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Diet Change Not Climate Change: a political climate campaign - ProVeg at ECF Europe 2018


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(c) Nico Nettelmann, ProVeg,
Reducing greenhouse gas emissions in the livestock sector is one of the most effective ways we can achieve our climate targets and keep global warming below 2⁰C. Yet, thus far, such measures have barely been discussed by world leaders and policy makers. ProVeg works to put the climate impact of food choices related to animal agriculture and meat production onto the global climate agenda and national climate protection strategies. In this session we'll set out our approach and successes from COP23, how the discussion has changed over the last year and which strategies are working to push this issue forward, drawing out practical lessons for other campaigners.

Presented at ECF Europe 2018. Join the Campaigning Forum and find out more about its upcoming events here:

Published in: Government & Nonprofit
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Diet Change Not Climate Change: a political climate campaign - ProVeg at ECF Europe 2018

  1. 1. Diet Change Not Climate Change Experiences from a political climate campaign
  2. 2. Outline 1. Introduction 2. Methodology 3. Outcomes COP23 4. Implications for 2018
  3. 3. 1. Intro
  4. 4. Nico Nettelmann ● 2009 – 2014: B.Sc. Geography & Env. Mgmt. ● 2014 – 2015: Volunteer at an NGO in India ● 2016: Joined ProVeg ○ 2016 – 2017: Coordination of Worldwide Vegan Bake Sale Campaign ○ Since 2017: Climate Campaign Manager
  5. 5. ProVeg
  6. 6. Summary ● Important issue ● We only can fight climate change when addressing animal agriculture ● UNFCCC COP the place to be → Go to COP
  7. 7. 2. Methodology
  8. 8. Framework 1. Mapping ○ Landscape ○ Competitors ○ Target Groups 2. Listening ○ Conversations ○ Needs ○ Messaging 3. Analysis & Strategy ○ SWOT
  9. 9. 1. Mapping On average 200 Side Events in total per COP 1010
  10. 10. 2. Listening
  11. 11. 19* Gerber, P., H. Steinfeld, B. Henderson, et al. (2013): Tackling climate change through livestock: a global assessment of emissions and mitigation opportunities. FAO, Rome *Estimate based on: Buchner B.K., Oliver P., Wang X. et al (2017): Global landscape of Climate Finance 2017. Climate Policy Initiative. < 1% Reduction of farmed animal consumption ● 14.5% of all greenhouse gas emissions are caused by animal agriculture.* ● To fight climate change, governments, the private sector and civil society spend $382,000,000,000 worldwide every year.* That’s over one billion dollar every day. ● Yet less than 1%* is spent to reduce our consumption of animal products - making it a dramatically neglected area of climate change mitigation. Balancing out the climate budget
  12. 12. 2. Listening
  13. 13. Best Practices
  14. 14. 3. Analysis and Strategy ● Offer policy solutions ● Back up your messages with science ● Talk about policies, subsidies, taxes; Not about nanny state or forcing people, but into influencing production and consumption patterns ● Give positive examples - France, China - "the cool kids are doing it" ● Buys you more time for a "just transition" for your other climate-intensive sectors ● Developing countries: Not trying to change traditional pastoral societies and economies, but into stopping industrial-scale animal agriculture, and cutting meat consumption levels to sustainable levels - like in Asia or Africa, which are in fact good examples.
  15. 15. Summary ● Neglected issue ● Efforts are going to the wrong direction ● Science on our side → Raise voice and offer the right solutions
  16. 16. 3. Outcomes COP 23
  17. 17. Exhibition ● Hundreds of visitors, one of the most popular exhibits ● Extended to Week 2 owing to response
  18. 18. Petition Handover petition handed over to Flasbarth (State Secretary, Federal Ministry for the Environment) 66.340 signatures in total -> promotion startet 17.09.2017 through/with ProVeg countries (media & pr work),, video with Melanie, seeding, fairs/events (pr
  19. 19. Side Event
  20. 20. Side Event ● Full house ● ca. 130 people ● Israel delegation ● policymakers in audience Left to right: Dr. Marco Springmann (Oxford University) Cristina Tirado (UCLA) Dr. Helen Harwatt (Loma Linda University) Alon Shepon (Weizmann Institute) Jimmy Pierson (ProVeg UK) Ifat Zur (Green Course) Additional speaker: Yael Cohen Paran (Israeli MP, co- chair of the Green Movement party)
  21. 21. Time for a diet shift: Plant based diet for climate change mitigation N. Bennett: British politician and journalist who led the Green Party of England and Wales from September 2012 to September 2016
  22. 22. Media Coverage Official Interview by UN Department of Public Information
  23. 23. Media coverage
  24. 24. Media coverage Spain
  25. 25. Recognition of a momentum
  26. 26. Networks
  27. 27. Summary ● High demand for our topic ● Wide media coverage ● Perfect momentum → Continue in 2018
  28. 28. 4. 2018
  29. 29. Online activities
  30. 30. Networks
  31. 31. Partners
  32. 32. Awards
  33. 33. COP 24 Full day around food in a special civil society space !
  34. 34. Key learnings Think Globally Cool Kids Talk to each other Think big Offer High level Win hearts and minds! Be confident
  35. 35. CAN-Party at COP23
  36. 36. Opportunities ● Food and Climate Alliance ○ ● Partner at COP 24 ● Learn more about the campaign ○ Get in touch @niconettelmann Nico Nettelmann
  37. 37. Back up
  38. 38. Development of Animal Production over the last 50 Years Eastern Asia Europe Northern America South America South-Eastern Asia Africa Southern Asia Central America Western Asia Oceania Central Asia +956% +77% +135% +480% > +270 % In the Same Time, World Population a bit more than doubled from around 3,4 billion in 1965 to 7,4 billion in 2017 Date from FAOStat (2018):
  39. 39. > +270 % Development of Animal Production over the last 50 Years In the Same Time, World Population a bit more than doubled from around 3,4 billion in 1965 to 7,4 billion in 2017 70bn+ Animals (2016) Date from FAOStat (2018):
  40. 40. The size of each country depicts the total amount of meat consumed by its population per year. Sources and further information: FAOStat (2018) Global Animal Consumption
  41. 41. Policies There are a wide range of policies and strategies that have been proposed around the world, to encourage societal dietary change, aiming at reduced consumption of animal products. ● Smarter pricing models: anything that has a negative environmental externality should have the damage caused reflected in the final price. ● Governments do not subsidise tobacco or alcohol - they tax it. Processed meat is considered by the WHO as an equal health risk to tobacco and alcohol, but instead we subsidise factory farming ● Smarter agricultural subsidies for food production, that support sustainable products and processes. ● Investment in agricultural research to find sustainable protein solutions. ● Meat-free/more veggie options days in public institutions, which can be a boost to farmers while also giving people a fair choice. ● Gearing the regulatory framework of the food production sector to better embrace the innovative working on lab-grown meat or plant-based protein. ● Addressing the supply-side, by encouraging food companies to invest in plant-based or cellular technologies to create more sustainable protein products.
  42. 42. Media coverage Poland
  43. 43. ProVeg at other events & people met Influencing policy-makers