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Miércoles 30 de junio de 2010<br />Social Media Day - Panamá<br />Estrategias de comunicación sobre escenarios sociales<br />
Mantenimiento<br />
Mantenimiento<br />
Qué es Social Media?<br />Hay una fiesta con casi 1,000 millones de personas!<br />
Qué es Social Media?<br />Hay una fiesta con casi 1,000 millones de personas!<br />Foto http://www.capitalistpunks.com<br ...
Definir Objetivos<br />#1 realizables<br />#2 medibles<br /><ul><li>Monitorear reputación de la marca?
Generar conocimiento de marca? Cómo?
Obtener feedback sobre un producto?
Lograr menciones en blogs? Cuántas?
Lograr seguidores? Cuántos? Cómo?</li></li></ul><li>Audiencia<br />#1 quiénes son?<br />#2 dónde están?<br />#3 qué preten...
Roles y Responsabilidades<br />Director estratégico de Social Media (define la estrategia)<br />Gerente de Social Media (e...
#1 Contenido<br />#2 Equipo de Trabajo<br />#3 Consistencia<br />#4 Tecnología<br />#5 Herramientas<br />Recursos<br />
Primeros Pasos<br />
Fracaso?<br />Campañas de Social Media<br />Causas de Fracaso<br />Falta de Estrategia<br />(entender a tu target, elabora...
Perfil del Community Manager<br /><ul><li>Tener perfil de Mercadeo y/o Comunicación
Manejar a la perfección los canales sociales
Ser buen comunicador
Escribir bien
Ser creativo
Conocer muy bien la organizacióny sus productos / servicios
Ser empático
Participar activamente en otras redes o comunidades
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Social Media Day Panama

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Social Media Day @Panamá
Estrategia
Community Managers

Published in: Education, Business, Technology
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Social Media Day Panama

  1. 1. Miércoles 30 de junio de 2010<br />Social Media Day - Panamá<br />Estrategias de comunicación sobre escenarios sociales<br />
  2. 2. Mantenimiento<br />
  3. 3. Mantenimiento<br />
  4. 4. Qué es Social Media?<br />Hay una fiesta con casi 1,000 millones de personas!<br />
  5. 5. Qué es Social Media?<br />Hay una fiesta con casi 1,000 millones de personas!<br />Foto http://www.capitalistpunks.com<br />Y tú dónde estás? (*)<br />(*) Tú, tu producto, tu marca, tu organización, tu…<br />
  6. 6. Definir Objetivos<br />#1 realizables<br />#2 medibles<br /><ul><li>Monitorear reputación de la marca?
  7. 7. Generar conocimiento de marca? Cómo?
  8. 8. Obtener feedback sobre un producto?
  9. 9. Lograr menciones en blogs? Cuántas?
  10. 10. Lograr seguidores? Cuántos? Cómo?</li></li></ul><li>Audiencia<br />#1 quiénes son?<br />#2 dónde están?<br />#3 qué pretendo de ellos?<br />
  11. 11. Roles y Responsabilidades<br />Director estratégico de Social Media (define la estrategia)<br />Gerente de Social Media (ejecuta la estrategia)<br />Community Manager (interactúa con la audiencia)<br />Equipo de Generación de Contenido<br />Equipo de Análisis de Resultados<br />
  12. 12. #1 Contenido<br />#2 Equipo de Trabajo<br />#3 Consistencia<br />#4 Tecnología<br />#5 Herramientas<br />Recursos<br />
  13. 13. Primeros Pasos<br />
  14. 14. Fracaso?<br />Campañas de Social Media<br />Causas de Fracaso<br />Falta de Estrategia<br />(entender a tu target, elaborar mensajes relevantes, ser consistente, monitorear y medir, etc.)<br />Abandono<br />(falta de recursos humanos capacitados)<br />
  15. 15. Perfil del Community Manager<br /><ul><li>Tener perfil de Mercadeo y/o Comunicación
  16. 16. Manejar a la perfección los canales sociales
  17. 17. Ser buen comunicador
  18. 18. Escribir bien
  19. 19. Ser creativo
  20. 20. Conocer muy bien la organizacióny sus productos / servicios
  21. 21. Ser empático
  22. 22. Participar activamente en otras redes o comunidades
  23. 23. Saber de SMO</li></ul>No ahogar! No forzar! No insistir! No apurar! No ignorar! No borrar!<br />
  24. 24. Qué es Social Media?<br />
  25. 25. Qué es Social Media?<br />
  26. 26. Qué es Social Media?<br />
  27. 27. Qué es Social Media?<br />
  28. 28. Qué es Social Media?<br />
  29. 29. Direccionamiento de Tráfico<br />Integración y Social Media Optimization<br />Más información indexable y Mejor Posicionamiento<br />
  30. 30. Qué es Social Media?<br />
  31. 31. Una experiencia…<br />
  32. 32. Estamos listos para entrar a la fiesta y sacarle provecho!<br />

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