Mots preso gk_102214
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Conference Chairman's Opening Remarks at Marketing Operations & Technology Summit, October 22-24, 2014
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Mots preso gk_102214
- 1. A Vision of the Future of Marketing and A Roadmap to Get There October 22-24, 2014
- 2. Big Investment, Heightened Accountability Dynamic Competitive Market Need to Raise Strategic Game What’s Driving the Need for MO? Cross-functional Alignment Critical Under Media/ Regulatory Scrutiny M & A Integration Challenges EXTERNAL DRIVERS VALUE DRIVERS MOBILIZATION DRIVERS
- 3. Solving Perpetual Challenges CUSTOMER PROFITABILITY BUSINESS INTELLIGENCE RETURN ON MARKETING STRATEGY EXECUTION MARKETING SCALABILITY BUYING PROCESS ACCELERATIONPipeline Accountability Knowledge & Process Flexibility & Discipline Goals Alignment Predictive Persuasion Attribution of Contribution Keep Customers Drive Company MARKETING OPERATIONS SOLUTIONS PERPETUAL CHALLENGES
- 4. The Journey to Maturity Sustained Marketing Effectiveness What’s Possible? Provable Repeatability EndurabilityConsistency Workflow Measurability Efficiency Where We’re Heading Where We’re At Alignment AccountabilityAgility Predictable Impactful
- 5. Chief Marketing Officer Analytics MO Leader / Chief of Staff Performance Management Actionable Insight Revenue & Growth Marketing Transformation Marketing Technology Budget/PlanCampaigns/Leads Sales Alignment Governance Shared ServiceChannel Ops Benchmarking VoC Process Change Capabilities IT Alignment Data Metrics & KPIs Knowledge Web Ops CoEInnovation Adoption Organizing for the Future Other Direct Reports (PM, MC, PR, SM, EM, CM) ? ? ? ? ?
- 6. How to Stay in Touch Phone/Text: 408-421-2421 (m) E-mail: gary.katz@renesas.com/gary.katz@mopartners.com Follow me on Twitter: @garymkatz Connect with me on LinkedIn: www.linkedin.com/in/garykatz/ Friend me on Facebook: www.facebook.com/garymkatz Read www.mopartners.com/blog Join Marketing Operations Partners and Marketing Operations Future Forum LinkedIn Groups