Complete document solutions
Overview <ul><li>Sunshine Coast Based </li></ul><ul><li>Development Centre – Bangalore, India </li></ul><ul><li>Core Focus...
The changing face of advertising <ul><li>US$50 billion worldwide spend </li></ul><ul><li>Average person exposed to over 3,...
The case for personalisation <ul><li>Traditional Direct Mail response rates: 2.61% (DMA) </li></ul><ul><li>Personalised Ma...
..and the downside <ul><li>Data quality </li></ul><ul><li>Software Costs </li></ul><ul><li>IT overhead </li></ul>
Where Mosaic Fits <ul><li>Development and support services </li></ul><ul><li>VDP without the IT department </li></ul><ul><...
Benefits <ul><li>Highly Responsive </li></ul><ul><li>Fast start-up time for projects with tight deadlines </li></ul><ul><l...
Complete document solutions www.mosaictechnologies.com.au Email markd@mosaictechnologies.com.au Ph: 1300 886 182
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Direct Mail Personalisation

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Introduces Mosaic Technologies and talks about some of the issues facing marketeers - decreasing budgets and demand for higher ROI. GOes on to discuss how personalised direct mail can be used to achieve this.

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Direct Mail Personalisation

  1. 1. Complete document solutions
  2. 2. Overview <ul><li>Sunshine Coast Based </li></ul><ul><li>Development Centre – Bangalore, India </li></ul><ul><li>Core Focus </li></ul><ul><ul><li>Variable Data Publishing (1:1 Marketing, Transpromotional, Direct Mail) </li></ul></ul><ul><ul><li>Imaging (Document Scanning, Forms Processing, Mailroom Automation) </li></ul></ul><ul><ul><li>Document Management (Archiving, Web Access, Workflow, Portals/Intranet). </li></ul></ul>
  3. 3. The changing face of advertising <ul><li>US$50 billion worldwide spend </li></ul><ul><li>Average person exposed to over 3,000 marketing messages / day – how do you make sure yours is the one that is remembered? </li></ul><ul><li>Decreasing spend on broadcast mediums (TV, Radio) </li></ul><ul><li>Smaller budgets </li></ul><ul><li>Higher ROI demanded. </li></ul>
  4. 4. The case for personalisation <ul><li>Traditional Direct Mail response rates: 2.61% (DMA) </li></ul><ul><li>Personalised Mail response rate – as high as 30% (B2B) 18% (B2C) </li></ul><ul><li>Achieve greater results with a smaller mail out </li></ul><ul><li>Improved ROI </li></ul><ul><li>Multichannel delivery – Email, Print, Web </li></ul><ul><li>Use an initial personalised DM piece to drive a customer to a personalised website to capture more useful information about them </li></ul><ul><li>Repco Case Study </li></ul>
  5. 5. ..and the downside <ul><li>Data quality </li></ul><ul><li>Software Costs </li></ul><ul><li>IT overhead </li></ul>
  6. 6. Where Mosaic Fits <ul><li>Development and support services </li></ul><ul><li>VDP without the IT department </li></ul><ul><li>Take </li></ul><ul><ul><li>Brief </li></ul></ul><ul><ul><li>Artwork </li></ul></ul><ul><ul><li>Business Rules </li></ul></ul><ul><ul><li>Data </li></ul></ul><ul><li>Output print ready files in whatever format your printer requires, plus personalised URLs (PURLS) and Emails </li></ul><ul><li>Campaign Tracker to manage results and prove ROI </li></ul>
  7. 7. Benefits <ul><li>Highly Responsive </li></ul><ul><li>Fast start-up time for projects with tight deadlines </li></ul><ul><li>Access to ‘follow-the-sun’ production </li></ul><ul><li>A large pool of experienced developers and business analysts, giving you increased capacity without the expense or difficulty of maintaining local resource pools </li></ul><ul><li>Immediate expert help when projects go off-course </li></ul><ul><li>Utmost commitment to quality </li></ul><ul><li>Flexible Engagement Methodology </li></ul>
  8. 8. Complete document solutions www.mosaictechnologies.com.au Email markd@mosaictechnologies.com.au Ph: 1300 886 182

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