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Hey, College Students—Learn How To Use Social Media Like a Real Professional—Emphasis On 'Real'

Face it, everything you put out on social media, including Snapchat, you are ultimately responsible for and you must be prepared that people other than your intended audience (AKA your friends) may see it.

Like potential employers and recruiters. 93% of which use social media when recruiting for talent and not just LinkedIn. In fact, 73% of employers check for Facebook and Twitter when hiring and they say if they can't find one "they think you have something to hide."

This presentation will share tips and tricks to optimize your 'online digital footprint' to put your best foot forward for potential employers. All the while, ensuring that you stay true to yourself and keep it real.

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Hey, College Students—Learn How To Use Social Media Like a Real Professional—Emphasis On 'Real'

  1. 1. The Reputation Growth Company!
  2. 2. Hi, I’m Mary Director of Editorial at Qnary and IC ‘05 alum
  4. 4. Face it, everything you put on social media you are ultimately responsible for…
  5. 5. People other than your “intended audience” may see it People In Your “Invisible Audience” network can include Ø  Different friends Ø  Family & extended family Ø  Teachers Ø  Job recruiters Ø  Your future boss Ø  Your future coworkers Intended Audience Invisible Audience People most likely to actually see the stuff you post on social media
  6. 6. Your “Invisible Audience” includes future employers and job recruiters Ø  93% of recruiters use LinkedIn to discover talent. Ø  89% of recruiters have hired through LinkedIn. Ø  One in 5 medical schools and residency programs look up information on students online Ø  7% of law school admission officers look up potential students’ social media networks. Ø  54% of recruiters have a negative reaction to grammar and spelling mistakes. Less — 47% — have a negative reaction to alcohol references.
  7. 7. This does not mean don’t use social media In fact, 73% of employers check for Facebook, LinkedIn, and Twitter pages. If you don’t have one, they say, they think that you have something to hide.
  8. 8. Just be smart about it… For example—if you were an employer, who would you rather hire?
  10. 10. You have to start thinking about yourself like a personal brand Ask yourself a few pretty big questions, like… Ø  What do you believe in? Ø  What are you passionate about? Ø  Where do you want to be in 5-years? Ø  What is your dream career? Ø  What causes are important to you? Ø  What hobbies are important to you? Ø  Who is your target audience?
  11. 11. Don’t boil the ocean Once you have answered those questions, narrow it down. Zoom in on a few key passion points or “content pillars” that will support your overarching personal brand. You don’t want to be seen as a jack of all trades, master of none — you want to begin to showcase yourself as someone with a specific passion and career goal.
  12. 12. Blueprint for your personal brand Content Pillar Content Pillar Content Pillar Purpose Statement Showcase experience, build relationships Topline Theme Content Pillars Proof Points TONEOFVOICE
  13. 13. You want your personal brand to optimize your entire online reputation Own Social Share Content Control Search
  14. 14. Create a list of “influencers” So now you know where you want to be in 5 years, now it’s time to find the people who are already there right now. Do a little cyber stalking and compile a list of brands, startups, schools, programs, executives, editors, publishers, journalists, TV anchors, producers, ETC. who are in the industry you want to be. Include in your list: •  Their name •  Their company •  Twitter handle •  Instagram handle •  Any additional relevant notes so you can keep track of them
  15. 15. Map out your social media ecosystem Each social media site has different strengths, lean on the platforms that best fit for your target audience and objectives. And create content that is best suited for specific platforms.
  16. 16. Specific social media platform strengths What does each social media site do best? Ø  Instagram: Visual personal brand storytelling, gaining a relevant audience through hashtag discoverability, connecting with influencers Ø  Twitter: Building relationships with influencers, staying on top of your desired industry trends Ø  LinkedIn: A must to showcase your professional skills, the first place employers and recruiters will look when thinking about hiring you Ø  Facebook: Stay connected with friends and family Ø  YouTube: Video content library if you have video work to showcase Ø  Blog/Website: A place to showcase your portfolio, if relevant
  17. 17. Instagram Tricks q  Share images and videos that are look “Instagram-y.” Don’t share overly polished, photo shopped images. q  Include relevant hasthags in content for discoverability — You can do this subtly, too. q  Tag relevant influencers to get noticed — Only when it’s something they will care about though! q  Show a “filtered” behind the scenes look into your life, experiences, hobbies, clubs, etc. q  A large Instagram following is valuable—if you’re comfortable, keep your profile public
  18. 18. Twitter Tricks q  Follow your influencers to monitor them and engage directly when relevant (through Favorites, RT, @messages) q  Create specific Twitter lists to build relationships with influencers, but also to follow specific and relevant subjects q  Include industry relevant hashtags to be discovered by relevant people q  Create and share “thought leadership” content – this is the best place to share content around your thoughts, news/articles and trends of the industry you are interested in q  Have a clear bio that showcases your personal brand q  Have a great tweet? Pin it. Just remember to take it down when it’s no longer relevant
  19. 19. LinkedIn Best Practices q  Take time to craft your summary that is your overall career goal/objective. It’s important! Be authentic, avoid buzzwords. q  Include your responsibilities within your experiences, include volunteer experience q  Include student prizes, publications, honor societies, etc. q  Ask for recommendations from professors or classmates if they are comfortable providing them for you q  Feel like you need more experience? Imagine the type of experience your future employer would want to see—now go and try to find it! (Bonus– I’ll have an opportunity for you at the end of this presentation!)
  20. 20. Clean up your image …Not a great profile pic… Great profile pics
  21. 21. That’s it! Feel overwhelmed yet? You really shouldn’t. Spending just a few hours working on your personal brand and identifying influencers will go a long way to help get you to the place you are going. Good luck!
  22. 22. Now, about the LinkedIn experience I have for you… Hi, we are Qnary. A startup based in New York City that works with really exciting leaders like C-suite level executives of major Fortune 100 companies and startup founders to optimize their online presence. A big part of what we do is create social media content for our clients looking to broaden their digital footprints and enhance their personal brands by sharing smart and savvy social media content based on their industry and interests. Our clients work across industries from marketing, technology, sports, sustainability, health, finance, law, etc.
  23. 23. Become Part of the Q-Network! Our Q-Network is an incredible network of under graduate and graduate social media freelancers who create weekly content on behalf of our clients. Perks of Being Part of Our Q-Network Creators: •  It’s a paid opportunity •  The work is remote and flexible •  It’s great to include in your resume and LinkedIn profile •  You will learn more about professional social media & your clients’ industries •  You will be ahead of industry and social media trends