The journey of stepping
out of a comfort zone
The report of the futures scenario project
 
 
 
 
 
 
 
 
 
 
Goldsmiths, U...
0
Contents
Preface............................................................1 
Self-introduction: .........................
1
Preface
This writing is a coworking project between Perus Saranurak and
Wenyuan Hu (Ryan) to report the working process ...
2
For changing the world to be more sustainable, it could start with
raising diversity. We believe that motivating an alte...
Co
In th
sharin
creati
this i
member
ideas
from
comfor
Posit
Mathil
3 pers
fit wi
the hi
togeth
By thi
us kn
focusi
on pos...
4
Our ideas for futures scenarios
FIGURE 2 THE THINKING PROCESS VISUALIZATION
This (figure 2) is the map showing the whole...
5
in common in our societies, especially in younger generation. We are
lack of sense of making, experience of making and c...
6
For the methodology, Perus compares a relationship value with an
exchange value. The exchange value, represented in form...
7
3rd
IDEA: The futures of privacy:
In our third idea, we involved in interaction design, product
design, bio-hacking and ...
Re
U-the
On 25t
coach
creati
comes
breakt
proces
Our cr
follow
develo
idea “
not ch
situat
breakt
we cre
trends
synerg
us ...
techno
human
resear
presen
unders
the go
about
are be
makes
In su
breakt
intere
curios
proces
ology ins
to creat
rch separ...
10
The amoeba of culture change:
There was a very inspired workshop with MA Fashion students in
class, called change agenc...
11
Mapping relations between
stakeholders
The idea of Amoeba of culture change helps us to understand the
elements of chan...
FIGURE 5
12
5 STAKEHOLDEERS WHEEL
13
Steps further for creating
Change:
The change idea has to spread to the related stakeholders to create
change. In the e...
14
What we learned from
collaborative working?
From the first idea to the third idea, as a team we had many long
discussio...
15
Bibliography
 Burdett, R. and Sudjic, D. (2007) The Endless City. London:
Phaidon.
 Bohm, D. (2004) On Dialouge. Lond...
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The Journey of Stepping Out of a Comfort Zone: self-report of a co-creating project for studying change agentcy

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Perus Saranurak and Wenyuan Hu (Ryan), 30 Apr 2014, MA Design Futures and Metadesign at Goldsmiths, University of London, London, UK. Postgraduate project work 'Metadesign 2'.

Studying work in Metadesign 2, Co-authorship project with Wenyuan Hu (Ryan)

The reports of the designing process "the seed of change";
The NEURON+ system and Chat-up Chat-up
this essay explain how we develop idea and introduce the tools for collaboration

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The Journey of Stepping Out of a Comfort Zone: self-report of a co-creating project for studying change agentcy

  1. 1. The journey of stepping out of a comfort zone The report of the futures scenario project                     Goldsmiths, University of London MA Design Futures Metadesign 2: Metadesign and Lucky People     Writers: Perus Saranurak Wenyuan Hu     Printed on the 30th April 2014 1st edition
  2. 2. 0 Contents Preface............................................................1  Self-introduction: ..............................................1  We believe that: ................................................1  Co-creating process................................................3  Positioning tool ................................................3  Our ideas for futures scenarios....................................4  1st IDEA: ATTITUDE OF MAKERS .....................................4  2nd IDEA: Chat UP Chat UP ........................................5  3rd IDEA: The futures of privacy: ................................7  Reflection on theories.............................................8  U-theory in our co-working process: .............................8  The amoeba of culture change: ..................................10  Mapping relations between stakeholders............................11  The Stakeholders wheel: ........................................11  Steps further for creating Change:................................13  What we learned from collaborative working?.......................14  Bibliography......................................................15 
  3. 3. 1 Preface This writing is a coworking project between Perus Saranurak and Wenyuan Hu (Ryan) to report the working process in “Metadesign project 2: Metadesign and Lucky People” in MA Design Futures in Goldsmith, University of London. This course leads by Dr Mathilda Tham. This project starts with the method for dividing the students into co-working groups. Firstly, we decide to share three keywords from each student for mapping the islands of interests. Than we share ideas for making each island clarify. After that everyone choose the specific island for doing this co-working project. Perus and Ryan become a team because we both are interested in “communication” and “changing lifestyle”. Self-introduction: Ryan had worked in advertising agencies before. As a creative designer, Ryan always tries to uncover the authentic connection in the society (clients and target audiences) in a creative way. Based on his working experiences, Ryan has well understanding about the users. It is probably the first step for building the communication. In this future scenario project, Ryan tries to contribute his knowledge and research (the social media and technology) for the cooperation work to construct a challenging and complicated future. Perus had worked as product and packaging design in a brand consultant company. From that experience, Perus founds that the design capacities can create and communicate consumer experiences, which sometimes can change the attitudes and beliefs of consumers. That makes Perus turn his interests to the area of mental design, design in the state of perception, cognition and attitude. In this project, Perus tries to experiment the potential of designs (futures stories) which can affect and challenge the world views. At the same time, Perus tries to create dynamics of creative conversation in this co-creation teamwork. We believe that: As a human, we are social animals and companion species. Essentially, we are wishful for communicating with others (friends, strangers, pets, nature). At same time, the social interaction is an approach to understand ourselves. Our ontology and identities are shaped by the outside by associate with the world, the nature, environments, technologies, societies and others. Nowadays, the technology can be seen as a catalyst speedups our evolution. We make each other up. We expect the better connection and communication between the individual and the world can promote the better self- understanding, more independent personality and to creative alternative of being in the future(s).
  4. 4. 2 For changing the world to be more sustainable, it could start with raising diversity. We believe that motivating an alternative will be more resilient rather than offering a uniform approach. Unfortunately, people are getting uniform, not only because we will have similar life style (according to The Endless City, 2007. In 2050, there will be 75 percent of global population will live in cities). Moreover, the uniform value system retracts diversity ideologically. Also, change has different in scale. In our project we focus on the biggest scale, transformation (Sterling, 2001: 78 cited by Tham, 2014), which means a change by creative re-visioning. For creating the change for sustainability, we believe that it needs to create the mindset that opens for understanding and accepting the diversity. Also, to enrich the diversity we have to have a better communication, which enable us to transfer our difference and respect others, including animals and nature. As Anette Lundebye calls the breakthrough question; this belief motivated us to step out of a comfort zone into the unknown areas to create this project be more challenging.
  5. 5. Co In th sharin creati this i member ideas from comfor Posit Mathil 3 pers fit wi the hi togeth By thi us kn focusi on pos and cu to sta Moreov positi transf -crea he beginn ng our i ing we h is hard t rs, whic by mergi our inte rt zone t tioning lda intro sons or m ith our idden ide her (figu is tool, now that ing in sh ssibiliti ulture c ate in th ver, we s ioning to form into atin ning, we deas and ave to u to make a h the vo ing our i erests, to find t g tool oduced th more. Thu two-membe eas while ure 1), a firstly, actuall hifting h ies in t hange, e he areas see the r ool help o the dir FI g pr run th d interes understan a final d oting sy interest it motiv the more he “posit us we dec er group e we were and showi , we unde ly we fo human per he futur .g. Post of human relations s us to rection i IGURE 1 THE 3 roces he co-cre sting, as nd our pa decision ystem can synerget vates us challeng tioning t cide to a . Hence, e discuss ing the r erstand e ocus in rception re based t-human. n, unseen ship betw sense t in design RESULT OF PO ss eating p s much a artner mo because nnot be tically. to step ing outco tool”, wh adapt and we use sing and elativity each othe differe and thin on the This cre area and ween our he worki ing our c OSITIONING TO rocess b s possib ore. Howe our team used. We By creati p furthe ome toget hich regu d develop this too creating y between er more. nt aspec king; Rya technolog eates our d sensati projects ing proce co-writin OOL by discu ble. To b ever, so m has onl We develo ing our er out o ther. ularly us p this to ol for s g each c n each id Also it cts; Per yan is fo gical ap r team d ion. clearer ess, whic ng. ssing, be co- metime ly two op our topics of the se for ool to haring oncept dea. makes rus is cusing proach ynamic . This ch can
  6. 6. 4 Our ideas for futures scenarios FIGURE 2 THE THINKING PROCESS VISUALIZATION This (figure 2) is the map showing the whole process of our conceptual generating; from the first idea (Attitude of Makers, to the second idea (Chat UP Chat Up), and the final idea (Neuron+ System). Through the sharing process on classes and analysis feedback, we had dug deeper to the expectation of the course and unique personality of our group. 1st IDEA: ATTITUDE OF MAKERS Studying in sustainability and sociability allows us to have a big view of our society. We began with a sort of environmental friendly design thinking, came out with a changing community to engage people in spirit of maker. We called it Attitude of Makers. In generally, it was an idea which based on workshop to raise the confidence of making, to be against the rampant consumerism of contemporary society. Wenyuan, he had a self-observation about comparison of his father and himself. When both of them facing the issue of vehicle failure, he is more willing to pay for professional to fix the problem. By contrast, his father prefers to have an attempt by himself. With his toolkit, Wenyuan’s father finally solved the problem. It probably is not a common example, but there is something
  7. 7. 5 in common in our societies, especially in younger generation. We are lack of sense of making, experience of making and confidence of making, rather than the capacity of making. We are surrounded by solutions which can simply solve our requirements by pay for it. It seems to be the best approach to satisfy our desires. However, the purchasing and consumption of material products has become ever more ingrained within modern society. Over consumption has become somewhat of an epidemic in the sense that is contributes greatly to waste product, environment damage, ethical and social issues. Furthermore, the consumptive anaclisis restricts people’s creativity and creative confidence. The project “Attitude of Makers” aims to free people from consumptive anaclisis, to encourage the maker attitude. Engaging people in makers’ social reality, the project also can encourage the creativity and sociability by sharing capacities and skills. However, The Attitude of Makers was more focus on the solution for current situation. It was clear that the scenario is not challenging enough to motivate a complex context of futures. We got a lot of positive feedbacks from the class. For next step, we would try to involve more bold assumptions in order to create more inspirations. As a result, the Attitude of Makers was just the beginning of our thinking progress, but it offered us a focusing point, which is the possibility of raising people’s capacity in social context. 2nd IDEA: Chat UP Chat UP For creating a challenging idea, we try to challenge ourselves. We hold the previous idea and start an imaginative discussion in the College Green of Goldsmiths. We think a relaxing and opening environment has effects to our thinking and discussion. In this opened mind discussion, we share many opportunities in futures in many areas. Many ideas relate to the effects from the development of future technology on society, such as alternative energy source, transportation, data, online community. As a result, our curiosity states on the change of relationship value; technology helps to connect far away persons, but disconnect from the person beside; losing an awareness of face-to-face relationship. For the breakthrough question, we come up with how to make people can feel aware about their relationship. However, the overwhelming overspreading internet creates a virtual world occupied numerous users’ life, not only time, but also creativities. In instances, more and more creative involved in online business, and a number of brilliant ideas are created. Because of the advertising work experiences, Ryan has a lot of case studies about those creative industries. We tried to transplant an idea which only works in internet to the physical world in order to balance the virtual world and real world in the future, and also extend the impact of creativities.
  8. 8. 6 For the methodology, Perus compares a relationship value with an exchange value. The exchange value, represented in form of price, has money as a tool for objectification. Consequently, people can clearly measure its value and develop the way to use it. In contrary, the relationship also has own value and using benefits. If it has a physically representative tool, it could increase the awareness of the relationship, which should be more considered than the exchange value. For bring it to the changing process, we decide to create future scenarios. According to the Audio Tooth Implant designed by design by James Auger & Jimmy Loizeau in 2001, this project designs a realistic electronic tooth as a radical concept in personal communication. This can create a stunning relevant scenario. Therefore, we decide create the conceptual product for representing our concept. Base on the possibility of current technology, we can design the device to reveal the network of relationship as a personal data (small data). Perus, as a product designer, sees the potentials in wearable devices. Likewise, Ryan has the experiences in using wearable devices to detect how healthy of his daily activities. We design the wearable device and call it “Chat UP Chat UP”. As a result, we came out with an idea that inspired by the idea of mutual friends in social network. Showing the mutual friends to the strangers online is one of the most efficient approaches to extend users’ social network. With the purpose, we designed a wearable device which can visualise the information of mutual friends to uncover the invisible social potential in physical world. In the future, if people had unlimited social resource, it will be a huge impact on their daily life. In presentation, Perus creates a workshop to let the group imagine they are in the part of awkward scenario; (he tries to use the idea of hypnotization) in the public place, such as tube station, everyone create their new name that makes them become a stranger for others. The workshop lets them try to find the way to start discussing with strangers. As the result, they try to start with anything in common, such as tube’s schedule, time, weather or news. After the workshop he introduces our relationship is also the common thing. By our designed device, our relationship data will be visualized and can be used beneficially. This seems success to make the group see the awareness of relationship. On the other hands, we think this idea is still not challenge enough because we look at the near prospect and the outcome is based on current technology. Moreover, there are many feedbacks about privacy issue. Actually, the privacy issue is a controversial topic which becomes more serious progressively. This issue lights our curiosity to explore the solution of privacy issue which probably will happen in futures.
  9. 9. 7 3rd IDEA: The futures of privacy: In our third idea, we involved in interaction design, product design, bio-hacking and etc. There was a wide range of facilitating interdisciplinary research. Based on early evidences, we came out with an idea, Neuron+ system, which is a digital device, an open platform connected with human nervous system by hypodermic implanted. It would be an approach to intensify or even create human sensation and perception. The story of Edward Snowden inspired us in the project. Edward Snowden is a former employee of the Central Intelligence Agency (CIA) and former contractor for the National Security Agency (NSA). And he also is the first person who made us seriously reflect on the right of digital privacy, the surveillance and internet freedom. The privacy probably will be one of the most serious issues in the future, especially in digital world. We expect there would be some approaches can support the privacy protection. With this purpose, we came out the personal data security Neuron+ system. The Sensor+ connects with your online personal data. We describe it as digital skin. It has similar features as human skin, which can protect our body from outside world and perceive the physical world. The cold, heat, touch, punch, etc. will be transformed to be bio-electric single to the brain. The Sensor+ will transform all of data to Neuron+ which connects with human nervous system. Therefore, people can have a sort of physical perception about online personal data, which will be much more sensitive ever. Like human skin, the physical sense of perception is so sensitive, therefore it allows people to distinguish between friendly contact and despiteful. Harvey Fineberg (2011), in his TED speech, claims human beings are facing neo-evolution. There is a choice offered by technology can extend human capacities. Fineberg defines it as self-directed evolution. In instance, the Neuron+ system can create an entirely new sensation and perception, not genetically but physically. In the future, every internet user will have extremely close connection with their personal data and see the data as the part of body that can sense it and keep it safe. As a result, people can have instant reflection of their digital privacy issues. We try to use the idea to create a future scenario which is about a relatively free internet environment, highly security personal data. However, does it mean personal data will be entirely safe in the future? While following understanding stakeholders by stakeholder dialogue in the future scenarios we found the reality was much more complex than our expected. Nevertheless, it is what the future scenario supposed to be. As Heron and Reason (1987) state that, “the outcome of inquiries do not have to be confined to the traditional written report, they can pioneer aesthetic presentations as informative outcomes, and to find action-oriented ways of sharing transformative outcomes.” We were not creating utopia, but some stories about humanity.
  10. 10. Re U-the On 25t coach creati comes breakt proces Our cr follow develo idea “ not ch situat breakt we cre trends synerg us to and, becaus guided record challe feedba issue. the le flect eory in th March for inn ing a cre from st through ss, and i reative p wing our op from “Attitude hallenge tion mak through q eate the s, future gically t study mo where ar se we ca d example d” is cre enge beca ack from . So the evel of c tion n our co 2014, A novation. eative ch tepping i question it makes FIG process r three our expe e of make enough t es us to question breakthr e forecas to create ore about re quite an use t e. As a eative an ause this 2nd ide 3rd IDE challenge on t o-worki Anette Lu She int hange. Th into the n. This us clear GURE 3 THE PR (figure differen eriences er” is in to create o rethin leading rough que st and ar e the bre t the per e new fo the Audi result, nd releva s idea w a presen EA is “t e, we cre 8 theo ing pro undebye g troduces his theor unknown theory rer under ROCESSES OF G 3) can c nt ideas. and com n the pos e a motiv nk and g us to an estion to reas of i eakthroug rsonal da or us. W o Tooth our futu ant, but we base o ntation l he futur eate this ories ocess: gave us a the U-t ry explai and cha can re stand how GENERATING ID clearly d . In the mfort zon sitive di vative im ground a n unknown ogether b interest. gh questi ata and s We feel Implant ure scena also we on the cu leads our re of pri s idea ba s a very us heory, t ins a cre allenged flect o w our ide DEAS divided i e 1st ID nes. Eve irection, mpact for new ide area. In by discus . Then we on. This ocial me getting (2001) ario “the think it urrent te r curiosi ivacy”. F ase on th seful le the proce eative o area wit our disc eas emerg in three DEA we en the o , though r change. ea that n the 2n sing abo e try to question dia in d lost s project e relati could b echnology ity to p For deve he theor cture, ess of utcome th the ussion ge. phase merely utcome it is . This has a d IDEA ut new match n lead etails hortly as a onship e more y. The rivacy loping etical
  11. 11. techno human resear presen unders the go about are be makes In su breakt intere curios proces ology ins to creat rch separ nt appr standing. overnment internet etter to the brea um, to m through q esting u sity in t ss throug stead of te future rately t roaches . Ryan s t doing p t privacy make th akthrough make the question unknown a the break gh an unk f current e scenari o make d in eac hares tw profile h y. As a l he listen h questio project that le areas. T kthrough known pla FIGURE 4 IN OF THE AMO 9 t one. W io. In th diversity ch spec wo impact hacking a listener, ners get on become t more c ead out o Therefore question ace. NSIDE AND OUT OEBA OF CULT We bring he proces y of res cific c t storie and the s , Perus f involve s more re challengi of the c the mo n because TSIDE SYSTEM URE CHANGE the con ss of the ources. context s about tory of feels the on a to elevant t ing shoul comfort z ost impor e it need ncept of e 3rd ide After th for c insecuri Edward S e real s opic, and too. ld creat zone, int rtance i ds for dr post- ea, we hat we learly ity by nowden tories d this te the to the is the rive a
  12. 12. 10 The amoeba of culture change: There was a very inspired workshop with MA Fashion students in class, called change agency workshop. During the process, we were fully engaged in changing agency in social context. Different individuals played different roles with their specific purpose. Therefore, there should be a dynamic approach to communicate with outside world. For the future scenario, we used this approach to understand the stakeholders which not only helped us to classify our stakeholders, but also offered a pointcut to build up a conversation. We defined that the understanding of change agency workshop is a sort of experience of outside system. We have to cooperate with the outside world to achieve our goals. Furthermore, the other idea offered a slight difference. The idea of Amoeba is much more about internal system. As our understanding, the idea of Amoeba represented how a society, a group or an individual changes. It is the reason why we considered it as changing internal system. For example, even there are only two people in our group; each of us has numerous characters. There are innovators, transformers, unwilling laggards, etc. It is impossible to simplify one society, one group, even one person in one character. This is because they would be changed when the scenario changes. Therefore, the change agency workshop and amoeba system construct our understanding of outside and inside system. What makes the society developing and how to motivate other participators join in the progress? However, it will be extremely complex and tangled process when people thinking the outside system, they have to reflect their internal purpose. But if we can unify individual purpose into other stakeholder’s value system, it will be extremely easy for making sense with each other. The coherence will allow the process of changing to be more efficient. This is how an amoeba moves. The amoeba moves with internal purpose and close connections of outside world. In our future scenario, we tried to use this method to develop and uncover the stakeholders in the future culture change. In the third idea, the purpose of creating hypodermic implanted devices is a solution for protect personal online data and raising the democracy on internet. The economy benefit will be a sort of assisting issue in order to support program operation. As a result, there will be a group of stakeholders, such as, internet users, programmers, doctors, media, politicians, marketing, socialist, hackers, etc. They will make the future scenario unpredictable complexity. Because, each of them are against and supporting each other. We tried to bring them in a specific context in order to visualise the reasonable view of the future.
  13. 13. 11 Mapping relations between stakeholders The idea of Amoeba of culture change helps us to understand the elements of change and the change dynamic. From this idea, we can develop our project into the flow of change by analysing and choosing the relevant stakeholders, and mapping the relationship between them. The Stakeholders wheel: From our “future of privacy” project, we can plot our stakeholders in 10 different roles. The most clearly visible stakeholders who will got the directly benefit is an internet users (10), programmers (2) and doctors (3); the internet users will feel safe from using Neuron+ system to protect their personal data; the programmers have new business opportunities they can involve; and also the doctor will see the development of the new potential area in their career, as a plastic surgery doctor who develop into the beauty business. In the other ways, this project also requires some programmers (2) and doctor (3) for their profession. Also, we (1) as the inventors can achieve our purpose which we want to create the internet (9) to be the safety place for everyone, the internet user (10). Therefore, we (1) need the promotional media (4) to support this project to broaden this concept to the society. And Neuron+ system can be a new promotional strategy vice versa. In contrary, politicians (especially the American government) and the data company (5) will counter on this at first because it create the democratic phenomenon on the internet, they would be the ‘Reactionaries’ (in the Amoeba model) because now they are powerful by governing the internet users (10) data. This powerful counterforce could be failed by weighting with the demand from the population of internet users (10) which keeps rapidly increasing. Furthermore, the business strategists (6), socialists (7), and the internet security (8) would not get a direct effect, but this project could extend their professional area where they can develop new researches and strategies further.
  14. 14. FIGURE 5 12 5 STAKEHOLDEERS WHEEL
  15. 15. 13 Steps further for creating Change: The change idea has to spread to the related stakeholders to create change. In the early step, it could be broadly promoted by one-way communication, such as posters and advertise, for catching the ‘Transformer’, according to the Amoeba of culture change, who would be interested. In the step further, it needs a collective workshop to communicate this idea with all stakeholders. The workshop can inform relation between each role and allows the stakeholders to exchange their opinions. This workshop has to clearly communicate to the participants. For this project, a short movie could be the best way to communicate the future scenarios. Furthermore, the workshop could be built as the exhibition, which shows the diverse scenarios from different area of stakeholders.
  16. 16. 14 What we learned from collaborative working? From the first idea to the third idea, as a team we had many long discussions and many times self-observations in order to understand ourselves and each other. It was entirely different that two people work as a team, rather than three or more. We tried to build up a dialogue in our cooperation in stand of holding and arguing with individual point of views. In a previous essay (Creative Collaboration within Dialogue), Ryan had further research about how to elevate the create collaboration by changing the way of communication. In a dialogue, “We are not play game against each other, but with each other.” (Bohm, 2004) Through the design methods, such as positioning tool, idea mapping, we motivated a dynamic flowing understanding in our team. By these tools we developed our discussion from the level of head-discussion (thinking base) to stomach-discussion (sensing base) by transforming ideas to the sensible world. It is valuable experience for each of us, because without the coherence we cannot achieve any expectation together, otherwise, it would not be a successful collaboration. Both of us had been out of individual comfort zone to involve in the other’s interesting areas. We believe this kind of collaboration has great potential to bring out widespread ideas which is beyond each individual possibility, because it is very necessary for the complex future scenarios. Furthermore, all of these understandings are not just our blueprinting. The above-mentioned report about the process of developing ideas is the best evidence for our collaboration. Though this course, our team changed our ideas three times. We saw it as a development of our views and understandings in futures scenarios method from the beginning. From the first class, we though the concept of futures scenarios is to design something for a possible future. By this project, we keep developing our understanding about futures scenarios through presenting ideas and getting feedbacks. Finally, we found the future scenario is a fascinating idealistic space where some critical problematic ideas could drag to, also it is necessary to be possible. To challenge others, we have to challenge ourselves to step to the unknown area and explore it.
  17. 17. 15 Bibliography  Burdett, R. and Sudjic, D. (2007) The Endless City. London: Phaidon.  Bohm, D. (2004) On Dialouge. London: Routledge.  Lundebye, A. (2014) Coach for Innovation. Metadesign 2: Lucky Person.  TED (2011) Harvey Fineberg: Are we ready for neo-evolution? http://www.ted.com/talks/harvey_fineberg_are_we_ready_for_neo_ evolution [accessed 28/04/2014]  Tham, M. (2014) Change smaller. Metadesign 2: Lucky Person.

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