Online fundraising models
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Florian Engel held a workshop about online fundraising models at the ECF Europe. http://europe.ecampaigningforum.com
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Online fundraising models
- 5. WWHHAATT TTHHEE HHEECCKK IISS TTHHIISS MMOODDEELL SSTTUUFFFF
- 6. Shows the possible journey of a person
- 8. Disclaimer: not perfect or 100% complete
- 9. Often a mix of models and different variations
- 10. WWHHYY EEVVEENN UUSSEE MMOODDEELLSS??
- 11. Metrics to indicate progress
- 14. Find efficient sources for lead generation
- 15. Work in context of your whole organisation
- 18. WWHHAATT MMAAKKEESS AA MMOODDEELL??
- 28. Example: World Development Movement
- 31. Then: conversion via tele-marketing
- 33. Focus on email signups, not traffic
- 34. Keep the narrative consistent!
- 41. Unique visitors are important here
- 42. Engagement on the site (with content) is key
- 43. FFUUNNDDRRAAIISSIINNGG VVIIAA NNEEWWSS && BBRRAANNDD
- 46. EEnnggaaggeedd ttrraaffffiicc == lleeaaddss
- 47. Important: SEO, ads at the right times and news coverage
- 48. Example: Doctors without Borders
- 51. AANNDD EEVVEENN MMOORREE OOTTHHEERR MMOODDEELLSS
- 52. FFUUNNDDRRAAIISSIINNGG VVIIAA PPEEEERR TTOO PPEEEERR
- 55. FFUUNNDDRRAAIISSIINNGG VVIIAA USER GENERATED CONTENT
- 58. Example: „Run your own petition“ sites, like avaaz
- 59. USING METRICS TO OPTIMISE
- 60. How do you know the metrics that matter?
- 62. Identify the most important „buckets“
- 63. One example for „fundraising via campaigning“
- 67. Don't be misguided by vanity metrics
- 68. Focus on one metric at a time
- 69. New lead generation tactics: always test them for the whole model
- 70. Focus on engagement and conversion first, then growth
- 71. USE THE MODEL FOR ROI CALC
- 72. How much should you invest in which area?
- 73. Differs depending on the model...
- 74. Spreadsheet: example of ROI calculation
- 76. TTrryy ttoo sshhooww „„eenndd ttoo eenndd““
- 78. THE POWER OF AUTOMATION
- 80. Identify flows between the buckets that could be automised
- 81. Test new tactics, then try to automate them
- 87. MAY TURN THIS INTO AN EBOOK SOON
Editor's Notes
- Not always better choice But in online world things are changing very quickly
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Not always better choice But in online world things are changing very quickly
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Not always better choice But in online world things are changing very quickly
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Not always better choice But in online world things are changing very quickly
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Not always better choice But in online world things are changing very quickly
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Not always better choice But in online world things are changing very quickly
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Not always better choice But in online world things are changing very quickly
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Not always better choice But in online world things are changing very quickly
- Not always better choice But in online world things are changing very quickly
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Not always better choice But in online world things are changing very quickly
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it
- Off the shelf vs. Customizable We don't give you the product, you pay for the process to get it customized We also don't reinvent the wheel If you use somethign that you like – we'll integrate it