Keynote for ApacheCon Europe 2009 in Amsterdam. A humourous look at how the industry analyst business is subject to some of the same pressures as proprietary software. Examining the impact of open source, web collaboration, coordination and peer production mechanisms on the sector, and how RedMonk has tried to ride this wave.

1. Agenda
•Open Business
•What Industry Analysts Do
•Traditional Analyst Business
•Then the Web Came along
•Open Source Analysis
•We like you because we’re like you
•Creative Commons and OSI
•How We Got Here
•No Salesforce
•The Shoulders of Giants
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2. Open Business
Now this is not the end. It is not even the
beginning of the end. But it is, perhaps, the
end of the beginning.
Sir Winston Churchill, November 1942
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3. What industry analysts do
3

4. Traditional Analyst Business
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5. Or worse?
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6. Buy-side Or sell-side?

7. Then The Web Came Along
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8. The make side
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9. Just kidding
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10. The Web came along… so did we
2008's Top
Leaders in Open
Source Business
By Mark
Hinkle, LinuxWorl
d.com, 01/19/08
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11. More props
“I am the sworn enemy of most analysts, who do little more than tell you one of two
things: 1) what happened 5 years ago, but you weren’t paying attention, or 2) exactly
what won’t happen in the future. If you were to do the exact opposite of their
recommendations, you’d be better off. Not so with RedMonk.”
Chris Petrilli
“I see Redmonk as opening a new sector, perhaps something like an open
knowledge/intelligence transfer sector or community. They are a part of an evolving
ecosystem that is responsible for intelligence and knowledge transfer on a mass scale to
all companies and individuals.”
Duane Nickull
@dehora: @monkchips: oss, open source analysis, compliance, rest, acquire
AMZN, green, cloud. Always ahead
“While many of the larger analyst firms in the industry have a reputation for staying at
the 50,000 foot level, RedMonk dives down to a much deeper level.”
Zack Urlocker
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12. A fashionable view
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13. The RedMonk model
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14. Spot The Diff
RedMonk Traditional
Analyst Accessibility Twitter, phone, blogs, Account managers:
mobile phones permission based.
Content Accessibility Open Access Subscriber Only
Coverage One stop shop Silos
Media Audio, Video, Blogs Reports
PageRank High Low
Research RedMonk + Community Analyst + colleagues
Speed Near Real Time Monthly
White papers Not so much High margin business
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15. We’re more comfortable here
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16. 16

17. Pro
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18. 18

19. 19

20. Oh noes
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21. Our Hero
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22. We Try
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23. Open Peer Production
Natural hierarchies
Named sources
Many eyes
Internet scale
Corrections in public
Shoulders of giants
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24. Giants

25. How Do I Become An Analyst?
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26. 26

27. Thank You
Contact:
JamesGovernor
jgovernor@redmonk.com
www.MonkChips.com
+44 (0) 791 944 8345
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28. Credit
Cathedral http://www.flickr.com/photos/picdrop/8172482/
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Climbing: http://www.flickr.com/photos/jarkko/3567810/
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Quality: http://www.flickr.com/photos/osakasteve/88815080/
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Craftsman http://www.flickr.com/photos/reurinkjan/3088505769/
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Car Crash http://www.flickr.com/photos/madaise/2612487968/
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Tube: http://www.flickr.com/photos/malias/107222810/
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Racket http://www.flickr.com/photos/sjsharktank/2292140095/
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Garden: http://www.flickr.com/photos/giblet/82706780/
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