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Free our Seeds

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How Global 2000 mobilized 250.000 people in less than two weeks. Presentation by Victoria Zedlacher at the ECF Europe 2013.

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Free our Seeds

  1. 1. Victoria Zedlacher GLOBAL 2000 Web Management & Digital Campaigning How we mobilized 250.000 people in less than two weeks
  2. 2. FRIENDS OF THE EARTH AUSTRIA How we mobilized 250.000 people in less than two weeks Farmers: Have to register their seeds ●→ bureaucratic ●→ expensive Private Persons: Only allowed to sell seeds if registered →--> hardly affordable Diversity: Will be banned into niches The Problem...
  3. 3. FRIENDS OF THE EARTH AUSTRIA How we mobilized 250.000 people in less than two weeks Who profits from the new seed legislation?
  4. 4. FRIENDS OF THE EARTH AUSTRIA How we mobilized 250.000 people in less than two weeks GLOBAL 2000 and ARCHE NOAH joined together and launched Petition „Freedom for Diversity“ Petition Tool: Campagnion by More Onion
  5. 5. FRIENDS OF THE EARTH AUSTRIA How we mobilized 250.000 people in less than two weeks ● Pressconference on 16th April ● 3.000 – 5.000 Visitors a day until 21th April ● 30.000 Visitors on 22nd April ● 65.000 Visitors on 23rd April ● 16.000 Visitors by 27th April ● … Conversion Rate 80% until 7th May > 7.000 Visitors/Day ● > 40.000 shared via E-Mail ● >156.000 visited via Facebook ● Most Subscribors from Austria ● Almost the half from Germany ● Also Switzerland, Netherlands, England...
  6. 6. FRIENDS OF THE EARTH AUSTRIA How we mobilized 250.000 people in less than two weeks 250.000 Signatures had the effect that ● all Austrian decision makers, including the minister for agriculture, announced to protect the agricultural biodiversity. ● The parliament's first chamber, the Nationalrat, adopted a resolution binding the minister (also the future one) to defend the petition's contents in Brussels. ● The second chamber adopted a subsidiarity complaint.
  7. 7. FRIENDS OF THE EARTH AUSTRIA How we mobilized 250.000 people in less than two weeks Thank you for your attention! Freedom for diversity: Sign freievielfalt.at

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