1to1 Marketing System Preso[1]

285 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
285
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Rewards Card Program Acquire Customer Information Upon Registration Collect Customer Data through opt-in program dataRM Segments Customers (Screenshot) Design Automated “Trip-Wires” to begin communicating/branding/cross-selling to increase customer value (Screenshot) Design Automated “Retention Engines” to begin proactively retaining customers (Screenshot) Implement Birthday & Anniversary Clubs
  • Rewards Card Program Acquire Customer Information Upon Registration Collect Customer Data through opt-in program dataRM Segments Customers (Screenshot) Design Automated “Trip-Wires” to begin communicating/branding/cross-selling to increase customer value (Screenshot) Design Automated “Retention Engines” to begin proactively retaining customers (Screenshot) Implement Birthday & Anniversary Clubs
  • Rewards Card Program Acquire Customer Information Upon Registration Collect Customer Data through opt-in program dataRM Segments Customers (Screenshot) Design Automated “Trip-Wires” to begin communicating/branding/cross-selling to increase customer value (Screenshot) Design Automated “Retention Engines” to begin proactively retaining customers (Screenshot) Implement Birthday & Anniversary Clubs
  • 1to1 Marketing System Preso[1]

    1. 1. Proven strategies to prevent a revolving door business… … and INCREASE YOUR PROFITS! Solving Marketing Mistakes Growing Your Business
    2. 2. <ul><li>72% of companies, big & small, do not measure marketing’s return to the bottom-line. </li></ul><ul><li>What is “pay & pray”? </li></ul><ul><ul><li>Paying for advertising and praying customers come in </li></ul></ul><ul><ul><li>Competing for impressions and hoping for conversions </li></ul></ul><ul><ul><li>Targeted only by estimated demographics </li></ul></ul><ul><ul><li>Effective for brand awareness, not generating sales </li></ul></ul><ul><li>It is 7-10 times more expensive to bring in a new customer than to sell more to an existing customer. </li></ul>Mistake #1 Relying Upon “Pay & Pray” Advertising
    3. 3. <ul><li>Your top customer segments can be 45 times more likely to respond to your offers. </li></ul><ul><li>One of these customers is 20-30 times more valuable to you business…do you know which one? </li></ul><ul><li>Without a tracking system, how do you know which customers are most valuable? </li></ul>Mistake #2 Treating All Customers Equally $40 per visit 4 visits per month Tells Others Loyal Customer $20 per visit 1 visit per mo. Tells No One Bargain Shopper
    4. 4. <ul><li>Businesses spend thousands of dollars to get customers in the door, yet do little to identify customers before they walk out the door. </li></ul><ul><li>It is crucial to develop a plan to know your customers </li></ul><ul><li>The more you know about them, the better you can grow your business by serving and delighting them </li></ul><ul><li>Their purchase history and feedback are vital to increasing profits for your business and allows you to specifically target all marketing efforts, which eliminates wasted advertising dollars </li></ul>Mistake #3 Serving The Anonymous Customer
    5. 5. <ul><li>Most businesses have no proactive method of retaining existing customers. </li></ul><ul><li>You provide a great product, excellent service, and a superb value but how do you know when customers are leaving you? What are you doing to prevent it? </li></ul><ul><li>Anonymous customers are especially susceptible of leaving you for a better deal at your competition </li></ul><ul><li>Many customers decide very quickly after a poor experience that they will never return. Others simply drift way over time. </li></ul><ul><li>A 5% increase in retention can increase profits by 85% (Bain & Co.) </li></ul><ul><li>Customer purchase patterns are predictable; any variation in buying pattern may be a warning sign. </li></ul>Mistake #4 Passively Losing Customers
    6. 6. <ul><li>Marketing System Goals: </li></ul><ul><ul><li>Customer Retention </li></ul></ul><ul><ul><li>Increasing customer value (up-selling, cross-selling, more customer visits) </li></ul></ul><ul><ul><li>New customer acquisition </li></ul></ul><ul><li>Shotgun vs. Sniper: </li></ul><ul><ul><li>Shotgun: Same message to all customers (media, billboard, etc) </li></ul></ul><ul><ul><li>Sniper: Targeted messages based on customer segment </li></ul></ul><ul><li>Shotgun approach casts a wide net to acquire new customers </li></ul><ul><li>Sniper retains customers and helps increase their value to your business. </li></ul><ul><li>Many businesses do very little for #1 and #2 - yet they are the most profitable. </li></ul><ul><li>PRECISE MARKETING = HIGHER REVENUE FOR YOUR BUSINESS </li></ul>Mistake #5 Not Having A Marketing System
    7. 7. How Does the Marketing System Work? 1 We help design a custom loyalty card & rewards program for your business. 2 Customers enroll and you gather information (opt-in of course).
    8. 8. How Does the Marketing System Work? 3 Using purchase data, customers are automatically segmented by most recent visit, # of visits, and money spent (recency, frequency, monetary)
    9. 9. How Does the Marketing System Work? 5. Implement automated birthday/anniversary club with a special message to be delivered via email or text message 4. A utomated, targeted “trip-wires” designed to increase visits & communicate with specific customer segments
    10. 10. How Does the Marketing System Work? 6. Keep customers coming back with automated, precise “retention alerts” that are delivered any time a customer falls out of their normal purchasing pattern. A great way to keep your customers from drifting away and extend them an offer to come back .
    11. 11. What’s Included?
    12. 12. What’s Included?

    ×