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AMSTERDAM DNA     A 45 minute introduction for(inter)national tourists to the story of             Amsterdam
The Amsterdam Museum: housed in a    former Municipal Orphenage
Museum opened in 1975
An open museum: the Militia         Gallery
Outside
Inside
Rembrandt van Rijn: The Syndics on loan in the         Rijksmuseum since 1885
1971-1973: development ofinnovate information system
New permanent exhibition of  modern period in 2000                • Biographical                  approach                ...
New permanent exhibition 2000: Middle Ages
Amsterdam DNA• Target group: tourists (Dutch and  foreigners )  – 10 languages• Introduction of Amsterdam in 45 minutes  –...
Targetgroup: Tourists
Story of Amsterdam in 7 Periods• 1000-1500: CITY ON PILES• 1550-1600: REVOLT AGAINST KING AND  CHURCH• 1600-1700: CENTRE O...
Amsterdam DNA
4 Values of DNA– Spirit of enterprise– Freedom of thought– Civic virtue– Creativity
Entry to the city
WWW
For a wide range of people
Video
Infographics
Things to do
Different viewpoints
Pepper ghost
Additional information
The real thing
Conclusions
First reactions• The guestbooks are full off compliments• There lots off people who walk interested  trough the exhibitions
Improvements•   Improved introduction•   Interactive game•   Sound•   Facilities for groups•   Alternative for booklet (au...
Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam
Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam
Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam
Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam
Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam
Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam
Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam
Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam
Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam
Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam
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Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 1 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 2 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 3 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 4 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 5 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 6 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 7 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 8 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 9 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 10 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 11 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 12 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 13 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 14 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 15 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 16 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 17 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 18 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 19 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 20 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 21 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 22 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 23 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 24 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 25 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 26 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 27 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 28 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 29 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 30

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Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 32 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 33 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 34 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 35 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 36 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 37 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 38 Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam Slide 39
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Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam

"Amsterdam DNA, a new 45 minute introduction for (inter)national tourists to the story of Amsterdam", Digital Urban History, Telling city’s history in the age of the ICT revolution (Renée Kistemaker and Marijke Oosterbroek, Turin, May 29, 2012).

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Amsterdam DNA, a new 45 minute introduction to the story of Amsterdam

  1. 1. AMSTERDAM DNA A 45 minute introduction for(inter)national tourists to the story of Amsterdam
  2. 2. The Amsterdam Museum: housed in a former Municipal Orphenage
  3. 3. Museum opened in 1975
  4. 4. An open museum: the Militia Gallery
  5. 5. Outside
  6. 6. Inside
  7. 7. Rembrandt van Rijn: The Syndics on loan in the Rijksmuseum since 1885
  8. 8. 1971-1973: development ofinnovate information system
  9. 9. New permanent exhibition of modern period in 2000 • Biographical approach • Multimedia • Contemporary collecting • Visitor participation
  10. 10. New permanent exhibition 2000: Middle Ages
  11. 11. Amsterdam DNA• Target group: tourists (Dutch and foreigners ) – 10 languages• Introduction of Amsterdam in 45 minutes – Entry to the city• Entertaining and interesting for a wide range of people• Multiplatform
  12. 12. Targetgroup: Tourists
  13. 13. Story of Amsterdam in 7 Periods• 1000-1500: CITY ON PILES• 1550-1600: REVOLT AGAINST KING AND CHURCH• 1600-1700: CENTRE OF THE WORLD• 1795-1815: LIBERTY, EQUALITY, FRATERNITY• 1870-1914: TOWARDS A MODERN CITY• 1940-1945: SECOND WORLD WAR• 1945- : CAPITAL OF FREEDOM
  14. 14. Amsterdam DNA
  15. 15. 4 Values of DNA– Spirit of enterprise– Freedom of thought– Civic virtue– Creativity
  16. 16. Entry to the city
  17. 17. WWW
  18. 18. For a wide range of people
  19. 19. Video
  20. 20. Infographics
  21. 21. Things to do
  22. 22. Different viewpoints
  23. 23. Pepper ghost
  24. 24. Additional information
  25. 25. The real thing
  26. 26. Conclusions
  27. 27. First reactions• The guestbooks are full off compliments• There lots off people who walk interested trough the exhibitions
  28. 28. Improvements• Improved introduction• Interactive game• Sound• Facilities for groups• Alternative for booklet (audio tour)• DNA tours for the android• More information about cultural attractions on the web

"Amsterdam DNA, a new 45 minute introduction for (inter)national tourists to the story of Amsterdam", Digital Urban History, Telling city’s history in the age of the ICT revolution (Renée Kistemaker and Marijke Oosterbroek, Turin, May 29, 2012).

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