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Distribution of Mobile Devices amongst Mobile Shoppers

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Apple's iOS outpaces Google's Android in transactions in all but seven states in the U.S.: Iowa, Kansas, Idaho, Montana, Maine, South Carolina and Wisconsin. (An eighth, Nebraska, is 50-50, according to the study). Overall, iOS accounted for 57% of mobile commerce transactions to Android's 43% in the first half of this year, according to the study.

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Distribution of Mobile Devices amongst Mobile Shoppers

  1. 1. Distribution of Mobile Devices Amongst Mobile Shoppers Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington Washington, D.C. West Virginia Wisconsin Wyoming 46% 53% 28% 72% 48% 51% 36% 63% 35% 65% 45% 54% 35% 64% 46% 53% 41% 57% 47% 53% 35% 65% 51% 48% 43% 56% 46% 53% 65% 35% 52% 46% 37% 62% 36% 64% 54% 45% 45% 54% 36% 63% 47% 52% 48% 51% 38% 61% 48% 51% 52% 47% 50% 50% 41% 58% 47% 53% 39% 60% 52% 47% 36% 62% 49% 50% 47% 52% 49% 50% 39% 60% 47% 52% 43% 56% 41% 58% 50% 49% 47% 52% 45% 54% 40% 59% 48% 50% 38% 61% 46% 53% 44% 54% 36% 63% 43% 56% 58% 41% 49% 50% Results collected by AdTruth based on more than 700,000 ecommerce transactions conduct across several hundred sites between January 1st and June 30th 2013. Results do not include Windows or Blackberry devices, which combined accounted for less than two percent of transactions nationally. National 43% 57%

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