A Few Do’s of Guest BloggingGo for niche blogs with existing traffic, instead of generic ones.Make sure your post idea specifically appeals to their target audience.Provide an an exclusive. Re-purposed is fine, but not plagiarized.Do look for writer’s guidelines.Check to be sure they actually publish guest contributions. Otherwise, why bother?Do keep your post between 500 – 1,000 words.Do include an image, if possible, making sure you have the legal right to use it.Do pitch them like you would a reporter. SELL them on why they want a post from you, or tantalize them with the great idea you have.Be sure and share a link to the post on ALL of your social media assets when it runs. Help them get visibility.Like their Facebook page, subscribe to their blog and comment regularly BEFORE you approach them. Be a part of their community.Some Don’ts of Guest BloggingDon’t send a pre-written post if you haven’t reached out to them first UNLESS they have a submit form right on the site.Don’t forget to make the post – and the pitch – about THEM, not about you. Don’t be promotional.Don’t write a boring generic post that isn’t customized for their specific audience.Don’t write in a journalist style. Write in an educational, opinion or storytelling style.Don’t write for SEO – write like you are speaking to one person.Don’t forget to supply a one-sentence author bio and a headshot image.Don’t be afraid to close the post with a call-to-action of some sort. (It helps if you write the piece with that end CTA goal in mind.)Don’t neglect thanking them when it runs. Manners matter.Don’t forget to check back occasionally for comments. It’s your chance to start a dialog with the readers.Did you share a few of their posts? Be sure and share the love. They supported you, so support them right back.- See more at: http://rockthestatusquo.com/how-to-blog-when-you-dont-have-your-own-blog/#sthash.x91DLyxD.dpuf
Tips For Effective Guest Blogging: 20 Do's & Don'ts
Do’s & Don’ts
Digital PR Consultant
Rock The Status Quo
We Make Brands More Visible
& Vibrant Online
Select niche or trade vertical
blogs with existing (robust!)
traffic, instead of generic blogs.
You will have a better chance
of earning click-through traffic
Come up with post ideas
specifically tailored to
the blog’s unique
Provide an exclusive.
Re-purposed is fine,
but don’t use the
same copy from
It’s boring and earns unpleasant
Look for writer's guidelines
before you write or pitch.
They help immensely.
Verify they actually publish
Otherwise, why bother?
A variety of different authors
is a good sign.
Keep your post between
500 - 1,000 words, UNLESS
they specifically ask for a
Include an image, if possible.
Just make sure you have
the legal right to use it and
give credit where it’s due.
Pitch a blogger just like a reporter.
SELL them on why they want a post from
you, or tantalize them with your great idea.
Share the post across
ALL of your social media
assets, once it hits.
Helping them is a win-win.
Don’t forget to LIKE their
Facebook page, become a
blog subscriber and comment
regularly BEFORE you
Become part of their community.
Don't send them a post you’ve already written
unless they have a submit form right on the site.
Reach out to them first – build a relationship.
It’s common courtesy to GIVE before you ASK.
Don't forget to
make the post
(and the pitch)
about their needs,
NOT ABOUT YOU.
Never be promotional.
Never, ever, EVER write a boring generic
post that isn't customized for their
specific audience. Duh.
Don't write in a journalist style. Write in an educational,
opinion or storytelling style because blogs are more
casual than newspapers or magazines.
Don't write for SEO - write like you
are speaking to one person.
It’s great to put your keyword or phrase in the title
and first paragraph, but don’t keyword stuff!
Don't forget to provide a
simple, short author bio.
And a headshot photo. But NOT a crappy shot taken by your mother.
Don't hesitate to wrap up your post with a call-to-action.
(Consider writing the post with that CTA end goal in mind.)
Are you hoping to publish there again?
Don't forget to thank them, once it runs!
Don't forget to check for comments.
It's your chance to start a conversation
with readers and gain followers. It also
boosts engagement for the blogger. HOME RUN!
Did you share a
few of their posts?
Give them a little
love and support.
They worked hard to build their audience.
Build a long-term relationship by consistently giving back.
Want more help? Then you might
like my blog, RockTheStatusQuo.com.
Go take a look.