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Amsterdam DNA,a major step in the renewal of  the Amsterdam Museum                         Marijke Oosterbroek
Introduction
Amsterdam MuseumAmsterdam Historical Museum
Mission"The Amsterdam Museum brings the             history of the city to life,for      a widest possible and maximum div...
Primary target groups • tourists from the Netherlands and   abroad, • all residents of the Amsterdam   region, and people ...
Collection                               nl                         e um.                   am mus            msterd      ...
Permanentexhibitions
Temporaryexhibitions
Education
Events
World Wide Web
Target groups: tourists   and first visitors
Story of Amsterdam     in 7 Periods• 1000 -1500: city on piles• 1550 -1600: revolt against king and              church• 1...
4 Values– Spirit of enterprise– Freedom of thought– Civic virtue– Creativity
10 languages
Booklet
Q&R code
Q&R code reader
Interaction
Personal advise
City walks in app
City walks in booklet
Pictures on Flickr
Information on    internet
Presentation methods
Videohttp://www.amsterdammuseum.nl/dna/amsterdam-dna
Info graphics
Action
Special viewpoints
Pepper ghost,  smelling
Background videos
The real thing
Improvements•   Improved entrance•   Interactive screens•   Photo shoot•   Sound (soundscapes)•   Facilities for groups•  ...
But…
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Amsterdam DNA, a major step in the renewal of the Amsterdam Museum

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"Amsterdam DNA, a major step in the renewal of the Amsterdam Museum", Occasion: Lisbon Workshop of project "A Tripartite Cooperation to Developing City Museology", (Marijke Oosterbroek, Lisbon, July 10, 2012).

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Amsterdam DNA, a major step in the renewal of the Amsterdam Museum

  1. 1. Amsterdam DNA,a major step in the renewal of the Amsterdam Museum Marijke Oosterbroek
  2. 2. Introduction
  3. 3. Amsterdam MuseumAmsterdam Historical Museum
  4. 4. Mission"The Amsterdam Museum brings the history of the city to life,for a widest possible and maximum diverse audience.The Amsterdam Museum challenges residents and visitors,to deepen their relationship with the city."
  5. 5. Primary target groups • tourists from the Netherlands and abroad, • all residents of the Amsterdam region, and people who feel region connected to Amsterdam, • all people undergoing education related to Amsterdam.
  6. 6. Collection nl e um. am mus msterd ctie.acolle
  7. 7. Permanentexhibitions
  8. 8. Temporaryexhibitions
  9. 9. Education
  10. 10. Events
  11. 11. World Wide Web
  12. 12. Target groups: tourists and first visitors
  13. 13. Story of Amsterdam in 7 Periods• 1000 -1500: city on piles• 1550 -1600: revolt against king and church• 1600 -1700: centre of the world• 1795 -1815: liberty, equality, fraternity• 1870 -1914: towards a modern city• 1940 -1945: second world war• 1945 - : capital of freedom
  14. 14. 4 Values– Spirit of enterprise– Freedom of thought– Civic virtue– Creativity
  15. 15. 10 languages
  16. 16. Booklet
  17. 17. Q&R code
  18. 18. Q&R code reader
  19. 19. Interaction
  20. 20. Personal advise
  21. 21. City walks in app
  22. 22. City walks in booklet
  23. 23. Pictures on Flickr
  24. 24. Information on internet
  25. 25. Presentation methods
  26. 26. Videohttp://www.amsterdammuseum.nl/dna/amsterdam-dna
  27. 27. Info graphics
  28. 28. Action
  29. 29. Special viewpoints
  30. 30. Pepper ghost, smelling
  31. 31. Background videos
  32. 32. The real thing
  33. 33. Improvements• Improved entrance• Interactive screens• Photo shoot• Sound (soundscapes)• Facilities for groups• Alternative for booklet (audiotour)• More information the web• Alternative for the smarphone app
  34. 34. But…

"Amsterdam DNA, a major step in the renewal of the Amsterdam Museum", Occasion: Lisbon Workshop of project "A Tripartite Cooperation to Developing City Museology", (Marijke Oosterbroek, Lisbon, July 10, 2012).

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