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To serif or not to serif

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Font selection is partly a matter of taste and preference, but these choices affect readability and legibility. It’s time to move past the serif for print and sans serif for online rule.

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To serif or not to serif

  1. 1. MICHAEL OPSTEEGHLIGHTNING TALK • 6 MAY 2013
  2. 2. http://visual.ly/so-you-need-typeface
  3. 3. http://www.flickr.com/photos/arenamontanus/8333815612/
  4. 4. AaBbCcDdEeFfGgHOld StyleParis 1600sAdobe Garamond ProAaBbCcDdEeFfGgTransitionalEngland 1700sBaskervilleAaBbCcDdEeFfGgModernItaly 1700sBodoni MTAaBbCcDdEeFfGSlab SerifUnited States 1800sRockwellAaBbCcDdEeFfGSans SerifSwitzerland 1900sHelvetica
  5. 5. ORDesignerPoor imitationHelveticaArial
  6. 6. ORclassyAnachronisticAdobe Caslon Pro (Small Caps)Garamond Narrow
  7. 7. ORPowerfulClunkyHypatia Sans Pro (Semibold)Rockwell (Bold)
  8. 8. ORPOPULAROverusedGotham (Medium, All Caps)Gill Sans
  9. 9. ORMODERNInstitutionalFutura (All Caps)Helvetica
  10. 10. ORElegantPainfulKunstler ScriptLover’s Quarrel
  11. 11. ORFunAbsurdJokermanComic Sans
  12. 12. You’re invitedHelveticaMain Street 1 mi.KunstlerScript
  13. 13. Are serif typefacesgood for print?TimesAnd, sans serif betterfor the screen?Calibri
  14. 14. http://www.digitaltrends.com/mobile/ipad-mini-vs-galaxy-note-8/
  15. 15. HeightWidthMyriad ProMinion Pro
  16. 16. – — ʻ ʼ ‚ “ ” „ † ‡ • … ‰ ‹ › ⁄! " # $ % & ( ) * + , - . / 0 1 2 3 4 5 67 8 9 : ; < = > ? @ A B C D E F G H I J K L M NO P Q R S T U V W X Y Z [ ] ^ _ ` a b c d e fg h i j k l m n o p q r s t u v w x y z { | } ~§ ¨ © ª « ¬ ® ¯ ° ± ´ µ ¶ ·¸ º » ¿ À Á Â Ã Ä Å Æ Ç È É Ê Ë Ñ Ö Ü áà â ä ã å ç é è ê ë í ì î ï ñ ó ò ô ö õ ú ù û üß ™ Ø æ ø ƒ Õ Œ œ ÷ÿ Ÿ fi fl Í Î Ï Ì Ó Ô Ò Ú Û Ù ı ˆ ˜ ˘ ˙ ˚ ˝ ˛ ˇFutura Medium429 GlyphsGlyphGlyphGlyphMyriad ProMinion ProGlyph GlyphGlyphGill SansPerpetua
  17. 17. Extra LightLightRegularSemiboldBoldBlackHypatia Sans Pro
  18. 18. AaBbCcDdEeFfGgHOld StyleParis 1600sAdobe Garamond ProAaBbCcDdEeFfGgTransitionalEngland 1700sBaskervilleAaBbCcDdEeFfGgModernItaly 1700sBodoni MTAaBbCcDdEeFfGSlab SerifUnited States 1800sRockwellAaBbCcDdEeFfGSans SerifSwitzerland 1900sHelvetica
  19. 19. This story shall the good man teach his son;And Crispin Crispian shall ne’er go by,From this day to the ending of the world,But we in it shall be remembered—We few, we happy few, we band of brothers;For he to-day that sheds his blood with meShall be my brother; be he ne’er so vile,This day shall gentle his condition;And gentlemen in England now-a-bedShall think themselves accurs’d they were not here,And hold their manhoods cheap whiles any speaksThat fought with us upon Saint Crispin’s day.Henry VRockwell RegularChaparral Pro Regular
  20. 20. Michael OPsteeghRosewoodoctechwriter@yahoo.comCorbel@StubbornlyWriteMarkerFelt

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