Facebook and Pinterest Marketing for Merchants

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Timelines, ads, pin boards! How does a merchant make sense of all this social media stuff and what works? This session will walk through the fundamentals and examples of the two most important social media outposts for merchants.

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Facebook and Pinterest Marketing for Merchants

  1. #MonConMonCon EAST | May 18–20, 2012
  2. #MonCon Facebook and Pinterest Marketing for Merchants Casey Carey, VP Marketing @caseycareyDorothy Davis, Marketing Manager @dorothyd Monsoon Commerce MonCon EAST | May 18–20, 2012
  3. #MonCon  Social Media Explained  Facebook  Adstoday’s  Pages AGENDA   Pinterest Q&A MonCon EAST | May 18–20, 2012
  4. The journey begins… #MonConOur social media drives tons of That’s great. customer engagement! Me Boss I need more What do we budget make it get in return? even better! Me Boss More customer How much isengagement and that worth? satisfaction! Me Boss Well, we don’t Have you really know, considered athat’s really hard career to measure. change? Me Boss MonCon EAST | May 18–20, 2012
  5. Social Media Can be a Little #MonCon Complicated MonCon EAST | May 18–20, 2012
  6. Social Media Explained #MonCon I’m hungry, I want a donut #food I like donuts This is where I eat donuts Here is a vintage picture of my donut How are donuts made? Here is a video of me eating donuts Here is a donut recipe My experience in cooking and eating donuts I’m a Google employee that eats donuts MonCon EAST | May 18–20, 2012
  7. #MonCon  Social Media Explained  Facebook  Adstoday’s  Pages AGENDA   Pinterest Q&A MonCon EAST | May 18–20, 2012
  8. #MonConA few stats: Facebook Rank Brand Likes (MM) 900MM users 1 Coke 41.85 27.9% of the U.S. display 2 Disney 35.54 advertising market, up from 3 MTV 34.18 21% in 2010 4 Converse 30.21 Mark Zuckerberg is now worth 5 Starbucks 30.02 21BN 6 Red Bull 28.11 7 McDonald’s 19.59 8 Victoria’s Secret 18.52 9 Monster Energy 16.10 10 Wal-Mart 15.59 11 Zara 13.35 12 NBA 13.1 13 Subway 13.08 14 Burberry 12.83 15 Target 12.16 MonCon EAST | May 18–20, 2012
  9. #MonCon  Social Media Explained  Facebook  Adstoday’s  Pages AGENDA   Pinterest Q&A MonCon EAST | May 18–20, 2012
  10. Facebook Ads #MonCon  Sponsored stories – show up in the stream  Ads – down the right-hand side  Log-off ad – large ad unit  Reach generator – post in the stream MonCon EAST | May 18–20, 2012
  11. Facebook Ads - Targeting #MonCon Location  Country, city, state, radius, ZIP Age and Birthday Interests  Activities, education and job titles, pages they like or groups Education Targeting  Schools, majors, and status Connections Targeting  Page, Group, Event or App  Friends of “Likers” MonCon EAST | May 18–20, 2012
  12. Facebook Ads – Key Uses #MonCon and Stats Q1 2012 Metric Change CTR -8% CPM 41% CPC 23% MonCon EAST | May 18–20, 2012
  13. #MonCon  Social Media Explained  Facebook  Adstoday’s  Pages AGENDA   Pinterest Q&A MonCon EAST | May 18–20, 2012
  14. Welcome to the New #MonCon Facebook Page Cover ImageProfilePictureBusiness Views and Info Apps Posts Fans or LikersTimeline MonCon EAST | May 18–20, 2012
  15. Facebook Pages – Cover Photo #MonCon  Size – 851 X 315px  Showcase a unique image relevant to your brand  May not contain:  Price or purchase information  Contact information  References to elements, such as Like or Share  Calls to action, such as "Get it now" or “Download" MonCon EAST | May 18–20, 2012
  16. Facebook Pages – Cover Photo #MonCon MonCon EAST | May 18–20, 2012
  17. Facebook Pages – Cover Photo #MonCon MonCon EAST | May 18–20, 2012
  18. Facebook Pages – Profile Picture #MonCon  Size – now 180 X 180px  Shows up in your fans news feeds  Keep design clean, iconic, and easily recognizable MonCon EAST | May 18–20, 2012
  19. Facebook Pages – Views and Apps #MonCon Section  Size – 111 X 74px  Top 4 are shown, up to 12 total  Photos are always first  Creates navigation to other content from Timeline MonCon EAST | May 18–20, 2012
  20. Facebook Pages – Pin Content #MonCon  Pin a Post to the top of the Timeline  Expires in 7 days  Feature new products, seasonal offers, sweepstakes, apps, etc. MonCon EAST | May 18–20, 2012
  21. Facebook Pages – Highlight Key #MonCon Content  Highlight a Post  Extends across the timeline  Feature new blog posts, look books, events, and other news MonCon EAST | May 18–20, 2012
  22. Facebook Pages – Integrate Apps #MonCon to Drive Timeline Engagement  Width – Narrow 520px Wide 810px  Default Apps are based on your Page category  You can create/add custom Apps  Each App has a unique URL – i.e. landing page MonCon EAST | May 18–20, 2012
  23. Facebook Pages – Integrate Apps #MonCon to Drive Timeline Engagement MonCon EAST | May 18–20, 2012
  24. Facebook Pages – Integrate Apps #MonCon to Drive Timeline Engagement MonCon EAST | May 18–20, 2012
  25. Facebook Pages – Make Creative #MonCon Use of Your Milestones  A special kind of post  Automatically expanded to widescreen  Key moments in your brands history MonCon EAST | May 18–20, 2012
  26. #MonCon  Social Media Explained  Facebook  Adstoday’s  Pages AGENDA   Pinterest Q&A MonCon EAST | May 18–20, 2012
  27. #MonCon  What’s All the Interest in Pinterest?  How Pinterest Works  Why Pinterest Matterstoday’s Best Practices &AGENDA:  Brands Doing It Right  Key take aways  Q&A MonCon EAST | May 18–20, 2012
  28. Massive, Growing Audience #MonCon 20 million unique U.S. monthly users Source: ComScore MonCon EAST | May 18–20, 2012
  29. Investing for Growth #MonCon Pinterest raised $100M at $1.5 billion valuation MonCon EAST | May 18–20, 2012
  30. The Buzz #MonCon "It was one of the most hotly contested and sought-after financing events in Silicon Valley in quite some time” - Mike Jaconi, Rakuten MonCon EAST | May 18–20, 2012
  31. #MonCon  What’s All the Interest in Pinterest?  How Pinterest Works  Why Pinterest Matterstoday’s  Best Practices & AGENDA Brands Doing It Right  Key take aways  Q&A MonCon EAST | May 18–20, 2012
  32. Pin Your Images… #MonCon MonCon EAST | May 18–20, 2012
  33. …to Create a Pinboard #MonCon MonCon EAST | May 18–20, 2012
  34. #MonCon  What’s All the Interest in Pinterest?  How Pinterest Works  Why Pinterest Matterstoday’s  Best Practices & AGENDA Brands Doing It Right  Key take aways  Q&A MonCon EAST | May 18–20, 2012
  35. Significant Referral Traffic #MonCon More referral traffic than YouTube, Google+, and LinkedIn combined. Source: Modea MonCon EAST | May 18–20, 2012
  36. Key Benefits to Merchants #MonCon Drives Traffic Links Brand Discovery & Evangelism Industry Thought Leader Information About Your Buyers MonCon EAST | May 18–20, 2012
  37. #MonCon  What’s All the Interest in Pinterest?  How Pinterest Works  Why Pinterest Matterstoday’s  Best Practices & AGENDA Brands Doing It Right  Key take aways  Q&A MonCon EAST | May 18–20, 2012
  38. Best Practices #MonCon 1. Get creative: Create boards with great content 2. Encourage pinning: Add share button to images 3. Get out there: Add button to site 4. Engage: Follow others, “Repin,” “Like” & comment 5. Use Keywords: SEO value 6. Cross-promote: Facebook Integration MonCon EAST | May 18–20, 2012
  39. Brands Doing It Right: #MonConOreck MonCon EAST | May 18–20, 2012
  40. Brands Doing It Right: #MonConHome Depot MonCon EAST | May 18–20, 2012
  41. #MonCon  What’s All the Interest in Pinterest?  How Pinterest Works  Why Pinterest Matterstoday’s  Best Practices & AGENDA Brands Doing It Right  Key take aways  Q&A MonCon EAST | May 18–20, 2012
  42. Three Key Takeaways #MonCon 20 Million Users Great Source of Referral Traffic Keep it Pinteresting MonCon EAST | May 18–20, 2012
  43. #MonConMonCon EAST | May 18–20, 2012
  44. #MonCon Casey Carey (e) ccarey@monsooncommerce.com (p) 971-255-5856 thank you! (t) @caseycarey Dorothy Davis (e) ddavis@monsooncommerce.com (p) 971-255-5830 (t) @dorothydPlease visit www.monsooncommerce.com/moncon to download a copy of this presentation, see pictures and videos, and tell us what you think about the conference. MonCon EAST | May 18–20, 2012

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