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Direct marketing & interactive marketing


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Direct marketing & interactive marketing

  1. 1. Direct Marketing & Interactive Marketing
  2. 2.
  3. 3. Types Of Direct Marketing <ul><li>Direct Mail </li></ul><ul><li>Face to Face Selling </li></ul><ul><li>Catalog Marketing </li></ul><ul><li>Telemarketing </li></ul><ul><li>Kiosks </li></ul><ul><li>Websites </li></ul><ul><li>Mobile Devices </li></ul>
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  7. 7. Interactive Marketing <ul><li>Placing Ads & Promotions Online- websites </li></ul><ul><li>E-mail </li></ul><ul><li>Mobile Marketing </li></ul><ul><li>Word of Mouth </li></ul><ul><li>Sales Force </li></ul>
  8. 8. Word of Mouth <ul><li>Buzz Marketing </li></ul><ul><li>Viral Marketing </li></ul>
  9. 9. Continue <ul><li>Opinion Leaders - Clique members </li></ul><ul><li>Blogs </li></ul>
  10. 10. Designing Sales Force
  11. 11. Managing the Sales Force <ul><li>Recruiting & Selecting Representatives </li></ul><ul><li>Training & supervising Sales Representatives </li></ul><ul><li>Sales Representative Productivity </li></ul><ul><li>Motivating Sales Representative </li></ul><ul><li>Evaluating Sales Representatives </li></ul>