Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Suffragette spirit project - Sara Rydkvist, Amnesty UK

61 views

Published on

A presentation from ECF Europe 2019: https://europe.ecampaigningforum.com/

Published in: Government & Nonprofit
  • Be the first to comment

  • Be the first to like this

Suffragette spirit project - Sara Rydkvist, Amnesty UK

  1. 1. Sara Rydkvist, Campaign Manger, Amnesty International UK SUFFRAGETTE SPIRIT PROJECT
  2. 2. What we hoped to achieve 1st • To raise awareness of the crucial work of Women Human Rights Defenders to protect and further human rights • To celebrate WHRDs in the UK & make issue relevant to UK audience • Increase use of term Human Rights Defender • Increased engagement in support of Brave Campaign & Women Human Rights Defenders 2nd • Connect Women’s rights activists in the UK
  3. 3. Making issue relevant to UK audience • Identifying a media hook • 2018 - 100 year since women won the right to vote in the UK
  4. 4. Content & artist endorsement • Call for nomination video with Juliet Stevenson • Opinion pieces by Emma Thompson & Gillian Anderson
  5. 5. BRAVE Meet the nominees
  6. 6. Celebrating local women’s rights activists • Celebrating local activists • Introducing Brave messaging and calls
  7. 7. What the project achieved • 300 pieces of press coverage • National Press – Maria Claire, Stylist, Metro • Over 700 UK WHRD’s nominated • Increased awareness of Brave Campaign / WHRD’s • Brave campaigns calls in local & regional media • Women’s rights activists across the UK connected

×