We've updated our privacy policy. Click here to review the details. Tap here to review the details.
Activate your 30 day free trial to unlock unlimited reading.
Activate your 30 day free trial to continue reading.
With the growing alignment of search and social strategies, another marketing concept has emerged to connect how users engage with brands online: content marketing. As simple as it may sound, successful content marketing requires a strategic mix of planning, research, and execution, as well as proper tracking and measurement to convey the return on investment.
This presentation takes a big-picture look at the content marketing process and dives deep into the specific content marketing tools and tactics that can lead to gains in SEO and social media, setting a brand apart for years to come.
With the growing alignment of search and social strategies, another marketing concept has emerged to connect how users engage with brands online: content marketing. As simple as it may sound, successful content marketing requires a strategic mix of planning, research, and execution, as well as proper tracking and measurement to convey the return on investment.
This presentation takes a big-picture look at the content marketing process and dives deep into the specific content marketing tools and tactics that can lead to gains in SEO and social media, setting a brand apart for years to come.
You just clipped your first slide!
Clipping is a handy way to collect important slides you want to go back to later. Now customize the name of a clipboard to store your clips.The SlideShare family just got bigger. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd.
Cancel anytime.Unlimited Reading
Learn faster and smarter from top experts
Unlimited Downloading
Download to take your learnings offline and on the go
You also get free access to Scribd!
Instant access to millions of ebooks, audiobooks, magazines, podcasts and more.
Read and listen offline with any device.
Free access to premium services like Tuneln, Mubi and more.
We’ve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.
You can read the details below. By accepting, you agree to the updated privacy policy.
Thank you!