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The Mobile Avocado

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The Avocado approach to Mobile App Design.

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The Mobile Avocado

  1. 1. DALLAS iPHONEDEVELOPERS +ENTREPRENEURS
  2. 2. REDEFININGMOBILEDESIGN X
  3. 3. DESIGN DEFINITIONS
  4. 4. DESIGN IS HOW IT WORKS I
  5. 5. HOW IT WORKS IN MOBILE
  6. 6. INTERFACEEXPERIENCEVALUES
  7. 7. U/IU/XFUNCTIONS
  8. 8. INTERFACEEXPERIENCEVALUES
  9. 9. WHAT IT DOES
  10. 10. WHAT IT DOESPERIOD
  11. 11. MY APP
  12. 12. USER
  13. 13. USE
  14. 14. LESS SCOPEUSEMORE FOCUS
  15. 15. FEEL
  16. 16. SOFTFEEL
  17. 17. SOFTFEELHARD
  18. 18. FEEL
  19. 19. TOUCH
  20. 20. IDEAWORKSDELIGHTS
  21. 21. IDEAWORKSDELIGHTS
  22. 22. IN PRACTICE
  23. 23. 6B. ABOUT WIDE 5C. LANDSCAPE DISPLAY START6A. ABOUT TALL 1. SPLASH SCREENtapping meter anytime 5A. LANDSCAPE HOME SCREEN info button screen to tapping track info display lower area brings up controls 5B. LANDSCAPE CONTROLS DO ONE THING revelas About screen more view 7A. LANDSCAPE MORE2B. HOME DIMMED 2A. HOME SCREEN 3A. MORE DETAIL turning device sideways any time triggers LANDSCAPE METER after 7 seconds of inactivity, controls fade tapping album art reveals album songs away from MORE, 7B. LANDSCAPE ALBUM entire screen tapping slides UP to anywhere reveal more LESS slides brings information screen back controls back down to 2A HOME SCREEN ELEGANTLY 4D. PLAYLISTS 4A. ARTISTS 4B. ARTISTS > ALBUMS 4C. ALBUM > SONGS NOW PLAYING returns to HOME SCREEN returns to Home Screen selecting PLAYLISTS iPhone App Schematic brings up Playlist v 1.2 / May 28, 2010 selections design: Jason Franzen xcubeLABS.com
  24. 24. 6B. ABOUT WIDE 5C. LANDSCAPE DISPLAY STARTMY APP 6A. ABOUT TALL 1. SPLASH SCREEN info button screen to 5A. LANDSCAPE HOME SCREEN track info display 5B. LANDSCAPE CONTROLSIS A tapping meter anytime revelas About screen 2B. HOME DIMMED 2A. HOME SCREEN 3A. MORE DETAIL tapping lower area brings up controls 7A. LANDSCAPE MORE more viewBRANDED turning device sideways any time triggers LANDSCAPE METER after 7 seconds of inactivity, controls fade tapping album art reveals album songs away from MORE, 7B. LANDSCAPE ALBUM entire screen tapping slides UP toMUSIC anywhere reveal more LESS slides brings information screen back controls back down to 2A HOME SCREEN 4D. PLAYLISTS 4A. ARTISTS 4B. ARTISTS > ALBUMS 4C. ALBUM > SONGS NOW PLAYING returns to HOME SCREEN returns to Home ScreenPLAYER selecting PLAYLISTS brings up Playlist selections iPhone App Schematic v 1.2 / May 28, 2010 design: Jason Franzen xcubeLABS.com
  25. 25. OR FAIL.
  26. 26. MY APP IS A BIOMETRIC HEALTH TRACKERAND GOAL MONITOR FOR BOTH EXISTINGHEALTH INSURANCE CLIENTS AND POTENTIALCLIENTS, WHICH ALLOWS USERS TO SET UPTO 25 GOALS AND CONCURRENTLY TRACK UPTO 50 HEALTH METRICS USING OURCONVENIENT TRACKERS. IT ALSO INCLUDES ASOCIAL COMMUNITY DELIVERING FEEDS ANDCONNECTING USERS AND COACHES WHOMAY (OR MAY NOT) BE PART OF THEIRACTIVITY, GOAL AND TRACKER NETWORKS.THE APP ALLOWS USERS TO INVITE OTHERMEMBERS (AND NON-MEMBERS) TO JOINTHEM WHILE EARNING BADGES, ANDVIRTUAL AWARDS ON MULTIPLE LEVELS. THEAPP IS ALSO BACKWARD-COMPATIBLE WITHTHE PREVIOUS NON-USED VERSION 1.0
  27. 27. 6B. ABOUT WIDE 5C. LANDSCAPE DISPLAY START6A. ABOUT TALL 1. SPLASH SCREEN info button screen to 5A. LANDSCAPE HOME SCREEN track info display 5B. LANDSCAPE CONTROLS tapping lower area brings up controlstapping meter anytime revelas About screen more view 7A. LANDSCAPE MORE2B. HOME DIMMED 2A. HOME SCREEN 3A. MORE DETAIL turning device sideways any time triggers LANDSCAPE METER after 7 seconds of inactivity, controls fade tapping album art reveals album songs away from MORE, 7B. LANDSCAPE ALBUM entire screen tapping slides UP to anywhere reveal more LESS slides brings information screen back controls back down to 2A HOME SCREEN 4D. PLAYLISTS 4A. ARTISTS 4B. ARTISTS > ALBUMS 4C. ALBUM > SONGS NOW PLAYING returns to HOME SCREEN returns to Home Screen selecting PLAYLISTS iPhone App Schematic brings up Playlist v 1.2 / May 28, 2010 selections design: Jason Franzen xcubeLABS.com
  28. 28. MAKE ITWORKFLAWLESSLY
  29. 29. GIVE ITAUTHENTICPERSONALITY
  30. 30. RESULTS 10,000 500
  31. 31. 100,000$0 MARKETING
  32. 32. IDEAWORKSDELIGHTS
  33. 33. THANK YOU.

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