focused services </li></ul><ul><li>Committed to provide Professional, Responsive, and Courteous treatment from all staff members </li></ul>
    26. 26. Competitive Analysis Mayer Brown Value Proposition and Positioning Unrivaled geographic scope in the Americas, Europe, and Asia Offering Value <ul><li>Large and Unrivaled in Geographic Scope – 1,650 lawyers worldwide, 450 in Europe and 300 in Asia </li></ul><ul><li>Working with the Biggest Cos in the World – firm advises 89 of Fortune 100, 35 of 50 largest US banks, and most of the FTSE 100 </li></ul><ul><li>Premier Practice Groups – Supreme Court and appellate, litigation, corporate and securities, real estate and tax practices </li></ul>Service Value <ul><li>Commitment to client service </li></ul><ul><li>Industry insight, intellectual leadership </li></ul><ul><li>Market knowledge </li></ul>Solution Value <ul><li>Assist clients with most complex and demanding legal and business challenges worldwide </li></ul>Experience Value
    27. 27. Competitive Analysis Morgan Lewis Value Proposition and Positioning Handling most complex global matters….seamlessly Offering Value <ul><li>Comprehensive / Full Service – serving clients in transactional matters, litigation, labor and employment, and IP – from Fortune 100 cos to just-conceived start-ups – across all major industries </li></ul><ul><li>Large – 1,400 lawyers in 22 offices throughout the world </li></ul><ul><li>Growth Oriented – approximately 2,000 new client and 20,000 new projects each year </li></ul>Service Value <ul><li>Fluent in Multiple Languages – Arabic, Chinese, Dutch, English, French, German, Greek, Hebrew, Hindi, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Turkish </li></ul>Solution Value <ul><li>International breadth and depth of practice enables Morgan to handle the most complex matters as a seamless global team </li></ul><ul><li>Advancing the clients’ interest as effectively and efficiently as possible </li></ul>Experience Value <ul><li>Close working relationships define the Morgan Lewis Culture </li></ul><ul><li>Relationship-driven – with a slogan, “We’re in this together. Your team and ours.” – more than 2,000 clients have been with the firm for more than 5 years </li></ul>
    28. 28. Competitive Analysis Pepper Hamilton Value Proposition and Positioning Sophisticated, large law firm with national an international practice. Offering Value <ul><li>Multi-Practice, Multi-Location Law Firm – serving clients with corporate, litigation and regulatory legal services to leading business, governmental entities, non-profits and individuals </li></ul><ul><li>Large – 500 lawyers practicing throughout nation and the world </li></ul><ul><li>Excellent Work Product </li></ul>Service Value <ul><li>Thought leadership – articles, publications, studies, webinars </li></ul>Solution Value <ul><li>Start closer to the right answer. Breadth of practice areas and depth of experiences to help clients solve problems and realize goals. </li></ul>Experience Value <ul><li>Commitment to client’s cause – counsel each client as if it were our only client </li></ul><ul><li>Value service, trust, interdependence, and collegiality </li></ul><ul><li>Objective and independent </li></ul>
    29. 29. Competitive Analysis Saul Ewing Value Proposition and Positioning Best of both worlds – national reach with local connections Offering Value <ul><li>Global and Local – national reach and sophisticated experience of a large firm and the local connections and value of a small boutique </li></ul><ul><li>Collaborative Approach – Cross practice client teams working seamlessly to align with the needs of the clients </li></ul><ul><li>Large and Full Service – serving business throughout the US and internationally – with 250 attorneys </li></ul>Service Value <ul><li>Cost Certainty – flexible and cost-effective service to respond to client’s cost concerns by tailoring a fee arrangement </li></ul><ul><li>Client Service Satisfaction – solicit feedback to improve our service </li></ul><ul><li>Understand big picture and specific challenges that affect clients – through industry participation and leadership </li></ul><ul><li>CLE seminars and educational new alerts </li></ul>Solution Value Experience Value <ul><li>Proactive – keep clients up-to-date with designated research team </li></ul>
    30. 30. Competitive Analysis Reed Smith Value Proposition and Positioning Represents many of world’s leading companies in complex litigation and other high stakes disputes, strategic transactions and crucial regulatory matters. Offering Value <ul><li>Global Reach– lawyers coast to coast in US, as well as UK, Europe, Asia, and Middle East </li></ul><ul><li>Industry-focused – experience in broad array of industry sectors (industry over practice areas) </li></ul><ul><li>Large – one of 15 largest firms in the world </li></ul><ul><li>Quality – uncommon commitment to delivering quality service </li></ul>Service Value <ul><li>Client Satisfaction – strategic focus on the firm </li></ul><ul><li>Understand Clients’ Goals – develop resources necessary to help clients achieve their goals </li></ul><ul><li>Reed Smith University – in conjunction with Wharton School for continuing education </li></ul>Solution Value <ul><li>Solving clients’ most complex litigation and other high stakes disputes, strategic transactions and other crucial matters </li></ul>Experience Value <ul><li>Relationship driven – tagline is “the business of relationships” and they are the top ranked firm for building and maintaining relationships from BTI Client Relationship Scorecard </li></ul>
    31. 31. Competitive Analysis Sedgwick Value Proposition and Positioning An International Trial, Litigation and Business Law Firm Offering Value <ul><li>International and Trial / Litigation Focused – provide counseling, risk, management, litigation management, trial, appellate and transactional legal services </li></ul><ul><li>Large and Comprehensive – 350 attorneys in offices around the world across virtually every industry </li></ul><ul><li>Responsive – able to deploy attorneys with experience relevant to the issue at hand on a moment’s notice </li></ul><ul><li>Commitment to Excellence – programs focused to empower and challenge our team of attorney to an ever increasing level of excellence </li></ul>Service Value <ul><li>Sedgwick University – to help attorneys realize their full potential as advocates, counselors and leaders – from the courtroom to the boardroom </li></ul>Solution Value <ul><li>Provide defense of difficult matters involving significant potential exposure, sensitive public relation issues or industry-wide policies </li></ul>Experience Value <ul><li>Client-focused - What we do defines us. How we do it is defined by our client’s needs. </li></ul>
    32. 32. Competitive Analysis White and Williams Value Proposition and Positioning Large Enough to Serve Our Clients and Small Enough to Care Offering Value <ul><li>Stability – founded over 100 years ago as a model of continuity and stability, we have enjoyed slow and steady growth </li></ul><ul><li>Large – 230 attorneys in 10 office across the US </li></ul><ul><li>Litigation Focused – widely respected for excellence in the courtroom, we represent clients in all aspects of civil litigation and appellate practice in state and federal courts </li></ul>Service Value <ul><li>Understand Client Needs – focus remains on clients – whose goals and objectives we strive to understand and serve </li></ul><ul><li>Publications, events, etc. </li></ul>Solution Value Experience Value <ul><li>Culture of Integrity, Loyalty, and Service to Clients </li></ul>
    33. 33. Competitive Analysis Wilson Elser Value Proposition and Positioning One of the premier litigation defense firms in the United States Offering Value <ul><li>Full Service and large – full-service firm with 750 attorneys serving clients in the US (20 cities), Latin America, Europe and Asia. Ranked among the top 50 US law firms by AMLaw and The National Law Journal. </li></ul><ul><li>Quality - work has also been ranked among The National Law Journal's &quot;Top 10 Defense Verdicts of the Year.&quot;  </li></ul><ul><li>Credibility of attorney - some lawyers are experienced accountants, architects, former judges, engineers, former nurse practitioners and other medical professionals </li></ul>Service Value <ul><li>Investment in technology – drives timely and efficient legal solutions to all clients. </li></ul><ul><li>Government relations – the leading law firm doing lobbying in New York state. </li></ul><ul><li>Client Alerts, Legal Analysis, e-Newsletter, Seminars, etc. </li></ul>Solution Value <ul><li>Resources to respond to complex client needs - using the resources of a large firm, develop client-oriented strategies that provide the best possible accommodation to complex legal matters. </li></ul>Experience Value <ul><li>Mission - committed to being the leading and largest law firm in the world in our core practice areas </li></ul>

    ×