Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Creative Pitch Presentation<br />
Agenda<br />EXECUTION<br />Q&A<br />INTRO<br />IDEA<br />
INTERSECTION<br />INTRO<br />Where creative ideas meet<br />
About INTERSECTION<br />INTRO<br />
Clients<br />INTRO<br />
Awards<br />INTRO<br />Cannes 2008<br />Digital Lions<br />Grand Prix<br />CLIO Awards 2010<br />Print Media Division<br /...
Your Team<br />INTRO<br />Media Director <br />Creative Director <br />Strategy Director <br />Accounts Director <br />
Creative Brief  <br />Objective		Make Google+ the number one social networking  tool of choice<br />Target Audience 	Prima...
Concept Development<br />IDEA<br />START FRESH<br />Features<br /><ul><li>Circles
Real Identity
More to come</li></ul>When do people need a new social network?<br /><ul><li>Not enjoying current one
Time to move on
Try something new </li></li></ul><li>The Start Fresh Reality Story <br />on Google+ <br />IDEA<br />Real Person<br />
Campaign Overview<br />EXECUTION<br />Reality Social Networking<br />Contest offering free trip for 5 to Las Vegas<br />In...
Medium – Promotion<br />EXECUTION<br />Arouse interest ∙ Create Awareness<br />
Medium – Outdoor<br />EXECUTION<br />
Medium – Film<br />EXECUTION<br />Develop Comprehension<br />
Upcoming SlideShare
Loading in …5
×

97 version google plus presentation (final 12 oct 2011)

641 views

Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

97 version google plus presentation (final 12 oct 2011)

  1. 1. Creative Pitch Presentation<br />
  2. 2. Agenda<br />EXECUTION<br />Q&A<br />INTRO<br />IDEA<br />
  3. 3. INTERSECTION<br />INTRO<br />Where creative ideas meet<br />
  4. 4. About INTERSECTION<br />INTRO<br />
  5. 5. Clients<br />INTRO<br />
  6. 6. Awards<br />INTRO<br />Cannes 2008<br />Digital Lions<br />Grand Prix<br />CLIO Awards 2010<br />Print Media Division<br />Grand CLIO<br />Cannes 2004<br />PR Lions<br />Gold Lions<br />
  7. 7. Your Team<br />INTRO<br />Media Director <br />Creative Director <br />Strategy Director <br />Accounts Director <br />
  8. 8. Creative Brief <br />Objective Make Google+ the number one social networking tool of choice<br />Target Audience Primary <br /> Existing Google+ users ∙ Male students ∙ Residing in Australia ∙ 18-35 years of age<br /> Secondary <br /> Existing Google+ users∙ Male professionals ∙ Residingin Australia ∙ 22-35 years of age<br />Tone of Voice Politically Correct<br /> Confident<br /> Uncomplicated<br />Idea WORTH THE EFFORT<br />
  9. 9. Concept Development<br />IDEA<br />START FRESH<br />Features<br /><ul><li>Circles
  10. 10. Real Identity
  11. 11. More to come</li></ul>When do people need a new social network?<br /><ul><li>Not enjoying current one
  12. 12. Time to move on
  13. 13. Try something new </li></li></ul><li>The Start Fresh Reality Story <br />on Google+ <br />IDEA<br />Real Person<br />
  14. 14. Campaign Overview<br />EXECUTION<br />Reality Social Networking<br />Contest offering free trip for 5 to Las Vegas<br />Integrated multi-channel Campaign<br />4 weeks campaign<br />4 Mediums <br />1. Promotion<br />2. Outdoor<br />3. Film (YouTube)<br />4. Google+<br />
  15. 15. Medium – Promotion<br />EXECUTION<br />Arouse interest ∙ Create Awareness<br />
  16. 16. Medium – Outdoor<br />EXECUTION<br />
  17. 17. Medium – Film<br />EXECUTION<br />Develop Comprehension<br />
  18. 18. Medium – Google+<br />EXECUTION<br />Create desire to participate ∙ Increase use of Google+<br />
  19. 19. OVERVIEW<br />Aim: To increase usage of Google+ among current account holders <br />START FRESH Contest<br />Current Google+ Users<br />
  20. 20. Question & Answer<br />Q&A<br />

×