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Agile project management for campaigners - Rachel Collinson at ECF Europe 2018

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(c) Rachel Collinson - @donor_whisperer, http://www.donorwhisperer.co.uk/
Agile – a project management approach designed to deal with the need to try things out, fail fast and cope with a constantly changing context. Developed for technology projects, it also has powerful lessons for other kinds of knowledge work. In this session we’ll demystify the jargon around agile project management, and look at how it can be applied to campaigning. Useful for anyone who has to work with techies using agile methodology, as well as anyone who’s ever had to try and answer the gazillion dollar question ‘How long is that going to take?’

This presentation is meant to accompany an immersive interactive session, so some of these slides may make no sense out of context. The presentation is a one hour taster of a full training day in Agile for campaigners. For more information about that, see http://www.donorwhisperer.co.uk/

Presented at ECF Europe 2018. Join the Campaigning Forum and find out more about its upcoming events here: http://fairsay.com/events

Published in: Government & Nonprofit
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Agile project management for campaigners - Rachel Collinson at ECF Europe 2018

  1. 1. W H I S P E R E R donor AGILE PROJECT MANAGEMENT FOR CAMPAIGNERS
  2. 2. W H I S P E R E R donor ABOUT ME Ran Rechord, a web agency working with nonprofits, for 13 years, now consulting Transitioned team to Agile in 2010 All about doggos right now
  3. 3. W H I S P E R E R donor BEFORE WE START: you are entering a new world…
  4. 4. YOU NOW ALL WORK FOR: “SAVE THE UNICORNS” The UK is planning legislation to deport all Unicorns to their origin planet of Mythica. You are working on a campaign to stop the bill, while raising awareness and attracting new donors.
  5. 5. W H I S P E R E R donor WHAT STRATEGIES MIGHT WE USE? (I don’t mean to disrupt the suspension of disbelief here, but we won’t actually be doing these, so they don’t need to be realistic.)
  6. 6. W H I S P E R E R donor BACK TO AGILE. WHY THIS METHOD? Some background
  7. 7. W H I S P E R E R donor TRADITIONAL PROJECT MANAGEMENT Roll it all out Plan it out Design how it looks Frantically implement and fix issues Deadline Actually finish (Maybe evaluate) Guess what you need
  8. 8. THE AGILE MANIFESTO (MY PARAPHRASE) • Produce things more quickly and see whether they work more quickly • Welcome changing requirements • Campaign materials and actions delivered frequently (weeks rather than months) • Close, daily cooperation between all team members • Projects are built around motivated individuals, who should be trusted • Face-to-face conversation is the best form of communication (co-location) • Sustainable work; able to maintain a constant pace • Continuous attention to excellence and good design • Simplicity—the art of maximizing the amount of work not done—is essential • Best work emerges from self-organizing teams • Regularly, the team reflects on how to become more effective, and adjusts accordingly
  9. 9. W H I S P E R E R donor DIVIDE AND CONQUER THE WORK …with user stories and epics
  10. 10. W H I S P E R E R donor USER STORY EXAMPLE As a _________ I can ___________________________ So that _________________________
  11. 11. W H I S P E R E R donor WHAT MAKES A GOOD USER STORY? I = Independent (not dependent on other stories) N = Negotiable (until started) V = Valuable (provably leading to your goal) E = Estimable (you can work out how long it will take) S = Small (plannable with a level of certainty) T = Testable (how do we know when it’s done?)
  12. 12. W H I S P E R E R donor WHAT NEXT FOR SAVE THE UNICORNS? Let’s write user stories that describe your tactics for the next month
  13. 13. W H I S P E R E R donor BUT HOW LONG WILL IT TAKE? Planning poker in action
  14. 14. W H I S P E R E R donor @donor_whisperer rachelcollinson@gmail.com

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