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The Content Marketer’s Toolbox
Monique Pouget | @MoniqueTheGeek
Content Track | Ballroom E
Thunder SEO

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First Off, Who Am I?
Name: Monique Pouget Twitter: @MoniqueTheGeek
Title: Director of Content LinkedIn: linkd.in/mpouget
Marketing Read My Posts: Blog
Company: Thunder SEO

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[VIA]

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TOOLS!

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STRATEGY

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[VIA] [VIA]

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Building Your Content Strategy
LISTEN to the stories and status updates that are being shared socially.

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Building Your Content Strategy
RESEARCH content that is performing well in your competitive space.
http://pinterest.com/source/YOURWEBSITE.com/

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Building Your Content Strategy
IDENTIFY influencers by searching Twitter bios for industry topics and keywords.

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Building Your Content Strategy
Analyze Twitter profiles to DISCOVER links shared, Retweets and authority.

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Managing a Content Team
Create a PLAN with assignments, audiences and deadlines, and stick to it.

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Managing a Content Team
Define KPIs and use the right metrics to TRACK your content’s success.
Original URL: http://www.beerblogpost.com
Campaign Source: Newsletter
Campaign Medium: Email
Campaign Name: IPApost
Final Tracking URL:
http://www.beerblogpost.com/?utm_source=Newsletter&utm_medium=Email
&utm_campaign=IPApost

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Managing a Content Team
Define KPIs and use the right metrics to TRACK your content’s success.

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Managing a Content Team
Find a way to COLLABORATE seamlessly with your Content Team.

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Managing a Content Team
Find a way to COLLABORATE seamlessly with your Content Team.

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Visualizing Your Content
PRESENT content in a meaningful way that inspires engagement.

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Visualizing Your Content
PRESENT content in a meaningful way that inspires engagement.

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Promoting Your Content
Discover ways to get more EYEBALLS on your content.

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Monitoring Your Content Performance
Gather RESULTS and share them with your team.

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Thank You!
@MoniqueTheGeek
monique@thunderseo.com
www.thunderseo.com/blog
http://bit.ly/ContentToolsOMS