eBay Best Practices

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eBay Best Practices

  1. 1. #MonConMonCon WEST | October 10–12, 2012
  2. 2. #MonCon eBay Best Practices Presented by Brennan Burns Professional Services Consultant Monsoon CommerceProfessionalServices@monsooncommerce.com MonCon WEST | October 10–12, 2012
  3. 3. #MonCon  Listing Optimization  Shipping Strategiestoday’s  Store Subscriptions AGENDA  Top Rated Seller  Key take aways  Q&A MonCon WEST | October 10–12, 2012
  4. 4. Optimize Listing Rules #MonConListing rules allow you to list groups of items basedon specific criteria: Limit by inventory age  Avoid insertion fees on items that are not likely to sell  90-day rule Prioritize or delay when items list  Reduces duplicate sales across markets  Allows single-quantity items the chance to sell on preferred market Set listing count limits  Budgeting  Inventory Prioritization MonCon WEST | October 10–12, 2012
  5. 5. Prioritize Listing Rules #MonCon MonCon WEST | October 10–12, 2012
  6. 6. Customize Listings #MonConListing Template Features: Create general or specific templates Use Special Tokens to automate data entry Customizable HTML Branding and logos Customer service policy messaging MonCon WEST | October 10–12, 2012
  7. 7. Listing Template Preview #MonCon MonCon WEST | October 10–12, 2012
  8. 8. #MonCon  Listing Optimization  Shipping Strategiestoday’s  Store Subscriptions AGENDA  Top Rated Seller  Key takeaways  Q&A MonCon WEST | October 10–12, 2012
  9. 9. Ship By Your Rules #MonConShipping rules are set by the Seller, not eBayApply shipping rules by inventory group Flat-rate, weight-based or free shippingFree shipping surcharge Listings may receive rank benefit Allows you to recoup shipping costs eBay charges final value fees on price + shipping MonCon WEST | October 10–12, 2012
  10. 10. Shipping Globally #MonConConsider international shipping eBay US or UK account will suffice Increase inventory exposure & sales Limit by weight or other criteria Specify shipping regions  Reduce fraudulent orders/refunds  Exclude entire regions or countries  Specify up to 4 additional region-specific shipping rates MonCon WEST | October 10–12, 2012
  11. 11. International Options #MonCon MonCon WEST | October 10–12, 2012
  12. 12. #MonCon  Listing Optimization  Shipping Strategiestoday’s  Store Subscriptions AGENDA  Top Rated Seller  Key takeaways  Q&A MonCon WEST | October 10–12, 2012
  13. 13. eBay – Store Subscriptions #MonConReduce insertion fees by subscribing to an eBaystore Subscription options:  Basic: $15.95/month, 20 cent insertion fees  Premium: $49.95/month, 5 cent insertion fees  Best option if you have more than 250 listings  Anchor: $299.95/month, 3 cent insertion fees  Best option if you have more than 13K listings MonCon WEST | October 10–12, 2012
  14. 14. #MonCon  Listing Rules  Shipping Rulestoday’s  Store Subscriptions AGENDA  Top Rated Seller  Key takeaways  Q&A MonCon WEST | October 10–12, 2012
  15. 15. eBay – Top-Rated Seller #MonConEarn top-rated seller status 100 transactions, $1K+ in annual sales, 90% of orders w/ tracking High Detailed Seller Ratings (DSRs):  Item as described, Communication, Shipping time and Shipping and handling charges 20% discount on final value fees w/ 1-day handling and 14 day return policy Improved search placement with Top-rated seller badge MonCon WEST | October 10–12, 2012
  16. 16. #MonCon  Listing Optimization  Shipping Strategiestoday’s  Store Subscriptions AGENDA  Top Rated Seller  Key takeaways  Q&A MonCon WEST | October 10–12, 2012
  17. 17. Key Takeaways #MonConKeys to success on eBay: Limit or prioritize the items you list where necessary Customize your brand Free shipping surcharge Strive for top-rated seller status MonCon WEST | October 10–12, 2012
  18. 18. #MonCon  Listing Optimization  Shipping Strategiestoday’s  Store Subscriptions AGENDA  Top Rated Seller  Key takeaways  Q&A MonCon WEST | October 10–12, 2012
  19. 19. #MonCon Brennan Burns (e) bburns@monsooncommerce.com (p) 971-255-5837 thank you! monsooncommerce.comPlease visit www.monsooncommerce.com/moncon to download a copy of this presentation, see pictures and videos, and tell us what you think about the conference. MonCon WEST | October 10–12, 2012

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