Marketing Efficiency Assessment

Jump-Start Your Organization’s Awareness
of Marketing Efficiency Priorities
1

ClearAction Continuum
2© Copyright ClearAction Continuum. All rights reserved.
Depending on Your Role & Answers, the Survey Will Take
20 to 40 Minutes:

You Get an 88-Page Report:
Table of Contents

How it Works:
1) Invite an unlimited number of participants from your company
• Your survey is customized with your brands, regions & business units
• The online questionnaire takes 20-40 minutes to complete, depending on your role
• The survey is available in English, German, Dutch, Russia
• The survey covers: marketing roles, decision-making, brand use, marketing processes, and
demographics
• Your logo identifies the online survey and the cover of the hard-copy book
2) The pretested questions represent a decade of improving Marketing Operations for some of the
best brands in the world
3) Your inputs are secure and confidential; used only by Marketing Operations Partners directly
with you
4) You get 5 copies of the bound report and a soft-copy (low-rez PDF file)
• Your report contains about 30 graphs and recommendations in 88 pages, in English
• Table of contents includes: transparency, maturity, priority, improvement, alignment,
conclusions
5) Marketing Operations Partners walks you through your results
• Walk-through includes in-depth insights and recommendations about your company’s place
in your journey to marketing operations maturity

A Sneak Peak to Your Marketing Assessment Report:

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© Copyright ClearAction Continuum. All rights reserved.

We center your business on customers
40
ClearAction Advisory is different:
 Alignment internally & externally
 Empower all levels & functions
 Tie into existing rituals, strengths
 Seasoned CX practitioners
= Advisory team
See ClearAction.com/advisory
© 2018 ClearAction Continuum. All rights reserved.
DNA Master Plan™
(fast-track foundational mojo for CX leadership)
DNA Activation™
(all-hands-on-deck for CX)
Market Responsiveness Index™
(3 factors: 32% profit advantage)
DNA Transformation™
(cross-functional systematic CX)
Customer/Partner Engagement Optimization
(external & internal UX)
Human-Centered Design
(products, services, processes external & internal)
VoC Actionability
(external & internal UX)
Actionable Intelligence
(journeys, personas, lifetime value, metrics)

4141© 2018 ClearAction Continuum. All rights reserved.
ClearAction clients’ experiences
Because each of the ClearAction
team members managed CX in B2B
for a number of years, they provided
personal examples and practical
tools that could be implemented right
away. It was incredibly beneficial for
us to work with them for several
occasions. They elevated our
collective knowledge and helped us
achieve a higher level of CX maturity.
– A. Chu, Dir Customer Experience
ClearAction is an expert in business
operations, and has been an
invaluable resource for us to learn
best-practices in many areas. They
taught us things that would not
readily cross our minds, but after they
explain, it makes total sense, and this
increased our efficiency and
accuracy in many areas. I highly
recommend ClearAction.
– K. Van Diepen, Dir Marketing Communications
ClearAction has been at the forefront
of helping companies like ours
reduce chaos, maximize resources
and achieve impactful results.
They’ve provided mission-critical
guidance to begin the process of
building a strong marketing
operations function that supports our
company’s growth, scale and
continuous improvement objectives.
– K. Chalmers, Dir Marketing Operations

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We center your
business on customers
© 2018 ClearAction Continuum. All rights reserved.
ClearAction.com
ClearAction
company/201333
+ClearActionCXO
CustomerExperienceOptimization
Let’s keep in touch!

Marketing Efficiency Assessment

Marketing Efficiency Assessment

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