Yahoo! JAPAN and AdTruth Announce Strategic Partnership   AdTruth’s leading technology to provide increased audience recog...
About Yahoo! JAPANYahoo! JAPAN is a leading Internet brand and one of the most trafficked Internet destinations inJapan. Y...
Upcoming SlideShare
Loading in …5
×

Yahoo! Japan and AdTruth Announce Strategic Partnership

260 views

Published on

AdTruth’s leading technology to provide increased audience recognition for Japan’s premium publisher

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
260
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Yahoo! Japan and AdTruth Announce Strategic Partnership

  1. 1. Yahoo! JAPAN and AdTruth Announce Strategic Partnership AdTruth’s leading technology to provide increased audience recognition for Japan’s premium publisherSan Jose, Calif., Feb. 6, 2013 – AdTruth, the global leader in device recognition to improve digitaladvertising, today announced a partnership with Yahoo! JAPAN, Japan’s leading premium digitalpublisher. This strategic alliance will dramatically enhance Yahoo! JAPAN’s audience recognitioncapabilities, allowing it to more accurately define and describe its audiences, leading to highereCPMs and improved ROI for advertisers. Following the recent opening of a Tokyo office, thepartnership further strengthens AdTruth’s presence in the Japanese market.Digital audience recognition has become increasingly challenging in recent years with the rise ofmobile devices and the steep decline in cookie effectiveness. As a result, just in the last 2 yearsYahoo! JAPAN’s audience recognition challenge has grown exponentially and will continue to doso as new devices emerge. The implementation of AdTruth’s device recognition technology willhelp Yahoo! JAPAN continue to provide industry leading advertising experiences for consumersthat lead to optimal ROI for advertisers. In addition, AdTruth’s device-agnostic technology alsogives Yahoo! JAPAN a universal approach to recognition that will link Japan’s leading premiumpublisher to the emerging mobile advertising ecosystem.“We are committed to partnering with the most innovative technology providers to continuallyimprove both performance for our advertisers and the experience for our audiences,” saidMasatsugu Shidachi, Corporate Officer, Head of Marketing Solutions Company at Yahoo!JAPAN. “AdTruth provides exceptional user recognition for all device types and we are thrilled toimplement its solution. We appreciate the fact that AdTruth is a neutral third-party that providesthe functionality we need without compromising performance.”AdTruth’s device recognition technology fills the gap where cookies do not perform, resulting in amore intelligent online experience for both the digital consumer and marketer. AdTruth’s solutionis privacy compliant, collects no personally-identifiable information (PII) and leaves no intrusivedevice-side identifiers.“Our partnership with Yahoo! JAPAN validates the industry need and desire for an audiencerecognition solution that works across devices and platforms to deliver exceptional performance,”said James Lamberti, general manager of AdTruth. “We are thrilled to bring this capability to theexpanding Japanese market through the nation’s largest premium digital media channel.”
  2. 2. About Yahoo! JAPANYahoo! JAPAN is a leading Internet brand and one of the most trafficked Internet destinations inJapan. Yahoo! JAPAN seeks to provide online products and services essential to users lives,and offers a full range of tools and marketing solutions for businesses to connect with Internetusers in Japan. Yahoo! JAPAN is headquartered in Tokyo, Japan.About AdTruth, a division of 41st ParameterIn a world where people are increasingly reliant on a variety of Internet-connected devices foreverything from banking to shopping to entertainment and media, creating relevant customerexperiences and preventing online fraud are constant and complex business challenges. 41stParameter, the global leader in device recognition and intelligence, combines its patentedtechnologies and years of expertise to identify devices without cookies, without compromisingprivacy and without impacting performance.AdTruth, the companys digital media division, gives marketers a new and better way to recognizeand reach their most valuable audiences across all types of devices. These privacy compliantsolutions help keep the Internet more secure and relevant for everyone. To learn more aboutdigital media solutions from AdTruth visit www.AdTruth.com  

×