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Mippin Overview


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The fast, free and easy way to get the best of the web on your phone.

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Mippin Overview

  1. 1. Confidential Refresh Mobile Product & Company overview prepared for:
  2. 2. Mippin <ul><li>Mippin is a next generation mobile portal which makes it fast and easy for users to find , discover , and share web content </li></ul>Confidential Refresh Mobile Mippin’s unique publishing platform and features drive deep user engagement and loyalty
  3. 3. Agenda <ul><li>Market Opportunity </li></ul><ul><li>Product Solution </li></ul><ul><li>Technology </li></ul>Confidential Refresh Mobile
  4. 4. Mobile web: The next wave <ul><li>Mobile is a huge market opportunity </li></ul>Confidential Refresh Mobile Mobile Subscriptions per Internet user: > 4 times greater <ul><li>Mobile Media audience is growing fast </li></ul>8m 33m UK USA Mobile Internet browser users for news/info (m:Metrics Apr08) <ul><li>Mobile advertising is early stage but mobile is definitely on the agenda now </li></ul><ul><li>Large scale brands have taken it seriously and are ready to reap rewards </li></ul><ul><li>Nearly a quarter of all traffic is headed to content portals or search engines (Opera) </li></ul><ul><li>Full web surfing accounts for 77% of all traffic (Opera) </li></ul><ul><li>3G Penetration at 15%; Inflection point at 20% (Mary Meeker) </li></ul><ul><li>The most well developed mobile advertising markets worldwide are UK, US, India and South Africa (AdMob) </li></ul>750m 3200m Mobile Subs Internet Users
  5. 5. Solving the end user problem Confidential Refresh Mobile End user problem Consumers <ul><li>Hard to get their favourite web content on mobile </li></ul><ul><li>Difficult to find new interesting content </li></ul>Mippin solution <ul><li>Web content perfectly rendered for mobile, quickly and consistently </li></ul><ul><li>Multiple ways to discover, personalise and share new content </li></ul><ul><li>Existing options provide a poor user experience </li></ul><ul><li>Network operator portals limited </li></ul><ul><li>PC web sites slow to load on mobile </li></ul><ul><li>Sites transcoded for mobile difficult to navigate </li></ul><ul><li>Difficult to find mobile optimised content </li></ul><ul><li>Don’t want to pay for content </li></ul><ul><ul><li>Mippin </li></ul></ul><ul><ul><li>Fast, elegant & consistent format </li></ul></ul><ul><ul><li>42,000 of the best content web sites & growing </li></ul></ul><ul><ul><li>Easy to discover & share interesting new content </li></ul></ul><ul><ul><li>Automatically personalised for user </li></ul></ul><ul><ul><li>Widgets for fast access to personalised info </li></ul></ul><ul><ul><li>Free service </li></ul></ul>
  6. 6. Solving the publisher problem Confidential Refresh Mobile Publisher problem Content Owners Mippin solution <ul><li>Want to extend reach and distribution to mobile </li></ul><ul><li>But see it as complex, expensive and difficult to monetise </li></ul><ul><li>Makes it simple to create mobile solution, using existing RSS content </li></ul><ul><li>Can easily customise, brand and insert advertising </li></ul><ul><ul><li>Want to reach users wherever they are </li></ul></ul><ul><ul><li>See mobile as new and unproven </li></ul></ul><ul><ul><li>Know it’s complex & don’t have expertise </li></ul></ul><ul><ul><li>Want to experiment cheaply and easily </li></ul></ul><ul><ul><li>Want to control their content and brand </li></ul></ul><ul><ul><li>Mippin Mobilizer </li></ul></ul><ul><ul><li>Enables re-use of existing RSS syndication </li></ul></ul><ul><ul><li>Simple to do with free web based tool </li></ul></ul><ul><ul><li>Site can be customised with owner’s brand </li></ul></ul><ul><ul><li>Bespoke URL & widget created for promotion </li></ul></ul><ul><ul><li>Content can be monetised with contextual advertising </li></ul></ul>
  7. 7. <ul><li>Market Opportunity </li></ul><ul><li>Product Solution </li></ul><ul><li>Technology </li></ul>Confidential Refresh Mobile
  8. 8. Mippin delivers a great experience on any browser on any phone Confidential Refresh Mobile Mippin is a next generation mobile portal which makes it fast and easy for users to find , discover , and share web content
  9. 9. Confidential Refresh Mobile Over 25 million stories from 42,000 sites and growing fast Mippin brings together the broadest range of web content
  10. 10. … .and delivers it fast and in the perfect format for your phone
  11. 11. Mippin makes it easy to quickly find what you want…
  12. 12. ..and discover new interesting things
  13. 13. and see what others are reading You can easily share your favourites with friends… Add story..
  14. 14. You can see what’s happening in the Mippin community.. and find others who share your interests
  15. 15. Mippin remembers what you like : and recommends interesting new things
  16. 16. And it’s easy to personalise Mippin with your choice of widgets
  17. 17. Mippin Key Benefits Confidential Refresh Mobile Fast Easy Comprehensive Smart <ul><li>Mippin average page size is 24K; makes for swift loading time </li></ul><ul><li>Many times faster than accessing the web page directly </li></ul><ul><li>Content is delivered in the same consistent format to the highest quality the device and browser can support </li></ul><ul><li>From branded sites in the fat head, to the most niche content in the long tail </li></ul><ul><li>Enables user to find what they want with search or browse </li></ul><ul><li>Automatically remembers what you like – Smart favourites </li></ul><ul><li>Shows what others are reading ad makes recommendations </li></ul><ul><li>All these benefits translate into very engaged users with high frequency and page views/visit and strong viral adoption through sharing & recommendations </li></ul>Great User Experience
  18. 18. Mippin Mobilizer <ul><ul><li>Enables publishers to create an optimised version of their site in seconds </li></ul></ul><ul><ul><li>Uses existing RSS feeds </li></ul></ul><ul><ul><li>Can customise, add branding and insert advertising </li></ul></ul><ul><ul><li>Automatically added to Mippin content universe </li></ul></ul><ul><ul><li>Publisher can promote direct link to uses e,g. & auto-redirect </li></ul></ul>
  19. 19. Mippin Mobilizer
  20. 20. Mippin Mobilizer Key Benefits <ul><li>Mippin Mobilizer is a web-based mobile content publishing platform that enables content owners to create in minutes a mobile version of their site </li></ul>Confidential Refresh Mobile New Audience Content Control <ul><li>Content owner can reach a new, inquisitive global user base that is increasing rapidly every day </li></ul><ul><li>Page loading time is faster and content size is optimised </li></ul><ul><li>Full control of branding and logo and access to reporting statistics and traffic figures </li></ul><ul><li>Click-through rates between 1%-5% and 15%-18% on contextual ads </li></ul><ul><li>No cost for content publisher, Return on Investment is immediate </li></ul>Great User Experience New Revenue Streams No associated Costs
  21. 21. <ul><li>Corporate Profile </li></ul><ul><li>Market Opportunity </li></ul><ul><li>Product Solution </li></ul><ul><li>Technology </li></ul>Confidential Refresh Mobile
  22. 22. Mippin’s architecture: Overview Fast high quality display in any browser on any phone DYNAMIC DEVICE OPTIMISATION BROWSE & SEARCH user directed discovery DYNAMIC content promotion DISCOVERY USER DIRECTED personalisation AUTO personalisation PERSONA BASED defaults PERSONALISATION SOCIAL content surfacing CONTENT SHARING SOCIAL Channel Site Site Site Site Category Channel Site Site Site Site Channel Site Site Site Site Channel Site Site Site Site CONTENT
  23. 23. Thank you Confidential Refresh Mobile