Bus infoengineers january_25_2013_engr185_final in class


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  • Note this alternate path to our Databases Web page, from the SEL Home Page
  • Back on our “Databases Best For” Web page, the “Market Research” category is where you’ll find databases that include market research reports (note that no more than two in each categroy are restricted to use by the Anderson School only). MarketResearch.com Academic provides genuine, full-text market research reports that cover products, services, and types of consumers—that is, people categorized by age, or by sex, or by specific interests. And I especially want to recommend one of our newest, and already most popular, databases, IBIS World industry market research, which covers 97% of all U.S. industry.
  • I also want to tell you about IBIS World industry reports.
  • How to drill down into an IBIS World report
  • Here I’m proceeding on the assumption that it’s correct to classify the product in the category of “household appliances.” MarketLine provides detailed analyses and overviews of both industries and companies, and its coverage is worldwide. “Browse by Industry” can be a quick and easy way to focus on the industry relevant to your research.
  • Here’s a sample Industry Profile title page. “Datamonitor” is the name of the international market research firm that produces these reports.
  • MarketLine also provides profiles of companies, both for the United States and for scores of countries around the world.
  • Features of a typical company report in MarketLine: reports on the biggest companies usually have a SWOT analysis. This is an analysis of a company’s S trenghts, W eaknesses, O pportunities, and T hreats. Understanding how these factors may impact a large company and its products or services can be applicable to a much smaller enterprise, as well. All company reports also identify competitors. SWOT analyses for competitor can suggest still more points to consider—or watch out for—in developing and marketing your product.
  • Business Source Complete is the major database source for finding articles in business magazines and journals. Start by using the Thesaurus to find subject terms used for indexing articles.
  • Here’s how to find the right subject indexing terms to use to find articles about the kitchen appliances industry.
  • MarketResearch.com Academic contains actual market research reports—publications that can cost multi-thousands of dollars apiece, and more, in the real world. You can browse by categories, or use the “Advanced Search” to look for specific words and phrases anywhere in the texts of the reports.
  • A sample of market research reports in MarketResearch.com Academic in the “Demographics” category.
  • For government regulations controlling the manufacturing of products—see the Code of Federal Regulations.
  • Recall and product safety news is published on a regularly updated basis.
  • Quite a few vacuum cleaners have needed to be recalled.
  • Back on the Rosenfeld Library Home page—the margin on the far left. Click on “Services,” then on “Consult a Librarian,” and see how to get further help from us, either in person or by phone, or via email. Also shown are Spring Quarter 2012 hours.
  • Bus infoengineers january_25_2013_engr185_final in class

    1. 1. STRATEGIES AND SOURCESFOR LOCATING BUSINESSINFORMATION Art of Engineering Endeavors/Engineering 185 January 25, 2013 Michael Oppenheim http://www.anderson.ucla.edu/x14389.xml
    2. 2. TODAY’S TALK: Developing an efficient business research strategy Sample Product Research Strategies  Using the interactive UCLA LibGuide Business Information for Engineers  Getting to the UCLA Rosenfeld Management Library online  Finding Industry Information  Finding Company Information  Finding Information about the Market(s) and Consumers  Finding Government Information  about consumers  about regulations and product safety Following up after today
    3. 3. Online “Handout” for Engineering 185:http://guides.library.ucla.edu/businessforengineers
    4. 4. Same Web page asManagement Library’s“Business DBs Best For(By Category),” which wasoriginally called “BusinessDatabases by Type”
    5. 5. UCLA or UC =entire UCLAcommunity may use inperson in any UCLAlibrary, or remotely byusing the UCLA VPN ortheBruin Online Proxy ServerAnderson =available only to currentholders of AndersonSchool Network accounts
    7. 7. DEFINING AND CLASSIFYING ANINDUSTRY Look up a product/service/industry to identify its 4-digit (SIC) or 6-digit (NAICS) code number; use it as an indexing “term” (or “tag”) in databases and directories North American Industry Cla – 1997 to current SIC Code – 1937 through 1987 and still in use
    8. 8. NAICS Code Look-Up:http://www.census.gov/eos/www/naics/index.html
    9. 9. NAICS Code Look-Up:http://www.census.gov/eos/www/naics/index.html
    10. 10. Use IBISWorld to find current, 30- to 50-page reports using NAICS and/or SIC industry code numbers
    11. 11. StandardIBISWorldReportComponents
    12. 12. MarketLine Advantage Reports special features:“SWOT” (companies) and “Five Forces” (industries) analyses
    13. 13. MarketLine Advantage Industry Reports Special Feature: “Five Forces Analysis”
    15. 15. Suggested starting point in MarketLine Advantage: Look up one of the “Major Companies” profiled in the IBISWorld report on household appliances Click here to open/download the complete report
    16. 16. Typical MarketLine Advantage Company Report Features
    17. 17. FINDING INFORMATION ABOUT THE PRODUCT’S MARKETWho’s making the product, or something like it? Who’s buying it, or likely to buy your similar product?“Market” and “Industry” are frequently interchangeable terms
    18. 18. Business Source Complete (aka “EBSCOHost”)“Thesaurus” = guide toofficial, consistently-usedsubject/concept indexingterms
    19. 19. Using the Subject Thesaurus in Business Source Complete
    20. 20. Business Source Complete Search ResultsLimits alreadyapplied to theresults:
    21. 21. Main Search Screen for Factiva Click on “Examples” for search tips and tricksOpen these up to take advantage of “Intelligent Indexing”
    22. 22. Factiva:Using “Intelligent Indexing” to “Pre-Filter” (or to post-filter) a Search It’s okay to leave this blank, if you like! Applying “Intelligent Indexing” filters
    23. 23. Factiva: Results ScreenThe “Discovery Pane” visually mines the contents of the results
    24. 24. Specialstrength!
    25. 25. MarketResearch.com Academic“Real-World” Market Research Reports
    26. 26. SimplyMap Quantify and AnalyzeU.S. Consumers and Their Buying Potential Two ways to use SimplyMap: 1.create your own account, to be able to save your work…or… 2.just log in anonymously (and take your work with you when you’re finished)
    27. 27. SimplyMap -Map, Chart, and Rank U.S. Demographic and Psychographic Data “Where are Americans most receptive to high tech products, ranked state by state?” Data source: ExperianSimmonsLOCAL For specialized, in-depth assistance, contact UCLA’s SimplyMap account rep and trainer, Steven Swartz: sswartz@geographicresearch.com (888) 845-5064 extension 64 http://www.geographicresearch.com/
    29. 29. U.S. Census Data via American FactFinder:The Foundation for Demographic Information About Americans
    30. 30. Use the ACS to Update DataBetween Decennial Census Counts
    32. 32. Electronic Code of Federal Regulations “Simple Search” by Keyword(s)
    33. 33. “Is My Type of Product Regulated by the CPSC?”Look Here in Addition to the Code of Federal Regulations http://www.cpsc.gov/businfo/reg.html Products Regulated by Other Government Agencies: http://www.cpsc.gov/federal.html One major example: Medical Devices, regulated by the FDA see http://www.fda.gov/medicaldevices/
    34. 34. U.S. Consumer Product Safety Commission
    35. 35. http://www.cpsc.gov/cpscpub/prerel/prerel.html
    36. 36. Products to Re-Invent?See “15 Current Technologies My Newborn Son Won’t Use”
    37. 37. Following-Up …. For Future Questions: Today’s business librarian: Michael Oppenheim ~ moppenhe@library.ucla.edu