Traffic Boosting Twitter Tactics - SMX Social Media

Monique Pouget
Traffic Boosting Twitter Tactics
   Presented by Monique Pouget   |   December 5th, 2012
First Off, Who Am I?




                     Monique Pouget
             Director of Content Marketing



 Twitter @MoniqueTheGeek          LinkedIn linkd.in/mpouget

 Google+ gplus.to/moniquepouget   Read My Posts Thunder Blog




www.ThunderSEO.com                                             @MoniqueTheGeek #smx
USE A TWITTER
MANAGEMENT
SERVICE
Juggling is difficult.




                 www.ThunderSEO.com   @MoniqueTheGeek #smx
Twitter Management Tools – Hootsuite



#Hashtags                                                                    Website



             Topic and
              Location                                    Mentions




                                      Brand Names




                                  http://hootsuite.com/

                 www.ThunderSEO.com                                  @MoniqueTheGeek #smx
Twitter Management Tools – TweetDeck



Favorites                                                       Relationships




            Mentions                                    Links



                              Name Variations




                           https://web.tweetdeck.com/

              www.ThunderSEO.com                                 @MoniqueTheGeek #smx
Twitter Management Tools – So Many Options!




COTWEET
                                 SPROUT SOCIAL

          www.ThunderSEO.com          @MoniqueTheGeek #smx
GO BEYOND
                                 TWEETS WITH
                                  @MENTIONS

                     News flash: Twitter handles are optional.




www.ThunderSEO.com                               @MoniqueTheGeek #smx
Smarter Twitter Monitoring – @ Optional




                           ALL THE TWEETS,
                           NO @MENTIONS




     www.ThunderSEO.com            @MoniqueTheGeek #smx
Smarter Twitter Monitoring – More Tools!




TOPSY
                      BACKTWEETS
                                   HOOTSUITE
        www.ThunderSEO.com            @MoniqueTheGeek #smx
FIND THE BEST
PEOPLE TO
FOLLOW AND
ENGAGE WITH
So many Twitter profiles, so little time.




               www.ThunderSEO.com           @MoniqueTheGeek #smx
Social Listening – Find the People Tweeting




TOPSY
                 TWAZZUP
                                   SOCIAL MENTION
           www.ThunderSEO.com              @MoniqueTheGeek #smx
Social Listening – Identify Influencers in Your Space




TWEEPZ
          TWIANGULATE
                                     GOOGLE
            www.ThunderSEO.com              @MoniqueTheGeek #smx
Social Listening – Dig a Little Deeper




                         TWTRLAND
    www.ThunderSEO.com               @MoniqueTheGeek #smx
Social Listening – Find Mutual Relationships




FRIEND OR FOLLOW              TWIANGULATE

        www.ThunderSEO.com             @MoniqueTheGeek #smx
USE SHORTENED
LINKS WITH UTM
PARAMETERS
Track what’s working.
             www.ThunderSEO.com   @MoniqueTheGeek #smx
Better Tracking – Discover What Works




                                    MENTAL NOTE

     www.ThunderSEO.com           @MoniqueTheGeek #smx
Better Tracking – Build URL UTMs Quickly




        http://gaconfig.com/google-analytics-url-builder/

      www.ThunderSEO.com                                    @MoniqueTheGeek #smx
Better Tracking – Analyze Results




    http://gaconfig.com/google-analytics-url-builder/

  www.ThunderSEO.com                                    @MoniqueTheGeek #smx
PARTICIPATE IN
                     TWITTER CHATS

                         There’s a chat for that.




www.ThunderSEO.com                @MoniqueTheGeek #smx
Twitter Chats – Endless Options




MORE ON
THAT LATER!




                          http://bit.ly/achatforthat

          www.ThunderSEO.com                           @MoniqueTheGeek #smx
CREATE AND
                         FOLLOW
                     TWITTER LISTS
                        Sort through the noise.




www.ThunderSEO.com              @MoniqueTheGeek #smx
Twitter Lists – Divide and Conquer


Brewery & Bar
 Employees

Tweets About:
•Questions about
large scale
brewing systems
•Visiting other
local breweries
•Beers on deck
•Collaborations




              www.ThunderSEO.com               @MoniqueTheGeek #smx
Twitter Lists – Private and Public




PUBLIC


                        PRIVAT
                        E




   www.ThunderSEO.com                 @MoniqueTheGeek #smx
TWEET AT THE
RIGHT TIME OF
DAY

Make educated decisions about your audience.




               www.ThunderSEO.com              @MoniqueTheGeek #smx
Smarter Tweeting – Think About Your Audience




                     FOLLOWER WONK


         www.ThunderSEO.com           @MoniqueTheGeek #smx
Smarter Tweeting – When Do They Tweet?




      TWERIOD                BUFFER APP



      www.ThunderSEO.com          @MoniqueTheGeek #smx
COLLECT YOUR
                     TWEETS AND SAVE
                      THEM FOR LATER

                     Tell a story with your conversations.
www.ThunderSEO.com                         @MoniqueTheGeek #smx
Collect Your Tweets – Save Them for Later




                            http://storify.com/

       www.ThunderSEO.com                         @MoniqueTheGeek #smx
MONITOR YOUR
TWITTER GROWTH
OVER TIME

In order to grow,www.ThunderSEO.com you’ve been.
                  track where                      @MoniqueTheGeek #smx
Measure Incremental Growth – Practice Patience




                      http://monitor.wildfireapp.com

          www.ThunderSEO.com                           @MoniqueTheGeek #smx
BE REAL


                     Provide value.




www.ThunderSEO.com   @MoniqueTheGeek #smx
Humanize Your Brand – Reap the Rewards




      www.ThunderSEO.com          @MoniqueTheGeek #smx
Thank You – Let’s Connect



        @MoniqueTheGeek

        monique@thunderseo.com

        www.thunderseo.com/blog

        http://bit.ly/smxsocialtwitter




www.ThunderSEO.com                       @MoniqueTheGeek #smx
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Traffic Boosting Twitter Tactics - SMX Social Media

  • 1. Traffic Boosting Twitter Tactics Presented by Monique Pouget | December 5th, 2012
  • 2. First Off, Who Am I? Monique Pouget Director of Content Marketing Twitter @MoniqueTheGeek LinkedIn linkd.in/mpouget Google+ gplus.to/moniquepouget Read My Posts Thunder Blog www.ThunderSEO.com @MoniqueTheGeek #smx
  • 3. USE A TWITTER MANAGEMENT SERVICE Juggling is difficult. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 4. Twitter Management Tools – Hootsuite #Hashtags Website Topic and Location Mentions Brand Names http://hootsuite.com/ www.ThunderSEO.com @MoniqueTheGeek #smx
  • 5. Twitter Management Tools – TweetDeck Favorites Relationships Mentions Links Name Variations https://web.tweetdeck.com/ www.ThunderSEO.com @MoniqueTheGeek #smx
  • 6. Twitter Management Tools – So Many Options! COTWEET SPROUT SOCIAL www.ThunderSEO.com @MoniqueTheGeek #smx
  • 7. GO BEYOND TWEETS WITH @MENTIONS News flash: Twitter handles are optional. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 8. Smarter Twitter Monitoring – @ Optional ALL THE TWEETS, NO @MENTIONS www.ThunderSEO.com @MoniqueTheGeek #smx
  • 9. Smarter Twitter Monitoring – More Tools! TOPSY BACKTWEETS HOOTSUITE www.ThunderSEO.com @MoniqueTheGeek #smx
  • 10. FIND THE BEST PEOPLE TO FOLLOW AND ENGAGE WITH So many Twitter profiles, so little time. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 11. Social Listening – Find the People Tweeting TOPSY TWAZZUP SOCIAL MENTION www.ThunderSEO.com @MoniqueTheGeek #smx
  • 12. Social Listening – Identify Influencers in Your Space TWEEPZ TWIANGULATE GOOGLE www.ThunderSEO.com @MoniqueTheGeek #smx
  • 13. Social Listening – Dig a Little Deeper TWTRLAND www.ThunderSEO.com @MoniqueTheGeek #smx
  • 14. Social Listening – Find Mutual Relationships FRIEND OR FOLLOW TWIANGULATE www.ThunderSEO.com @MoniqueTheGeek #smx
  • 15. USE SHORTENED LINKS WITH UTM PARAMETERS Track what’s working. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 16. Better Tracking – Discover What Works MENTAL NOTE www.ThunderSEO.com @MoniqueTheGeek #smx
  • 17. Better Tracking – Build URL UTMs Quickly http://gaconfig.com/google-analytics-url-builder/ www.ThunderSEO.com @MoniqueTheGeek #smx
  • 18. Better Tracking – Analyze Results http://gaconfig.com/google-analytics-url-builder/ www.ThunderSEO.com @MoniqueTheGeek #smx
  • 19. PARTICIPATE IN TWITTER CHATS There’s a chat for that. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 20. Twitter Chats – Endless Options MORE ON THAT LATER! http://bit.ly/achatforthat www.ThunderSEO.com @MoniqueTheGeek #smx
  • 21. CREATE AND FOLLOW TWITTER LISTS Sort through the noise. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 22. Twitter Lists – Divide and Conquer Brewery & Bar Employees Tweets About: •Questions about large scale brewing systems •Visiting other local breweries •Beers on deck •Collaborations www.ThunderSEO.com @MoniqueTheGeek #smx
  • 23. Twitter Lists – Private and Public PUBLIC PRIVAT E www.ThunderSEO.com @MoniqueTheGeek #smx
  • 24. TWEET AT THE RIGHT TIME OF DAY Make educated decisions about your audience. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 25. Smarter Tweeting – Think About Your Audience FOLLOWER WONK www.ThunderSEO.com @MoniqueTheGeek #smx
  • 26. Smarter Tweeting – When Do They Tweet? TWERIOD BUFFER APP www.ThunderSEO.com @MoniqueTheGeek #smx
  • 27. COLLECT YOUR TWEETS AND SAVE THEM FOR LATER Tell a story with your conversations. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 28. Collect Your Tweets – Save Them for Later http://storify.com/ www.ThunderSEO.com @MoniqueTheGeek #smx
  • 29. MONITOR YOUR TWITTER GROWTH OVER TIME In order to grow,www.ThunderSEO.com you’ve been. track where @MoniqueTheGeek #smx
  • 30. Measure Incremental Growth – Practice Patience http://monitor.wildfireapp.com www.ThunderSEO.com @MoniqueTheGeek #smx
  • 31. BE REAL Provide value. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 32. Humanize Your Brand – Reap the Rewards www.ThunderSEO.com @MoniqueTheGeek #smx
  • 33. Thank You – Let’s Connect @MoniqueTheGeek monique@thunderseo.com www.thunderseo.com/blog http://bit.ly/smxsocialtwitter www.ThunderSEO.com @MoniqueTheGeek #smx

Editor's Notes

  1. http://www.flickr.com/photos/littlestar19/6857110627/
  2. http://www.flickr.com/photos/matthieu-aubry/2754725579/
  3. http://hootsuite.com/
  4. https://web.tweetdeck.com/
  5. http://www.crunchbase.com/company/cotweet http://cotweet.com/ https://sproutsocial.com/ *note: swap out sprout social screenshot
  6. http://www.flickr.com/photos/myf/6292448083/
  7. http://alltheragefaces.com/face/misc-all-the-things http://raventools.com/blog/11-social-media-tips-zero-to-hero/ None of these tweets mention the original source of this post, @RavenTools. Many people are either Retweeting another influencer, or leaving the @mention completely out of their tweet.
  8. http://topsy.com/raventools.com/blog/11-social-media-tips-zero-to-hero/ http://backtweets.com/search/?q=http%3A%2F%2Fraventools.com%2Fblog%2F11-social-media-tips-zero-to-hero%2F http://hootsuite.com/ Find the people tweeting without @mentioning you, RT them, and thank them for sharing. Watch the followers roll in.
  9. http://www.flickr.com/photos/rhonddal/3922217514/
  10. http://topsy.com/s/%22Content+Launch+Checklist%22 http://www.twazzup.com/?q=%22Content+Launch+Checklist%22&l=all http://socialmention.com/search?q=%22Content+Launch+Checklist%22&t=all&btnG=Search Find a blog post you love, and look for the people that are sharing it too.
  11. http://tweepz.com/search?q=bio%3A%22cat+lady%22&followers=1000+-+1999 http://twiangulate.com/search/--%2522cat%2520lady%2522/keywords/table/my_friends-1/keywords_sort-biggest/page-1/ https://www.google.com/search?hl=en&newwindow=1&tbo=d&q=intitle%3A%22cat+lady*+on+twitter%22+OR+intext%3A%22bio+*+cat+lady%22+site%3Atwitter.com&oq=intitle%3A%22cat+lady*+on+twitter%22+OR+intext%3A%22bio+*+cat+lady%22+site%3Atwitter.com&gs_l=serp.3...8996.16448.0.16570.16.16.0.0.0.1.129.1023.15j1.16.0.les%3B..0.0...1c.1.SSxi_ILnbuM
  12. http://twtrland.com/profile/LifeOnTheBlcny
  13. http://friendorfollow.com/lifeontheblcny/friends/ http://twiangulate.com/search/lifeontheblcny-hpitlick/common_friends/table/my_friends-1/
  14. http://www.flickr.com/photos/closee/8167526122/
  15. http://www.flickr.com/photos/meigemchan/2860172864/
  16. http://www.flickr.com/photos/littlestar19/6857110627/
  17. http://www.flickr.com/photos/chovy/2353209387/
  18. https://followerwonk.com/analyze/thunderseo?op=fl
  19. http://www.tweriod.com/a/105554 http://bufferapp.com
  20. http://storify.com/thunderseo/make-meetings-fun
  21. http://www.flickr.com/photos/leehaywood/4231654952/
  22. http://www.flickr.com/photos/mliu92/3264728167/
  23. https://twitter.com/AMCTheatres/status/250642803221225472