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Talking to the right people: getting audiences right - Jamie Woolley at ECF Europe 2018


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Jamie Woolley, Digital Engagement Strategist,

Reaching the right audiences is essential to win campaigns. Even more important is delivering messages that will resonate and motivate. Using campaign and organisational objectives as a starting point, this workshop will explore how to identify the audiences you need, how to reach them, and what to say when you get there. We’ll work on practical examples to develop key messages and communication tactics, so if there’s a campaign you’re currently working on, bring it along!

Presented at ECF Europe 2018. Join the Campaigning Forum and find out more about its upcoming events here:

Published in: Government & Nonprofit
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Talking to the right people: getting audiences right - Jamie Woolley at ECF Europe 2018

  1. 1. Reaching the right audiences to smash your campaign objectives jamie woolley
  2. 2. What are we going to cover? ● Identifying and understanding audiences ● Finding ways to reach audiences ● Developing tactics
  3. 3. Which audiences do you need to reach? ● Who has the power to make the change you want? ● Who do they listen to?
  4. 4. Getting to know your audiences ● Who are they? ● Why are they important? ● What do they already know and think? ● What do you need them to understand? ● What do you need them to do? ● How can you get them to do this?
  5. 5. Planning your communications ● Communication objectives ○ what do your comms need to do to convince this audience? ● Key messages ○ what do you need to say to this audience? ● Channels ○ how are you going to reach this audience?
  6. 6. Develop your tactics ● This is where you can get creative ● But keep an eye on what you’re trying to achieve and who you’re trying to reach ● Think about how to reach new as well as existing audiences ● Consider what your content will be - text, images, video ● Experiment and test!
  7. 7. Thank you jamie woolley