Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Fundraising via Campaigning

275 views

Published on

Glyn Thomas held this talk at ECF Europe, November 3, ImpactHub, Berlin.
Here is a free report:
11 tips on how to improve your donation pages: http://bit.ly/1Qp0Wc3

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Fundraising via Campaigning

  1. 1. FUNDRAISING via CAMPAIGNING FUNDRAISING via CAMPAIGNING
  2. 2. Why fundraise via campaigning? Case studies Developing loyal supporters Telling powerful stories What I'm going to talk aboutWhat I'm going to talk about Top tips
  3. 3. WHY?WHY?
  4. 4. 'Digital doesn't work for fundraising.' 'Digital doesn't work for fundraising.'
  5. 5. 'Email fundraising doesn't work.' 'Email fundraising doesn't work.'
  6. 6. Sign petition – one welcome email – please donate €50 Sign petition – one welcome email – please donate €50
  7. 7. Sign petition – telemarketing Sign petition – telemarketing
  8. 8. Hello, this is [your name] calling from [institution]. Have I reached [name]? How are you [name]? … Good. I’m glad to hear it! Did I catch you at a good time? … [OPTIONAL: When is it ever a good time, right!] Now, I understand you hold a degree in [program] from [institution], is that correct? [OPTIONAL open-ended question related to student/alumni experience.] Hello, this is [your name] calling from [institution]. Have I reached [name]? How are you [name]? … Good. I’m glad to hear it! Did I catch you at a good time? … [OPTIONAL: When is it ever a good time, right!] Now, I understand you hold a degree in [program] from [institution], is that correct? [OPTIONAL open-ended question related to student/alumni experience.]
  9. 9. 1. Dialogue1. Dialogue
  10. 10. Segment your audience Select your media / channels Write your core messages Logistics / data / responses How to fundraiseHow to fundraise Budget
  11. 11. And if you have time...And if you have time...
  12. 12. Integrate your fundraising campaign with the rest of your organisation's work Integrate your fundraising campaign with the rest of your organisation's work
  13. 13. Fundraising via campaigning is all about being integrated Fundraising via campaigning is all about being integrated
  14. 14. 2. Integrate work across the organisation 2. Integrate work across the organisation
  15. 15. 3. People who take action are more likely to donate 3. People who take action are more likely to donate
  16. 16. Dialogue and engagement Integrate work across the organisation effectively People who take action are more likely to donate Why?Why?
  17. 17. CASE STUDIESCASE STUDIES
  18. 18. 1. After campaign actions1. After campaign actions
  19. 19. 2. Creative integrated actions 2. Creative integrated actions
  20. 20. 3. Crowdfunding3. Crowdfunding
  21. 21. Thank you page of an action Creative campaigning / fundraising integrated ask Crowdfunding MethodsMethods
  22. 22. LOYAL SUPPORTERS LOYAL SUPPORTERS
  23. 23. 2nd action2nd action
  24. 24. Longer-term approachLonger-term approach
  25. 25. Thanking peopleThanking people
  26. 26. PersonalisationPersonalisation
  27. 27. Successes that they have been part of Successes that they have been part of
  28. 28. STORIESSTORIES
  29. 29. TOP TIPSTOP TIPS
  30. 30. Thank you page, creative actions, crowdfunding 2nd action Supporter journey, narrative, personalised content Long-term thinking Top tipsTop tips
  31. 31. THANK YOU!THANK YOU!

×