Creative Pitch Presentation<br />
Agenda<br />EXECUTION<br />Q&A<br />INTRO<br />IDEA<br />
INTERSECTION<br />INTRO<br />Where creative ideas meet<br />
About INTERSECTION<br />INTRO<br />
Clients<br />INTRO<br />
Awards<br />INTRO<br />Cannes 2008<br />Digital Lions<br />Grand Prix<br />CLIO Awards 2010<br />Print Media Division<br /...
Your Team<br />INTRO<br />Media Director <br />Creative Director <br />Strategy Director <br />Accounts Director <br />
Creative Brief  <br />Objective		Make Google+ the number one social networking  tool of choice<br />Target Audience 	Prima...
Concept Development<br />IDEA<br />START FRESH<br />Features<br /><ul><li>Circles
Real Identity
More to come</li></ul>When do people need a new social network?<br /><ul><li>Not enjoying current one
Time to move on
Try something new </li></li></ul><li>The Start Fresh Reality Story <br />on Google+ <br />IDEA<br />Real Person<br />
Campaign Overview<br />EXECUTION<br />Reality Social Networking<br />Contest offering free trip for 5 to Las Vegas<br />In...
Medium – Promotion<br />EXECUTION<br />Arouse interest ∙ Create Awareness<br />
Medium – Outdoor<br />EXECUTION<br />
Medium – Film<br />EXECUTION<br />Develop Comprehension<br />
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97 version google plus presentation (final 12 oct 2011)

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97 version google plus presentation (final 12 oct 2011)

  1. 1. Creative Pitch Presentation<br />
  2. 2. Agenda<br />EXECUTION<br />Q&A<br />INTRO<br />IDEA<br />
  3. 3. INTERSECTION<br />INTRO<br />Where creative ideas meet<br />
  4. 4. About INTERSECTION<br />INTRO<br />
  5. 5. Clients<br />INTRO<br />
  6. 6. Awards<br />INTRO<br />Cannes 2008<br />Digital Lions<br />Grand Prix<br />CLIO Awards 2010<br />Print Media Division<br />Grand CLIO<br />Cannes 2004<br />PR Lions<br />Gold Lions<br />
  7. 7. Your Team<br />INTRO<br />Media Director <br />Creative Director <br />Strategy Director <br />Accounts Director <br />
  8. 8. Creative Brief <br />Objective Make Google+ the number one social networking tool of choice<br />Target Audience Primary <br /> Existing Google+ users ∙ Male students ∙ Residing in Australia ∙ 18-35 years of age<br /> Secondary <br /> Existing Google+ users∙ Male professionals ∙ Residingin Australia ∙ 22-35 years of age<br />Tone of Voice Politically Correct<br /> Confident<br /> Uncomplicated<br />Idea WORTH THE EFFORT<br />
  9. 9. Concept Development<br />IDEA<br />START FRESH<br />Features<br /><ul><li>Circles
  10. 10. Real Identity
  11. 11. More to come</li></ul>When do people need a new social network?<br /><ul><li>Not enjoying current one
  12. 12. Time to move on
  13. 13. Try something new </li></li></ul><li>The Start Fresh Reality Story <br />on Google+ <br />IDEA<br />Real Person<br />
  14. 14. Campaign Overview<br />EXECUTION<br />Reality Social Networking<br />Contest offering free trip for 5 to Las Vegas<br />Integrated multi-channel Campaign<br />4 weeks campaign<br />4 Mediums <br />1. Promotion<br />2. Outdoor<br />3. Film (YouTube)<br />4. Google+<br />
  15. 15. Medium – Promotion<br />EXECUTION<br />Arouse interest ∙ Create Awareness<br />
  16. 16. Medium – Outdoor<br />EXECUTION<br />
  17. 17. Medium – Film<br />EXECUTION<br />Develop Comprehension<br />
  18. 18. Medium – Google+<br />EXECUTION<br />Create desire to participate ∙ Increase use of Google+<br />
  19. 19. OVERVIEW<br />Aim: To increase usage of Google+ among current account holders <br />START FRESH Contest<br />Current Google+ Users<br />
  20. 20. Question & Answer<br />Q&A<br />

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