QRBOARD                                          TM                                                              Watch    ...
QRBoard™ Digital© 2011 MOSAIC MediaHouse. All Rights Reserved.
LCD Characteristics 21.5 inch panel size (ultrathin, high light) High Resolution LCD HD 720p full-motion content Full ...
6 reasons to advertise with MOSAIC          QRBoard™ Ads make a BIG Impression                                 A uniquely ...
Fact SheetOne of the Most Popular Retail Destinations onIconic Orchard Road, Singapore About 313@somersetFast becoming on...
Fact SheetOne of the Most Popular Retail Destinations onIconic Orchard Road, Singapore Fashion313@somerset addresses Sing...
Fact Sheet313@SOMERSET - EVERYTHING YOU NEED TO KNOW3 MILLION VISITORS MONTHLYLEVELS                                      ...
 Lobby A @L1      Lobby B @L1      Lobby A @L5      Lobby B @L5      Lobby A @L6      Lobby B @L6      Lobby A @L7 ...
x2                                 x2                       x2                                             QRBOARD™       ...
Lobby A @L1© 2011 MOSAIC MediaHouse. All Rights Reserved.
Lobby B @L1© 2011 MOSAIC MediaHouse. All Rights Reserved.
Lobby A @L5© 2011 MOSAIC MediaHouse. All Rights Reserved.
Lobby B @L5© 2011 MOSAIC MediaHouse. All Rights Reserved.
Lobby A @L6© 2011 MOSAIC MediaHouse. All Rights Reserved.
Lobby B @L6© 2011 MOSAIC MediaHouse. All Rights Reserved.
Lobby A @L7© 2011 MOSAIC MediaHouse. All Rights Reserved.
Lobby B @L7© 2011 MOSAIC MediaHouse. All Rights Reserved.
Restroom (x16)© 2011 MOSAIC MediaHouse. All Rights Reserved.
QRBOARD                                          TM                                                              Watch    ...
Configuration [ A ]               Configuration [ B ]                           Movie Clip                     PictureVisu...
Configuration [ C ]               Configuration [ D ]                              Picture                                ...
Configuration [ E ]               Configuration [ F ]                     Dynamic Content                                 ...
H.264, XviD, DivXTM,                                                     MPEG1/2, MOV,                  Movie Clip        ...
QRBOARD                                          TM                                                       Mobile Marketing...
QRBOARD                                          TM                                                                 Packag...
Adver tising with Meaning                                                 MOSAIC MediaHouse Pte. Ltd.                     ...
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MOSAIC 313@somerset Catalogue

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MOSAIC DOOH in 313@somerset - Bookings Now Open!

MOSAIC has partnered with 313@somerset to launch QRBoard™ DOOH network over the mall.

For more information on advertising with MOSAIC, please contact us:
Tel: +65 6592 5290
Fax: +65 6536 3367
info@mosaicmediahouse.com
www.mosaicmediahouse.com

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MOSAIC 313@somerset Catalogue

  1. 1. QRBOARD TM Watch Play Outdoor Mobile Web Shop Online Learn Get Promotions DiscoverTarget ProductCosmeticsRetailTravelFood & BeverageEntertainmentTelecom & Electronics etc...Target AudienceWomen, Men, 15-34, PMEB,Teens, Students, Families,Generation X, Generation YLaunchQ3 2011© 2011 MOSAIC MediaHouse. All Rights Reserved.
  2. 2. QRBoard™ Digital© 2011 MOSAIC MediaHouse. All Rights Reserved.
  3. 3. LCD Characteristics 21.5 inch panel size (ultrathin, high light) High Resolution LCD HD 720p full-motion content Full stereo sound IR motion sensor Remotely managed (3G + Wifi) Sleek design & customizable colourProduct Capabilities Automatic start/stop and Self Looping Movie Clip Duration: 15 – 30 sec Loop cycle: approx. 3 – 5 mn Operation Hours: 12-13 hrs/day (Mon – Fri: 10 AM – 10 PM, Sat – Sun: 10 AM – 11 PM) Frequency: 150 – 200 spots/day/unit, 7 days/weekMedia Management Interactive rich media Real-time “live” content updates Real-time supervision Monitoring Audience based targeting(Male/Female)QRBoard™ Digital© 2011 MOSAIC MediaHouse. All Rights Reserved.
  4. 4. 6 reasons to advertise with MOSAIC QRBoard™ Ads make a BIG Impression A uniquely Captive Audience 1 Size doesn’t always matter in restroom advertising. Located 4 People spend several minutes in public restrooms, in average, and are receptive to reading and advertising during this time. besides mirrors and hand dryers, QRBoard™ restroom ads get at least a minute of viewing, and 3 minutes in average for women. Deliver Detailed Information Gender Specific & Relevant 5 Get your message across and provide valuable and personal 2 Target specifically men or women by placing different ads in men’s and women’s restrooms. Make use of mirrors to create information. long lasting impressions. Engage your Audience! 6 Combine restroom advertising with mobile marketing and provide interactive content to your audience. Use SMS or 2D Right Place, Right Time, Right People 3 Reach your audience at their most image-conscious moment. Connect with health, beauty, hygiene, fashion, environment barcodes to provide activation and measure your campaign’s success. conscious people at targeted venues.QRBoard™ Digital© 2011 MOSAIC MediaHouse. All Rights Reserved.
  5. 5. Fact SheetOne of the Most Popular Retail Destinations onIconic Orchard Road, Singapore About 313@somersetFast becoming one of the most popular shopping destinations in the Orchard Roadbelt, 313@somerset is conveniently accessible via Mass Rapid Transit (MRT), majorbus stops, and pedestrian routes linking Somerset Road to Orchard Road. It is situateddirectly above the Somerset MRT station with a direct entry and exit point at Basement2.Find out more at:www.313somerset.com.sg orwww.facebook.com/313somerset “A powerful street-retailing “Well designed internal and “A major pedestrian frontage anchored by a vibrant external traffic circulation.” thoroughfare “Walking Street” façade treatment.” linking Orchard, Somerset and Grange Roads.” “A vibrant internal mall “A basement directly and specialising in flagship seamlessly connected to the “Fast and convenient internal concept stores.” Somerset MRT concourse.” connectivity between the floors.”© 2011 MOSAIC MediaHouse. All Rights Reserved.
  6. 6. Fact SheetOne of the Most Popular Retail Destinations onIconic Orchard Road, Singapore Fashion313@somerset addresses Singaporeans’ passion for fashion with its wide selection of fashionofferings for both male and female patrons. An exceptional range of leading global and localbrands are assembled to deliver unique, expansive and aspirational mid level fashion fromretailers such as Zara, Uniqlo, Forever 21, New Look and ESPRIT. FoodThe 3 unique dining precincts create a landmark entertainment offer catering to all tastes andappetites:Discovery WalkThis uniquely-themed precinct directly linked to the Orchard Road strip offers an enviableclustering of restaurants and lounges.Food Hall Anchor Tenants: Forever 21, HMV, Uniqlo, Zara, NewLocated on B3 and anchored by Cold Storage Specialty and Guardian Health & Beauty, the Look, Food Republic, Marché® , Cold StorageFood Hall is ideally positioned to act as a one-stop shop for every day fresh food produce and awide selection of takeaway foods and casual restaurants including F.I.S.H., Hot Tomato Café & Specialty, STADIUM.Grill, Paradise Inn, Tarafuku Japanese Buffet Restaurant and Muthu’s Curry. More diningoptions are also available on B2 including Din Tai Fung and The Handburger. Target Audience: 3 million visitors monthlyFood CourtSituated on Level 5, the Food Court hosts the next generation food dining experience with thelargest Food Republic outlet including 21 stalls and 5 mini-restaurants, reflecting apredominantly Asian influence. LifestyleIndulging the Singaporean market’s fascination with all things new, 313@somerset assemblesan eclectic mix of leading lifestyle stores including HMV, EpiCentre (Apple Premium Reseller),Stadium, Starhub and HARRIS Planerds.© 2011 MOSAIC MediaHouse. All Rights Reserved.
  7. 7. Fact Sheet313@SOMERSET - EVERYTHING YOU NEED TO KNOW3 MILLION VISITORS MONTHLYLEVELS NLA8 retail levels in total 294,000 sq ft retail offer basement levels (B3 to B1), with3 direct access to Somerset MRT concourse at B2 PARKING5 levels above ground (L1 to L5) 230 car park bays on L6 & L7RETAIL AND F&B STORES ORCHARD ROAD SHOPPERS COMMUTERS IN NUMBERS of Orchard Road shoppers177 outlets 70% Singapore residents 70% travel by public transport – 48% by MRT and 21% by busSTREET FRONTAGE 29% visitors/tourists passengers daily at 95 metres direct frontage to Orchard Road 54% female shoppers 55,600 Somerset MRT (estimated as of June 2007) million passengers metres direct frontage to hotels located within a 70 Somerset Road 61 1.5km radius of Orchard Road 20.3 annually at Somerset MRT (estimated as of June 2007) Source: Singapore Tourism Board, Urbis JHD Source: Urbis JHD, LLR© 2011 MOSAIC MediaHouse. All Rights Reserved.
  8. 8.  Lobby A @L1  Lobby B @L1  Lobby A @L5  Lobby B @L5  Lobby A @L6  Lobby B @L6  Lobby A @L7  Lobby B @L7  Restrooms  More© 2011 MOSAIC MediaHouse. All Rights Reserved.
  9. 9. x2 x2 x2 QRBOARD™ QRBOARD™ QRBOARD™ Basement 3 Basement 2 Basement 1 x4 x2 x2 QRBOARD™ QRBOARD™ QRBOARD™ Level 1 Level 2 Level 3 x2 x4 x4 QRBOARD™ QRBOARD™ QRBOARD™ Level 4 Level 5 Level 6/7Floor Plans Elevator Restroom© 2011 MOSAIC MediaHouse. All Rights Reserved.
  10. 10. Lobby A @L1© 2011 MOSAIC MediaHouse. All Rights Reserved.
  11. 11. Lobby B @L1© 2011 MOSAIC MediaHouse. All Rights Reserved.
  12. 12. Lobby A @L5© 2011 MOSAIC MediaHouse. All Rights Reserved.
  13. 13. Lobby B @L5© 2011 MOSAIC MediaHouse. All Rights Reserved.
  14. 14. Lobby A @L6© 2011 MOSAIC MediaHouse. All Rights Reserved.
  15. 15. Lobby B @L6© 2011 MOSAIC MediaHouse. All Rights Reserved.
  16. 16. Lobby A @L7© 2011 MOSAIC MediaHouse. All Rights Reserved.
  17. 17. Lobby B @L7© 2011 MOSAIC MediaHouse. All Rights Reserved.
  18. 18. Restroom (x16)© 2011 MOSAIC MediaHouse. All Rights Reserved.
  19. 19. QRBOARD TM Watch Play Outdoor Mobile Web Shop Online Learn Get Promotions Discover QRBoard™ Content MOSAIC MediaHouse QRBoard™ is embedded with a 2D barcode also know as QR Code. People can now download our FREE mobile application to scan QR Codes and access enriched digital content: G I F T S N E W S M A P S M U S I C V I D E O C O N T E S T S V O U C H E R S G A M E S C A T A L O G U E S O C I A L M E D I A© 2011 MOSAIC MediaHouse. All Rights Reserved.
  20. 20. Configuration [ A ] Configuration [ B ] Movie Clip PictureVisual Configuration© 2011 MOSAIC MediaHouse. All Rights Reserved.
  21. 21. Configuration [ C ] Configuration [ D ] Picture Movie Clip Movie Clip Picture Movie Clip PictureVisual Configuration© 2011 MOSAIC MediaHouse. All Rights Reserved.
  22. 22. Configuration [ E ] Configuration [ F ] Dynamic Content Movie Clip Picture Dynamic Content Dynamic ContentVisual Configuration© 2011 MOSAIC MediaHouse. All Rights Reserved.
  23. 23. H.264, XviD, DivXTM, MPEG1/2, MOV, Movie Clip MP4, MP3, AVI, AAC, SWF (Flash 9 or 10) Resolution : 480p or 720p JPEG/JPG PNG Picture TIFF GIF RSS Feed Dynamic TXT Files Content XML Flash WidgetMaterial Format© 2011 MOSAIC MediaHouse. All Rights Reserved.
  24. 24. QRBOARD TM Mobile Marketing Watch Play Outdoor Mobile Web Shop Online Learn Mobile Marketing Get Promotions Discover SMS & QR Code Campaign Download vouchers, order samples, get advices or browse product information By sending an SMS or scanning the QR Code with their mobile, consumers will access interactive content online:  Catalogue & list of outlets  Promotional code or coupon for the product  Advices, recommendations and follow-up Effectiveness Washroom campaigns allow to reach a targeted audience while people are thinking about their look and physical appearance. This coupled with a mobile marketing solution provides “on the spot” a direct link to the product.Optional Configuration© 2011 MOSAIC MediaHouse. All Rights Reserved.
  25. 25. QRBOARD TM Packages & Prices Watch Play Outdoor Mobile Web Full RestroomLearn Shop Online Gender + Gender Get Promotions Discover Only Elevator Only Monthly price in SGD* 24 screens 16 screens 16 screens 8 screens BASIC Configuration A or B 4,800 2,900 2,900 1,700 ADVANCED Configuration C or D 5,200 3,100 3,100 1,900 DYNAMIC Configuration E or F 5,500 3,300 3,300 2,200 Activation Fees QR + Mobile Marketing Service available Q4 2011 + 500 Minimum 1 month Minimum 1 month Minimum 1 month Minimum 1 month *Contact us to learn more about our special offers, promotions, and rebates.© 2011 MOSAIC MediaHouse. All Rights Reserved.
  26. 26. Adver tising with Meaning MOSAIC MediaHouse Pte. Ltd. 28 Maxwell Road #03-05 Red Dot Traffic Singapore 069120. Tel: +65 6592 5290 Fax: +65 6536 3367 www.mosaicmediahouse.com Copyright © 2011 MOSAIC MediaHouse. All rights reserved. MOSAIC MediaHouse and the MOSAIC MediaHouse logo are trademarks of MOSAIC MediaHouse Pte. Ltd. Other product and service names are trademarks or registered trademarks of their respective companies.© 2011 MOSAIC MediaHouse. All Rights Reserved.

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