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Creative City Guides

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Presentation to members of the international project Creapolis. In this project museums and organisations of the creative sector cooperate. This presentation proposes the idea of creating multi media guides to give visitors a special experience behind the scenes of the city.
By developing city walks with creatives we expect to give the audience an exclusive insight in our cities, combining historical knowledge with modern developments on the spots where things happened. We also expect to learn more about (digital) storytelling.

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Creative City Guides

  1. 1. Creative City Guides How museums can give insights in the creative city
  2. 2. Give visitors a special experience Behind the scenes History where it happened Exclusive experience Develop city walks with creatives Co-creation Participation Explore the creative City
  3. 3. Museum App, Amsterdam DNA tours Flinck #Golden Age izi.TRAVEL Amsterdam DNA tours Ontdek Amsterdam Oost (Discover the east of Amsterdam), iProvo Publieke werken (Public works) Wraak van Vondel (Vondels revenge) Queering the collection Goodby Anneke WE HAVE AMPLE EXPERIENCE
  4. 4. WHAT DO YOU NEED, TO MAKE APPS WORK?
  5. 5. TECHNOLOGY
  6. 6. DISTRIBUTION
  7. 7. CONTENT
  8. 8. WHY IZI.TRAVEL?
  9. 9. EASY TO USE, FREE AND OPEN PLATFORM
  10. 10. KNOWLEDGE SHARING AND GREAT SUPPORT
  11. 11. APPS ON ALL PLATFORMS, INTERNATIONAL PRECENSE AND PROMOTION
  12. 12. Everything is focused on the audience A clear theme from the beginning to the end A universal structure CITY GUIDES AS EXITING STORIES
  13. 13. Start stop Stop 2 Stop 3 Final stop Stop n Title, imageBeginning Middle Ending Transition Seduce, convince: - appealing picture (emotional) - catchy title - universal theme Introduction story and characters introduction narrator Practical information: - length tour, starting point - app usage Overall story via the stops: - conflicts, - surprising twists, - cliffhangers Means per stop: - personal tone narrator - emotions (including humor) - sounds (music, soundscapes, quotes) - photos, video (limited) - questions, game elements Unraveling story Relevance to public Parting Incentive to want to go to the next stop Practical issues Limited time between stops Storytelling using Audio tours
  14. 14. Experiment with designing tours storytelling, gamification, participation and co-creation Share experiences to improve our tour making skills knowledge base, workshops, toolkit Experiment with the distribution / use of tours city marketing, website, events, festivals DEVELOPING CREATIVE CITY GUIDES

Presentation to members of the international project Creapolis. In this project museums and organisations of the creative sector cooperate. This presentation proposes the idea of creating multi media guides to give visitors a special experience behind the scenes of the city. By developing city walks with creatives we expect to give the audience an exclusive insight in our cities, combining historical knowledge with modern developments on the spots where things happened. We also expect to learn more about (digital) storytelling.

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