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3 Key Trends
How Social Networks
shape our digital future?


Drei Trends - Drei Hintergrund-Geschichten
Wie Social Networks unser digitale Zukunft
beeinflussen und gestalten?

Kurfassung
January 2009




                                                    © 2008 Ahead of Time GmbH
                                             Page
 Ahead of Time
3 Trends
3 Geschichten




                           © 2008 Ahead of Time GmbH
                Page   2
Ahead of Time
Ralph Burkei.
Der Wandel der Medienlandschaft.



Barack Obama.
Die Chancen in turbulenten Zeiten.



Gary Vaynerchuk.
Die Geschäfte im Social Web.


                                      © 2008 Ahead of Time GmbH
                           Page   3
 Ahead of Time
Ralph Burkei.
Der Wandel der Medienlandschaft.




                                     © 2008 Ahead of Time GmbH
                          Page   4
 Ahead of Time
Ralph Burkei,
                Münchner Unternehmer




                              © 2008 Ahead of Time GmbH
                Page   5
Ahead of Time
28. November 2008
                Bombay, Indien




                               © 2008 Ahead of Time GmbH
                Page   6
Ahead of Time
28. November 2008
                Bombay, Indien




                               © 2008 Ahead of Time GmbH
                Page   7
Ahead of Time
© 2008 Ahead of Time GmbH
                Page   8
Ahead of Time
© 2008 Ahead of Time GmbH
                Page   9
Ahead of Time
© 2008 Ahead of Time GmbH
                Page 10
Ahead of Time
© 2008 Ahead of Time GmbH
                Page 11
Ahead of Time
© 2008 Ahead of Time GmbH
                Page 12
Ahead of Time
Willkommen zu Social Media.




                              © 2008 Ahead of Time GmbH
                  Page 13
 Ahead of Time
Social Media bedeutet

‣          Transparent.
‣          Glaubwürdig.
‣          Consumer Driven.
‣          Inklusiv.
‣          Dynamisch.


                                © 2008 Ahead of Time GmbH
                      Page 14
Ahead of Time
YOU




                            © 2008 Ahead of Time GmbH
                  Page 15
Ahead of Time
„If the news is important,
 it will reach me.




                              © 2008 Ahead of Time GmbH
                    Page
Ahead of Time
Collaborative Filtering




                           © 2008 Ahead of Time GmbH
                    Page
Ahead of Time
Medien im digitalen Zeitalter.
Umdenken in Marketing Kommunikation.



                                       © 2008 Ahead of Time GmbH
                         Page 18
  Ahead of Time
Barack Obama.
Die Chancen in turbulenten Zeiten.




                                     © 2008 Ahead of Time GmbH
                           Page 19
 Ahead of Time
Barack Obama:
Der erste Internet-Präsident.


                                 © 2008 Ahead of Time GmbH
                          Page
  Ahead of Time
Turbulente Zeiten.




                               © 2008 Ahead of Time GmbH
                Page 21
Ahead of Time
Das traditionelle
 „Kommunikations-Modell“
 ist ein Monolog.




                           © 2008 Ahead of Time GmbH
                Page
Ahead of Time
Die Entwicklung der Medienlandschaft
führt zu einem elementaren Wandel.

Die traditionellen Methoden
verlieren an Wirkung.




                                       © 2008 Ahead of Time GmbH
                     Page
Ahead of Time
Barack Obama hat
diesen Wandel erkannt.




                         © 2008 Ahead of Time GmbH
                Page
Ahead of Time
Nur noch 18% der
traditionellen TV-Werbung
generieren positiven
Return of Investment
(ROI).




                             © 2008 Ahead of Time GmbH
                      Page
 Ahead of Time
Pro Tag wird jeder Mensch mit über
3000 Werbe-Botschaften
konfrontiert.




                                     © 2008 Ahead of Time GmbH
                     Page
Ahead of Time
14% der Konsumenten
                Nur

                vertrauen der Werbung.



                                              JC Williams Group, 2008



                                        © 2008 Ahead of Time GmbH
                              Page
Ahead of Time
78% der Konsumenten
                Aber

                vertrauen Empfehlungen
                von anderen Konsumenten.




                                                 JC Williams Group, 2008



                                           © 2008 Ahead of Time GmbH
                              Page
Ahead of Time
25% der Internet-Nutzer haben
                bereits Bewertungen von
                Events, Produkten oder Services
                verfasst (Consumer Content)
                und diese Information anderen
                Konsumenten zur Verfügung gestellt.



                                                      JC Williams Group, 2008



                                                © 2008 Ahead of Time GmbH
                                Page 29
Ahead of Time
91% der Konsumenten
                sagen, dass
                Consumer Content die
                Nr. 1 Kaufentscheidung ist.



                                                JC Williams Group, 2008



                                          © 2008 Ahead of Time GmbH
                              Page 30
Ahead of Time
Vertrauen.


                               © 2008 Ahead of Time GmbH
                     Page 31
Ahead of Time
Menschen sprechen über Ihr Marke,
Ihr Unternehmen und Ihr Produkte in
einer digitalen Conversation.

Jetzt gerade.




                                © 2008 Ahead of Time GmbH
                   Page 32
Ahead of Time
Viele sehen
                das als Gefahr.




                                  © 2008 Ahead of Time GmbH
                       Page 33
Ahead of Time
Sie können
                das als Chance
                    sehen.


                                 © 2008 Ahead of Time GmbH
                       Page 34
Ahead of Time
© 2008 Ahead of Time GmbH
                Page 35
Ahead of Time
Barack Obama:
Der erste Internet-Präsident.


                                 © 2008 Ahead of Time GmbH
                          Page
  Ahead of Time
Niemand sprach über
Barack Obama.




                                © 2008 Ahead of Time GmbH
                      Page 37
 Ahead of Time
political change

                     cultural change

                     social change




                                 © 2008 Ahead of Time GmbH
                Page 38
Ahead of Time
social networking




                                © 2008 Ahead of Time GmbH
                Page 39
Ahead of Time
social media




                                © 2008 Ahead of Time GmbH
                Page 40
Ahead of Time
Eine Webseite:
www.barackobama.com




                                © 2008 Ahead of Time GmbH
                      Page 41
  Ahead of Time
Viele Kommunikationswege




                                © 2008 Ahead of Time GmbH
                      Page 42
  Ahead of Time
Viele Fans & Befürworter.




                                      © 2008 Ahead of Time GmbH
                            Page 43
  Ahead of Time
Viele Leser & Twitter Follower.




                                     © 2008 Ahead of Time GmbH
                           Page 44
   Ahead of Time
Viele Zuschauer.
150.000 Abonnenten,
über 20 Mio Views.


                                © 2008 Ahead of Time GmbH
                      Page 45
  Ahead of Time
© 2008 Ahead of Time GmbH
                Page 46
Ahead of Time
Vertrauen.


                               © 2008 Ahead of Time GmbH
                     Page 47
Ahead of Time
Unterstützung von 1,7 Mio. Personen
2,9 Mio. Spenden
93% unter $100 USD



                                      © 2008 Ahead of Time GmbH
                         Page 48
  Ahead of Time
Social Media
       Government?

                          © 2008 Ahead of Time GmbH
                Page 49
Ahead of Time
© 2008 Ahead of Time GmbH
                Page 50
Ahead of Time
© 2008 Ahead of Time GmbH
                Page 51
Ahead of Time
© 2008 Ahead of Time GmbH
                Page 52
Ahead of Time
© 2008 Ahead of Time GmbH
                Page 53
Ahead of Time
Gary Vaynerchuk.
Die Geschäfte im Social Web.


                                    © 2008 Ahead of Time GmbH
                          Page 54
 Ahead of Time
5 Mio USD
>>> 50 Mio USD
© 2008 Ahead of Time GmbH
                Page 59
Ahead of Time
Gary‘s Erfolg Rezept
Leidenschaft
Geduld
Community
Wie kann man nun eine
Community aufbauen?
Falsche Frage!
“Communities already exist.
Instead, think about how you
 can help that community do
     what it wants to do”
        Mark Zuckerberg
Nehmen Sie Ihre
  Community
 sehr wichtig.
Nehmen Sie Ihre
  Community
  sehr ernst.
... und kümmern Sie
sich um Ihre Community.
3 Trends
3 Stories




                          © 2008 Ahead of Time GmbH
                Page 71
Ahead of Time
Ralph Burkei.
Der Wandel der Medienlandschaft.




                                    © 2008 Ahead of Time GmbH
                          Page 72
 Ahead of Time
Ralph Burkei.
Der Wandel der Medienlandschaft.



Barack Obama.
Die Chancen in turbulenten Zeiten.




                                     © 2008 Ahead of Time GmbH
                           Page 73
 Ahead of Time
Ralph Burkei.
Der Wandel der Medienlandschaft.



Barack Obama.
Die Chancen in turbulenten Zeiten.



Gary Vaynerchuk.
Die Geschäfte im Social Web.


                                     © 2008 Ahead of Time GmbH
                           Page 74
 Ahead of Time
Do Social Networks
shape your digital future?




                                       © 2008 Ahead of Time GmbH
                             Page 75
 Ahead of Time
MEDIA
Yes, Social Networks
will shape your digital future?




                                     © 2008 Ahead of Time GmbH
                           Page 76
 Ahead of Time
MOCOM2020
                       www.mocom2020.com

                       Ahead of Time GmbH
                       www.aheadoftime.de

                       ‣ Monty C. M. Metzger
                         CEO and Founder

                         e monty (at) aheadoftime (dot) de

                         Private Blog:
                         http://blog.monty.de




                                            © 2008 Ahead of Time GmbH
                Page
Ahead of Time

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Wie Social Networks unsere digitale Zukunft beeinflussen?