A Collaboration Tool for
Marketing Accountability
Interaction Bridges
Center your business on customers as the key to grow...
Collaboration is About Adding Value
Common vision
Smooth handoffs Clear
communication
© 2012 Marketing Operations Partners...
Bridges for Marketing Collaboration
Project Managers
Sales Reps
Service
Reps
Executives
Any Employee
© 2012 Marketing Oper...
Bridges for Marketing Collaboration
Project Managers
Sales Reps
Service
Reps
Executives
Any Employee
Perspectives
Goals
In...
Bridges for Marketing Collaboration
Project Managers
Sales Reps
Service
Reps
Executives
Any Employee
Perspectives
Values
G...
Everyone is a Chameleon
TRUE
SELF
Source: Dr. Linda V. Berens
© 2012 Marketing Operations Partners, Inc. All Rights Reserv...
Everyone is a Chameleon
TRUE
SELF
Adapt & Grow
DEVELOPED
SELF
Source: Dr. Linda V. Berens
© 2012 Marketing Operations Part...
CONTEXTUAL
SELF
Momentary
Behavior
TRUE
SELF
Adapt & Grow
DEVELOPED
SELF
Source: Dr. Linda V. Berens
Everyone is Chameleon...
3 Keys to Bridging Interaction Gaps
Where we focus our attention when interacting
Our pace and energyWays we influence oth...
Combinations of the True Self
Where we focus our attention when interacting:
Our pace and energy:
Ways we influence others...
Combinations of the True Self
Where we focus our attention when interacting:
Our pace and energy:
Ways we influence others...
Combinations of the True Self
Where we focus our attention when interacting:
Our pace and energy:
Ways we influence others...
Bridge to Anyone On-the-Fly
Directing
Communicator
Informing
Communicator
Source: The Interaction Styles Model is the prop...
Bridge to Anyone On-the-Fly
Responding Role
Initiating Role
Directing
Communicator
Informing
Communicator
Source: Dr. Lind...
Bridge to Anyone On-the-Fly
Responding Role
Initiating Role
Directing
Communicator
Informing
Communicator
Fastest Results
...
Bridging the Interaction Styles
Anticipate
Responding Role
Initiating Role
Directing
Communicator
Informing
Communicator
•...
Bridging the Interaction Styles
Responding Role
Initiating Role
Directing
Communicator
Informing
Communicator
Anticipate
C...
Bridging the Interaction Styles
Anticipate
Responding Role
Initiating Role
Directing
Communicator
Informing
Communicator
C...
Bridging the Interaction Styles
Responding Role
Initiating Role
Directing
Communicator
• Keep the group on track
• Deliber...
We guide marketing organizations to become a value center
We are front-runners in Marketing Operations
to create a consult...
© 2016 Marketing Operations Partners. All Rights
Organization-wide efficiency and effectiveness raise
Marketing performanc...
tel +1 408 243 7881
• Twitter.com/MOpartners
Twitter.com/MktgFuture
• Slideshare.net/MOpartnersCEO
• LinkedIn Groups:
Mark...
Upcoming SlideShare
Loading in …5
×

Interaction Bridges: Collaboration Tool for Marketing Accountability

1,562 views

Published on

Build interaction bridges to overcome commitment gaps, by sensing your collaborator's interaction style clues and leveraging the style components you have in common.

Published in: Business
  • Be the first to comment

Interaction Bridges: Collaboration Tool for Marketing Accountability

  1. 1. A Collaboration Tool for Marketing Accountability Interaction Bridges Center your business on customers as the key to growth: accountability, alignment & agility
  2. 2. Collaboration is About Adding Value Common vision Smooth handoffs Clear communication © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  3. 3. Bridges for Marketing Collaboration Project Managers Sales Reps Service Reps Executives Any Employee © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  4. 4. Bridges for Marketing Collaboration Project Managers Sales Reps Service Reps Executives Any Employee Perspectives Goals Incentives © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  5. 5. Bridges for Marketing Collaboration Project Managers Sales Reps Service Reps Executives Any Employee Perspectives Values Goals Incentives Styles © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  6. 6. Everyone is a Chameleon TRUE SELF Source: Dr. Linda V. Berens © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  7. 7. Everyone is a Chameleon TRUE SELF Adapt & Grow DEVELOPED SELF Source: Dr. Linda V. Berens © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  8. 8. CONTEXTUAL SELF Momentary Behavior TRUE SELF Adapt & Grow DEVELOPED SELF Source: Dr. Linda V. Berens Everyone is Chameleon © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  9. 9. 3 Keys to Bridging Interaction Gaps Where we focus our attention when interacting Our pace and energyWays we influence others Source: Dr. Linda V. Berens © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  10. 10. Combinations of the True Self Where we focus our attention when interacting: Our pace and energy: Ways we influence others: Directing Communicator Informing Communicator Source: Dr. Linda V. Berens © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  11. 11. Combinations of the True Self Where we focus our attention when interacting: Our pace and energy: Ways we influence others: Directing Communicator Informing Communicator initiating role responding role Source: Dr. Linda V. Berens © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  12. 12. Combinations of the True Self Where we focus our attention when interacting: Our pace and energy: Ways we influence others: Directing Communicator Informing Communicator Initiating Role Responding Role ProgressOutcome Fastest Results | Best Results Fastest Start | Best Route Source: Dr. Linda V. Berens© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  13. 13. Bridge to Anyone On-the-Fly Directing Communicator Informing Communicator Source: The Interaction Styles Model is the property of Dr. Linda V. Berens and cannot be used, duplicated or disclosed without the express permission of Telos Publications. © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  14. 14. Bridge to Anyone On-the-Fly Responding Role Initiating Role Directing Communicator Informing Communicator Source: Dr. Linda V. Berens © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  15. 15. Bridge to Anyone On-the-Fly Responding Role Initiating Role Directing Communicator Informing Communicator Fastest Results Best Results Fastest Start Best Route Source: Dr. Linda V. Berens © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  16. 16. Bridging the Interaction Styles Anticipate Responding Role Initiating Role Directing Communicator Informing Communicator • Keep the group on track • Deliberate decisions • Define the process focus Source: Dr. Linda V. Berens © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  17. 17. Bridging the Interaction Styles Responding Role Initiating Role Directing Communicator Informing Communicator Anticipate Completion • Keep the group on track • Deliberate decisions • Define the process focus • Lead the group to the goal • Quick decisions • Results focus Source: Dr. Linda V. Berens © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  18. 18. Bridging the Interaction Styles Anticipate Responding Role Initiating Role Directing Communicator Informing Communicator Completion Integrate • Keep the group on track • Deliberate decisions • Define the process focus • Lead the group to the goal • Quick decisions • Results focus • Support the group’s process • Consultative decisions • Understand the process focus Source: Dr. Linda V. Berens © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  19. 19. Bridging the Interaction Styles Responding Role Initiating Role Directing Communicator • Keep the group on track • Deliberate decisions • Define the process focus • Lead the group to the goal • Quick decisions • Results focus • Support the group’s process • Consultative decisions • Understand the process focus Involvement • Facilitate the group’s process • Enthusiastic decisions • Interaction focus Informing Communicator Anticipate Completion Integrate Interaction Bridges is a trademark of ClearAction LLC© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  20. 20. We guide marketing organizations to become a value center We are front-runners in Marketing Operations to create a consultancy dedicated to Marketing Operations to publish an article on MO to create a college course on MO to teach a professional symposium on MO to conduct a benchmarking study of MO practices © 2016 Marketing Operations Partners. All Rights 1st 1st 1st 1st 1st Companies we’ve influenced: (partial list)
  21. 21. © 2016 Marketing Operations Partners. All Rights Organization-wide efficiency and effectiveness raise Marketing performance, agility and ROI Ask us about our model for Marketing Maturity Strategy: holistic vision, fact-based decision-making Guidance: competency development, governance Process: workflow, lean/six-sigma, supply chain Metrics: profitability, predictive analytics, alignment Technology: enterprise marketing / portfolio mgt Ecosystem: collaboration with key stakeholders Infrastructure: back-end integration of processes, metrics, technology Request your marketing maturity assessment and roadmap ChangeMyMO@MOpartners.com
  22. 22. tel +1 408 243 7881 • Twitter.com/MOpartners Twitter.com/MktgFuture • Slideshare.net/MOpartnersCEO • LinkedIn Groups: Marketing Operations Partners Marketing Operations Future • Youtube.com/c/marketingfutureforum MarketingFutureForum.com Join@MarketingFutureForum.com MarketingFutureForum.com ChangeMyMO@MOpartners.com Center your business on customers as the key to growth: accountability, alignment & agility

×