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Trends In Data Analysis For Product Growth

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The three slide decks were developed as discussion documents for senior stakeholders at a fictional car company. They were produced without specialist knowledge of the car industry, and explore current trends in technology and business generally, rather than those specific to the car industry.

The aim was to present possibilities to management, and open up discussion for real world applications in their company.

3 Trends in Technology and Business

1. Data Analysis: Implement emerging technologies that ensure instant, targeted and opportunistic responses to customer behaviour and contexts to help drive up sales.
2. Loyalty: Integrate loyalty initiatives into user journeys, to delight the customer, encourage returns, build communities, and increase lifetime value.
3. Data Visualisation: Improve internal products through the use of data visualisation tools, that will present real-time interpretation of business operations and support company wide communications to help make you more efficient.

Read "Apply These 3 Technology Trends for Product Growth"
https://www.linkedin.com/pulse/exploring-trends-technology-business-product-owners-morna-simpson?trk=mp-author-card

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Trends In Data Analysis For Product Growth

  1. 1. ‘Cars’ for Mobile & Tablet Mobile A C Services Tablet Tinder is a dating app that matches couples based on physical attraction. It alerts you to other Tinder users who fall within a specified age range and gender, and are a certain distance from your location. It also lets you know if you have any mutual friends. Designed for mobile and tablet the simple swipe motion means people can quickly rate and date with text message communications. MORNA SIMPSON Tinder-Style App for Mobile and Tablet linked to ZEDcars Sales Desk
  2. 2. Built in Rewards & Loyalty  First time users are incentivised to download the ZEDcars mobile app  Partner Business provides treat such as free coffee and cake Claim your free coffee Tinder-Style App for Mobile and Tablet linked to ZEDcars Sales Desk
  3. 3. Customer Selects Pack  Packs are organised into market segments such as Classic Cars, Executive, Family & Budget  Settings can include preferences such as distance from dealership  Initial install can collect personal details to confirm if this is an existing ZEDcars customer Select your Pack of Cards Tinder-Style App for Mobile and Tablet linked to ZEDcars Sales Desk
  4. 4. Swipe Motion for Fast Sorting  Simple swipe motion allows user to quickly sort cards into favourites  Frequent browsing plus contextual and behavioural analysis can identify trends  Pack becomes more targeted to customer preferences over time Tinder-Style App for Mobile and Tablet linked to ZEDcars Sales Desk
  5. 5. Flip Button for Car Details  Once a set of ‘Favourites’ have been selected customer can use ‘Flip’ to see key selling points  Only limited features are listed alongside customer rating  Features may be matched to customers preferences or market trends  Customer can text local dealer for more information or a test-drive Tinder-Style App for Mobile and Tablet linked to ZEDcars Sales Desk
  6. 6. Local Dealer Knows Who is Looking  Maps show where customer is located and links to personal profile in real-time  Data visualisation shows how much ‘heat’ each car is getting  Trend analysis help with decision making around stock management Profile: John Smith Age 56 Executive Car Audi Current Car Previous Cars Favourite Colour Others he has liked Most popular Other Profiles Like John Send Text to John Smith Tinder-Style App for Mobile and Tablet linked to ZEDcars Sales Desk
  7. 7. Instant Messaging Linked to Sales  There can be immediate follow through to sales  Zedcars can proactively message a known customer or vice-versa  Link to Google Maps means that the customer can easily find the dealer Can I test drive this car today? We have a slot in 45 mins. Why not come over? Tinder-Style App for Mobile and Tablet linked to ZEDcars Sales Desk
  8. 8. Customer Can ‘Boast’About Test Drive  Once the customer has been for a test drive the ‘Boast’ option links to Social Media so that customer can easily post a comment and photo  Sent to other app users who also “Liked” the car  Free marketing for ZEDcars Tinder-Style App for Mobile and Tablet linked to ZEDcars Sales Desk

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