2011 credentials


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2011 credentials

  2. 2. the new reality| j+bNever before have a brand’simage, audience selection, messaging andmedia mix allocation been as collectivelyvital to the outcome of one’s campaigninitiatives as they are today.+ Ego’s aside, most marketers do not have the time, resources, ongoing knowledge or internal staff to tackle each of these critical campaign elements with complete devotion
  3. 3. why we exist | j+bHas the marketing/media landscape everbeen exposed to such a wide array ofindustry-transforming variables at one time? + Old and new media segmenting into silos once never dreamed of + Audiences being paired down into even deeper categorical niches + Technology cultivating platforms which enable 24/7 brand-consumer interaction + ROI-focused analytic systems continuing to out due their once revered predecessors
  4. 4. information consumption age| j+b analyzing, deciphering, and incorporating a strategic mix of campaign elementsdedicated to assisting top marketers in crafting whollyintegrated, results-driven marketing campaigns digital, experiential, social , print, radio, television, outdoor media segmenting into silos STAFF OF VISIONARIES 24/7 brand-consumer interaction audiences being paired down ROI-focused analytic systems No time, resources, ongoing knowledge or internal staff media cost savings with complete devotion integrated, results-driven campaigns Save marketer’s tremendous time multiple levels of data analysis a true extension of a brand’s marketing team ongoing education Serve marketer’s specific success metrics as their partner
  5. 5. enabling marketers| j+bWhy top global marketers are partneringwith J+B: + Seamlessly blend digital, traditional, and experiential media channels into integrated, results-driven campaigns + Achieve substantial cost savings on both media and client side + Save marketer’s tremendous time from having to manage all silos allowing them to focus on what they do best + Provide ongoing education of trending and opportunistic brand marketing opportunities + Ensure high likelihood of campaign success through multiple levels of data analysis + Act as a true extension of a brand’s marketing team; transparently or as a behind-the- scenes team + Serve brand marketers. Not individual media channels
  6. 6. agency brief| j+b+ Brand-centric global agency dedicated to assisting top marketers in crafting wholly integrated, results-driven marketing campaigns through 4 primary segments: marketing strategy development, media planning/buying, research/consumer studies, public relations+ Leaders in analyzing, deciphering, and assembling a strategic mix of campaign elements from an ever-expanding list of marketing silos+ Media: digital, social, experiential, print, radio, television, outdoor+ Favorite Resources:+ Staff of visionaries nationally recognized in:
  7. 7. segment expertise| j+bMarketing Strategy | Development Research Studies | Coordination + Campaign Blueprinting + Audience Profile Segmentation + Consumer Retention, Acquisition, Profitability + Market Landscape Analysis + New Market/Industry Penetration + Competitive Research + Cross-Channel Integration + Brand Awareness/Perception Studies + High Level Campaign Management + Customer Lifetime Value + Ongoing Marketer Education Public Relations | DistributionMedia | Planning and Buying + Mass Media Promotions + Digital: SEM, SEO, PPC, Social, Display, Video + Social/Viral Implementation + Traditional: Television, Radio, Print, Outdoor + Event Marketing + Experiential: Point of Purchase, On-Site + Messaging Alignment + Ongoing Media Mix Optimization + Brand Reputation Management + Value-Add Supplementation + ROI System Construction/Tracking
  8. 8. brand diversity| j+b
  9. 9. relationships matter| j+bAudrey Eisen – sr. director: national mediaAudrey Eisen brings more than 20 years of media experience to Jeely+Bleiler in all phases of strategy,planning and buying including online, television, radio, newspaper, outdoor, print and more. Audrey notonly is known for her smart planning and tough negotiating skills, but she is also an excellent big picturestrategist and very detailed account supervisor. During her career, Audrey has worked for such notableagencies as Grey Advertising in New York and Fahlgren in Ft. Lauderdale. During this time, she served in avariety of roles including the Communications and Analysis Director on McDonald’s, an account sheserved on for almost 15 years. Audrey’s account experience list is long and includes a wide variety ofindustries such as education, healthcare, real estate, banking, restaurants, entertainment, packagedgoods, tourism/hospitality, banking, real estate and business-to-business.Jason Morrison – vp: national client relationsJason Morrison is the vp: national client relations with over 10 years of professional advertising and mediarelated experience. Jason holds extensive top-level knowledge in the diverse media landscape andcontinues to focus on cultivating successful brand-agency relationships with clients spanning the globe. Hisprimarily role is that of an agency relations coordinator, aligning each of J+B’s clients with the internal andexternal teams necessary for growth. Jason is very well respected as a driven and determined leader inthe industry and currently serves on the board of four separate distinguished organizations.
  10. 10. jason morrison | vp: national client relations ATLANTA|HEADQUARTERS +1 404.997.3347 direct +1 703.229.2280 mobile jason@jbnorthamerica.com