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Cetas: Seeking Alpha
by Cetas Analytics on Jan 25, 2013 Edit
The Big Data Analytics Opportunity — Analytics-as-a-Service
VMware’s Big Data initiative is driven by its acquisition of Cetas in 2012, a Big Data analytics company. The Cetas software is designed to run on virtual resources like Amazon Web Services and VMware’s vSphere, making it easier to scale and cheaper to use. This acquisition makes sense for VMware as its applications that are deployed on vSphere provide another opportunity to cross sell. The cost efficiency and the Analytics-as-a-service model will open up the market for small and medium enterprises, satisfying the unmet need in the analytics space.