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The Toronto Symphony Orchestra's ambitious Digital First marketing strategy has resulted in Digital sales growing from 16% to 76% of the total, and played a role in 44 sold out performances in the 2015/16 season.
When Morag started consulting with the TSO in 2015, her challenge was to work hand-in-hand with Marketing leadership to develop targeted customer-centric practices on a small budget, while personally adapting to the not for profit, symphonic culture. (Who knew that viola jokes are a thing?)
This session will cover building trust with clients, making measurable improvements on a tight budget, and finding opportunities in day to day problem solving to nurture a self-sustaining, user-centered culture.