Structure• Crowdfunding introduction – Definition – Catergories – Pro & cons – Company• Crowdfunding & video game developement – History – Expansion – 2012: year of video games – Specific platform• A Strategic approach to crowdfunding• Local constraint• Reference
DefinitionCrowdfunding is asking a crowd of people to donate a defined amountof money for a specific cause or project in exchange for variousrewards.
Crowdfunding categories• Equity-based crowdfunding is asking a crowd to donate to your business or project in exchange for equity.• Donation-based crowdfunding is asking a crowd to donate to your project in exchange for tangible, non-monetary rewards such as an e-card, t-shirt, pre-released CD, or the finished product.• Debt-based crowdfunding is asking a crowd to donate to your business or business project in exchange for financial return and/or interest at a future date.
A STRATEGIC APPROACH TOCROWDFUNDING BY JULIE CONIGLIO & CINDY AU
3 majors question to ask• How much do we need to make our game?• Who is going to fund it ?• How do we reach this people ?
Compaign goalMost successful Kickstarter campaigns ask for lessthan $5G. What if you need more than that?• Be bold Will your goal seem• Re-evaluate reasonable for your audience ?• Re-structure And ask for $6G
Compaign Goal• Base Cost +5% rewards +5% for Kickstarter +5% for Amazon • Gets estimates and quotes • Secure your team • Rack your brain in hidden cost
Contributors • Family, freinds, co-workers • Your community • Industry contacts • Peeps who want your game to exist • Their communities
Reach out• Digital outreach• Be personal Find creative ways• Real-world outreach to break trough• Make swag the digital noise?
Showtime• Poeple aren’t just giving money to your project, they are giving money to you • Be honest, sincere + charming • Get straight to the point • Establish your credibility • Keep it < 5 mins,
Local constraint• Extrait de la Loi de 1971, relative aux appels à la générosité publique : « Toute annonce ou diffusion dun appel à la générosité publique, en particulier par voie de presse, daffiches, de tracts, de bulletins de souscription, même distribués à domicile ou par tout autre moyen dinformation, ne peut être faite que si lappel a été autorisé et que si lannonce mentionne le numéro de lautorisation prévue au premier alinéa ci-dessus »
Question• While local creators claim for a lack funding or less freedom in their projects due to business constraints etc. Is Crowdfunding an alternative way to finance video games development in Morocco? Let’s discuss