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  1. 1. Fostering local fairs for the Make and Craft magazine communities.
  2. 2. Makerfaire is a huge success, getting bigger every year.
  3. 4. What makes it so successful?
  4. 5. Creative Commons:Scott Beale Laughing Squid
  5. 6. Why do this? <ul><li>It’s a way to connect with other makers in a community outside of major fair, and give voice to their accomplishments. </li></ul><ul><li>Grassroots reinforcement of MakerFaire </li></ul><ul><li>Paves the way for a strata of fairs of varying sizes </li></ul><ul><li>Builds community </li></ul>
  6. 7. What are the challenges?
  7. 8. <ul><li>Where can I find people? </li></ul><ul><li>How do I organize them? </li></ul><ul><li>Where can I hold the fair? </li></ul><ul><li>What else do I need to know? </li></ul>What questions would fair organizers have?
  8. 9. How might you help them?
  9. 10. DIY fair options*: *or some combination of the above
  10. 12. It’s the “plant a seed, if it works, great” approach.
  11. 13. <ul><li>Here’s what they’ll need at a minimum: </li></ul><ul><ul><ul><li>“ Create your own fair” checklist </li></ul></ul></ul><ul><ul><ul><li>Tips on how to connect with other makers </li></ul></ul></ul><ul><ul><ul><li>Signage </li></ul></ul></ul><ul><ul><ul><li>PDF of Maker manual </li></ul></ul></ul>
  12. 14. <ul><li>Pros : </li></ul><ul><li>less of a commitment from Make:, less liability </li></ul><ul><li>Cons : </li></ul><ul><li>may not be enough moral support and information to pull it off </li></ul><ul><li>may mean that people are making fairs that don’t represent Make’s values </li></ul><ul><ul><li>for example, making a fair that’s all about selling vs. about sharing and demonstrating </li></ul></ul>
  13. 16. It’s the “professional nursery” approach.
  14. 17. <ul><li>In this approach, there would be criteria , and there would be an online presence to support LocalFaire folks such as: </li></ul><ul><li>an application with acceptance criteria </li></ul><ul><li>a contract </li></ul><ul><li>an online support structure </li></ul><ul><li>You may need to have some mechanism of throwing the weight of Make + Craft magazines into a local effort to ensure it meshes with your ethos. </li></ul>
  15. 18. <ul><li>Pros : </li></ul><ul><li>increases the likelihood of success by providing novices with clear criteria </li></ul><ul><li>builds communities online and in person </li></ul><ul><li>increases Make + Craft’s reach </li></ul><ul><li>Cons : </li></ul><ul><li>larger commitment </li></ul><ul><li>greater liability </li></ul><ul><li>increases Make + Craft’s reach </li></ul>
  16. 19. The basic qualities to a good fair: <ul><li>Any fair will need a sense of curatorial aspect to it, so it’s not just a bunch random stuff. </li></ul><ul><li>There needs to be a wow factor somewhere. </li></ul><ul><li>Want the quality to be high. Don’t want to dilute the Make brand. </li></ul><ul><li>Needs a strong statement of purpose, so that in order for people to do a Makerfaire, it has to be tied to a set of guidelines </li></ul><ul><li>… Or do you just say that anything goes? </li></ul>
  17. 21. Empower them <ul><li>Give them clear criteria for success. </li></ul><ul><li>Provide them with an online community at where local fair leaders can find tools for developing their fair, and share information and experiences with others around the country… or the world. </li></ul>
  18. 22. A “Localfaire” area of the web site could provide: <ul><li>Account creation for fair organizer </li></ul><ul><ul><li>Access to blog for tracking fair development, and other fair leaders </li></ul></ul><ul><ul><li>Web badges </li></ul></ul><ul><ul><li>Editable FAQ page template </li></ul></ul><ul><li>Getting the message out </li></ul><ul><ul><li>email list support </li></ul></ul><ul><ul><li>tips on promotion, advertising </li></ul></ul><ul><li>Logistical support </li></ul><ul><ul><li>signage and associated graphics </li></ul></ul><ul><ul><li>info on table top needs, floor plans </li></ul></ul><ul><ul><li>Sample contracts for renting spaces </li></ul></ul>
  19. 23. Other support mechanisms <ul><li>The magazines and web sites could also provide free advertising to LocalFaire leaders. Allowing them to publish a call for Makers </li></ul><ul><li>You may also want to write a column or start a feature along the lines of “This Month’s LocalFaire” </li></ul>
  20. 24. What qualities might a LocalFaire leader have? <ul><li>The people that might take this on are natural leaders… or cat herders </li></ul><ul><li>Passionate about Make + Craft </li></ul><ul><li>Connected with others in their community </li></ul><ul><li>Able to scrounge, improvise, and are self-motivated </li></ul><ul><li>BUT: </li></ul><ul><li>They probably haven’t organized an event before. They may not know how to reach out to people and find others in another arena (such as an electronics person might not know the welder maker in town). </li></ul>
  21. 25. Creative Commons: DrBacchus
  22. 26. How do you get the word out? <ul><li>Make + Craft sow the seeds through advertising on their web sites and magazines. </li></ul><ul><li>Here’s what that might look like… </li></ul>
  23. 30. Need to test drive these ideas by recruiting through advertising on the web or via the magazines… and prototype.
  24. 32. Thank you!