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Need to stick?

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A presentation of Made to Stick book principles through a simple example

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Need to stick?

  1. 1. N ee d to sti ck?
  2. 2. Did you ever told an important message
  3. 3. Such as:
  4. 4. If we eat about 400mg (0.014 oz) of magnesium per day, we could have less stress, sleep better, be in great shape and get rid of focus difficulties
  5. 5. Whether when presenting
  6. 6. Assisting meetings
  7. 7. Or having a coffee break?
  8. 8. And a few days later,
  9. 9. How many people did forget about what you’ve said? (even if they were interested in your talk)
  10. 10. A few? (you can then stop watching this presentation)
  11. 11. A lot?
  12. 12. Well…
  13. 13. You’re not alone!
  14. 14. And to avoid this in the future,
  15. 15. You should consider this book
  16. 16. And then aim for: S U C C E S s
  17. 17. And then aim for: S imple U C C E S s
  18. 18. And then aim for: S imple Unexpected C C E S s
  19. 19. And then aim for: S imple Unexpected C oncrete C E S s
  20. 20. And then aim for: S imple Unexpected C oncrete C redible E S s
  21. 21. And then aim for: S imple Unexpected C oncrete C redible E motional S s
  22. 22. And then aim for: S imple Unexpected C oncrete C redible E motional S tory s
  23. 23. Let’s take an example…
  24. 24. Do you remember the message on the first slides?
  25. 25. No?
  26. 26. Good!
  27. 27. Here is the message we want to stick in people minds:
  28. 28. Eating about 400mg (0.014 oz) of magnesium per day allow us to have less stress, to sleep better, to be in great shape and to get rid of focus difficulties
  29. 29. Let’s now improve it one by one
  30. 30. S imple U C C E S s
  31. 31. Simple is Your message Finding the Core (the most important thing)
  32. 32. Simple is and making it Compact (easy to spread)
  33. 33. For instance: Eat 400 mg (0.014 oz) of magnesium per day
  34. 34. S Unexpected C C E S s
  35. 35. Unexpected is Watch out! Getting attention of people (surprise is good)
  36. 36. Unexpected is Great thing ahead! … and keeping it (interest is great)
  37. 37. For instance: An easy way to live better: Magnesium
  38. 38. S U C oncrete C E S s
  39. 39. Concrete is Dealing with reality (life is not abstract)
  40. 40. For instance: Make 3 meals with 2 slices of bread, 1 cup of rice, 1 banana and 1 chocolate bar and you are in!
  41. 41. S U C C redible E S s
  42. 42. Credible is believ e them! I Involving reliable sources (authorities or anti-authorities)
  43. 43. For instance: According to French national wealth organization, we need 400 mg (0.014 oz) of magnesium per day
  44. 44. S U C C E motional S s
  45. 45. Emotional is Focusing on people (people care about themselves)
  46. 46. For instance: Get rid of stress, tiredness, insomnia and more at the same time!
  47. 47. S U C C E S tory s
  48. 48. Story is Making people act like in a flight simulator
  49. 49. For instance: <sample>
  50. 50. Stressed?
  51. 51. Tired?
  52. 52. Hardly focusing?
  53. 53. Want to change this?
  54. 54. You should then consider Magnesium
  55. 55. Magnesium has been proven to help people to
  56. 56. Be in great shape
  57. 57. Sleep better
  58. 58. Be able to focus
  59. 59. All at the same time!
  60. 60. All you have to do is eat more Magnesium
  61. 61. How?
  62. 62. Simply add to your meals
  63. 63. And/or
  64. 64. And/or
  65. 65. And/or
  66. 66. Simply isn’t it?
  67. 67. Just try it to see it work!
  68. 68. </sample>
  69. 69. You should now be ready for the big test…
  70. 70. (dramatic pause)
  71. 71. What sticks?
  72. 72. Eating about 400mg (0.014 oz) of magnesium per day allow us to have less stress, to sleep better, to be in great shape and to get rid of focus difficulties (candidate 1)
  73. 73. Or
  74. 74. (candidate 2)
  75. 75. ?
  76. 76. You can take a few days to think about it (and you’ll probably be able to remember the winner…)
  77. 77. This presentation use research results on magnesium which can be viewed (in french) on: http://snipurl.com/5ep26

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