Obstacles to Successful Marketing Operations

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Obstacles to MO success are generally the inverse of the success factors. Typical obstacles are unsupportive culture, lack of follow-through, penalties for risk-taking, and infrequent delegation

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Obstacles to Successful Marketing Operations

  1. 1. Obstacles to the Success of Marketing Operations Marketing Operations Marketing Operations Success Factors Obstacles Clarity & Consistency Unsupportive Culture Supportive Culture Executive Buy-in Lack of Follow-Through Performance Measurement Risk-Taking PenaltiesProcess Refinement & Automation Infrequent DelegationJourney to Marketing Operations Maturity Benchmarking Study www.MOpartners.com/resources www.MOpartners.com/blog Obstacles to MO success are generally the inverse of the success factors.  Typical obstacles are unsupportive culture, lack of follow‐through, penalties  for risk‐taking, and infrequent delegation

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