13. Marketing isn’t magic, there is a
science to it.

14. Strategy
Consistency Effort

15. Treat social marketing as you do other
forms of marketing:
› Strategise
› Implement
› Measure

16.  Regular new content.
 Provide free, useful and credible
information.
 Use Social Media to deepen your
relationships with prospects.
When they want to buy – they will go
to the person they “know” and trust.

18.  Profit
 Market share
 New products
 Percentage gain in product sale
 Industry credibility
 More distribution channels
 More visibility for your brand

19.  Focus on specific target markets to
achieve these goals
 Devise a strategy to target these
markets
 Use the right tools to reach the
various target markets

21. Business Target Existing 3 Social
Goal Audience Marketing Media
Actions
Goal #1 Audience #1
Audience #2
Goal #2 Audience #1
Audience #2
Goal #3 Audience #1
Audience #2

22.  Identify social media sites already
reaching your target markets
 Sign up to these sites – username
 Read the terms and conditions
 Set up your profile
 READ and LOOK what other people /
businesses are doing
 Research how to best use each site

23.  Invite 30 people a day to become your
friends / followers
 Have conversations and build relationships
 Answer questions
 Share links to your own and other websites
 Add something new at least twice a week
Create a content calendar and stick to it!

24. Real
story
True
voice

25.  Always have a signature / profile with full
contact details, website, etc.
 It is about adding real value.
 Make it interesting and fun.
 Keep it professional.
 Allow your personality to shine through.
 Remember your Grandma.

26. Beware
of the
BLACK HOLE

28. cell: 084 486 2949
email: compwise.za@gmail.com
www.facebook.com/compwise
twitter: @CompWiseZa