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Global Innovation Fueled by SaaS and PaaS


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IDC predicts that by 2012, customer spending on IT cloud services will grow almost threefold, to $42 billion. In this presentation, Morph Labs talks about the disruptive impact of cloud computing. In addition, Morph Labs discusses how IT entrepreneurs and businesses can leverage the "as a service" models -- Platform as a Service and Software as a Service. This presentation was delivered by Sr. Sales Engineer, Jerome Gotangco, at the IT Expo 2008.

Published in: Technology, Business

Global Innovation Fueled by SaaS and PaaS

  1. 1. Global Innovation fueled by SaaS and PaaS Open Source as a key factor that drives innovation and growth in the industry Jerome Gotangco
  2. 2. Scott McNealy John Gage “The Network is the Computer”
  3. 3. The Cloud is Rising • IT-related capabilities are now being provided “as a service” • People are more comfortable on utilizing online applications and store their data • Gartner reports that worldwide SaaS market will reach $19.3B in 2011 • Platform as a Service was born as an outgrowth of the Software as a Service application delivery model
  4. 4. Cloud Computing Evolution Morph Google Apps AWS GAE 37signals Akamai Force Web 2.0 Nirvanix PaaS SaaS IaaS Cloud Computing Utility Computing Grid Computing Cluster Computing Super Computing
  5. 5. Cloud Computing Ecosystem SaaS Platform as a Service Infrastructure as a Service
  6. 6. What is Software as a Service (SaaS)? • SaaS is a model of software deployment. • Application is hosted as a service provided to customers across the Internet. • Managed from central locations rather than at customer’s site.
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  8. 8. Drivers of SaaS • Ubiquity of the Internet • Faster transactions • Open Source web frameworks (Rails, Java, Django, Grails, PHP, etc.) • Portability and Flexibility • Time to market/Cost
  9. 9. SaaS Companies and Products • Salesforce - CRM and platform • 37signals - Productivity • Google Apps - Office suite • Zoho - Office and Productivity • WebEx - Conferencing
  10. 10. Google Android Google Android utilizes a lot of SaaS applications (Google Docs, Maps, GTalk, Gmail, etc.)
  11. 11. What is Platform as a Service (PaaS)? • An outgrowth of the SaaS application delivery model • Provides the facilities to support the end- to-end life cycle of building and delivering web applications and services • Provisioned on the fly, on-demand model
  12. 12. Open Source as a Foundation of PaaS • Linux • Virtualization technologies (Xen, KVM) • Web Framework and Messaging • Database (PostgreSQL, MySQL) • Backup and Storage • Custom Middleware and Integration
  13. 13. Platform as a Service players • Morph AppSpace • Heroku and AppCloud • Joyent • Force Accelerator • Google • Facebook AppEngine • Friendster • Bungee Connect • MySpace
  14. 14. What is Infrastructure as a Service (IaaS)? • The delivery of computer infrastructure as a service. • Typically a virtualized platform environment. • Evolution towards ubiquitous utility computing
  15. 15. Common denominators for Infrastructure as a Service • On-demand provisioning and billing • Virtualization (Xen, VMWare, KVM) • COtS (Commodity Off the Shelf) equipment and storage • Open Source components • Custom middleware
  16. 16. Infrastructure as a Service (IaaS) enablers • Amazon Web Services • GoGrid • Nirvanix • Joyent • Akamai
  17. 17. Do-it-Yourself vs. SaaS/PaaS D.I.Y. Infrastructure SaaS/PaaS Provider High CapEx Predictable OpEx High maintenance costs Very low start-up costs Anticipate usage spikes On-demand infrastructure Equipment depreciation Low maintenance Time consuming Scalable & secure environment High learning curve Service Level Agreement Dedicate staff for 24x7 support Focus on strengths/business
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  19. 19. Brief History • Established in 2005 • Global company with headquarters in Cebu City, Philippines and in-country offices in Manila • US operations headquartered in Portland, Oregon with additional offices in Lost Angeles • Backed up by lead investor, AO Capital, accompanied by Japan-based CSK Venture Partners
  20. 20. Morph AppSpace An on-demand platform for a single Web application
  21. 21. Morph AppCloud A managed service that provides an on-demand personalized platform in the cloud
  22. 22. Monsters in the Cloud
  23. 23. Thank You • More information: • World Wide Inquiries: