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Tell Barclays to stop promoting tax havens in 
Africa
The campaign 
- Highstreet name 
- Complex international issue
Strategy 
- Reputation of new CEO as cleaning up the 
business 
- Insider and outsider 
- Some international coordination
E-Actions 
- Email to CEO 
Antony Jenkins 
- 10,000+ emails 
sent 
- Secured meeting 
with top execs, 
flown in from 
acro...
- Twitter actions 
- Targetting @BarclaysOnline (UK customer 
support team) 
- 14 tweet variations from email 
- Over 300 ...
- Facebook action driven by email
• Email our on the day with a picture from our stunt 
• Asked people to tweet #BarclaysAGM to catch attention of delegates...
…Lots of meetings and discussions 
behind the scenes 
(partial) 
VICTORY! 
Barclays commit to stop promoting tax havens to...
Questions? 
@ClaireDonner 
claire.donner@actionaid.org
Barclays Behave
Barclays Behave
Barclays Behave
Barclays Behave
Barclays Behave
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Barclays Behave

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Claire Donner from Action Aid talked about their Barclays Behave campaign at the ECF Europe.
http://europe.ecampaigningforum.com

Published in: Government & Nonprofit
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Barclays Behave

  1. 1. Tell Barclays to stop promoting tax havens in Africa
  2. 2. The campaign - Highstreet name - Complex international issue
  3. 3. Strategy - Reputation of new CEO as cleaning up the business - Insider and outsider - Some international coordination
  4. 4. E-Actions - Email to CEO Antony Jenkins - 10,000+ emails sent - Secured meeting with top execs, flown in from across the globe
  5. 5. - Twitter actions - Targetting @BarclaysOnline (UK customer support team) - 14 tweet variations from email - Over 300 tweets
  6. 6. - Facebook action driven by email
  7. 7. • Email our on the day with a picture from our stunt • Asked people to tweet #BarclaysAGM to catch attention of delegates • No pre-written tweets, high quality and low volume were important
  8. 8. …Lots of meetings and discussions behind the scenes (partial) VICTORY! Barclays commit to stop promoting tax havens to clients in Africa (but they’re still providing them)
  9. 9. Questions? @ClaireDonner claire.donner@actionaid.org

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