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Lean Startup: Pivot vs Persevere


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Lean Startup: Pivot vs Persevere

  1. 1. Lean Startup ZRHPivot vs Persevere18.02.2013 @twt_carlos
  2. 2. Agenda #1 New attendees #2 Overview of topic “the pivot vs. persevere” #3 Real cases focused on pivoting #4 Next Meetup #5 Help, share and learn!
  3. 3. #1New AttendeesShort presentation
  4. 4.  Name + nickname Yourself, company, role How are you involved with Lean Startup? What do you expect from this Meetup?
  5. 5. #2Overview of topicpivot vs persevere .
  6. 6. “The Lean Startup method teachesyou how to drive a startup -how tosteer, when to turn, and when topersevere- and grow a business withmaximum acceleration.”“There is absolutely no right answer .Like almost everything in a leanstartup, requires judgment.I t s a n a r t , n o t a s c i e n c e .” Eric Ries
  7. 7. A pivot is a structured course correction designed to test a new fundamental hypothesis about the product, business model and engine of growth.
  8. 8. What is pivoting for you?
  9. 9. Are we making progress? or Do we need a change?
  10. 10. A Pivot for each case Zoom-in Zoom-out Customer segmentA single feature The whole Good product, becomes the product becomes bad customerwhole product a single feature segment Customer need Platform Repositioning, or Change from an a completely new application to a product platform, or vice versa
  11. 11. Caution: more blind corners!Business architecture Value capture Engine of growthHigh margin, low volume Changes in the Picking how to or revenue model growth: viral,Low margin, high volume sticky and paid Channel Technology How the product New technology is delivered to improves the customers competitiveness
  12. 12. But, pivot or persevere? Feedback!!!
  13. 13. Measure how customers respondAn actionable metricis one that tiesspecific and repeatableactions to observedresults. Ash Maurya
  14. 14. Split testing
  15. 15. Split testing
  16. 16. Split testing
  17. 17. Split testing
  18. 18. Confirm the conversion improvements Measure Control Hypothesis #1 #2 AcquisitionAARRR Activation Retention Referral Revenue
  19. 19. #3Real casesPivoting
  20. 20. Bring Your Own ProblemsGathering problems Ordering Discussion
  21. 21. Lean Startup Machine Winner 2012
  22. 22. #4NextMeetup
  23. 23. #5Help, share and learn!
  24. 24. Thanks to our sponsor! The incubator for ICT and CleanTech startup companies in Zurich.
  25. 25. LinksExcerpted from "The Lean Startup" book 10 ways entrepeneurs pivot a Lean Startup test exampleshttp://www.abtests.comSplit testing Maurya Startup Metrics and Analitics