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The Content Marketer's Toolbox

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With the growing alignment of search and social strategies, another marketing concept has emerged to connect how users engage with brands online: content marketing. As simple as it may sound, successful content marketing requires a strategic mix of planning, research, and execution, as well as proper tracking and measurement to convey the return on investment.

This presentation takes a big-picture look at the content marketing process and dives deep into the specific content marketing tools and tactics that can lead to gains in SEO and social media, setting a brand apart for years to come.

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The Content Marketer's Toolbox

  1. 1. The Content Marketer’s Toolbox Monique Pouget | @MoniqueTheGeek Content Track | Ballroom E Thunder SEO
  2. 2. First Off, Who Am I?Name: Monique Pouget Twitter: @MoniqueTheGeekTitle: Director of Content LinkedIn: linkd.in/mpougetMarketing Read My Posts: BlogCompany: Thunder SEO
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  9. 9. TOOLS!
  10. 10. STRATEGY
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  12. 12. Building Your Content StrategyLISTEN to the stories and status updates that are being shared socially.
  13. 13. Building Your Content StrategyRESEARCH content that is performing well in your competitive space. http://pinterest.com/source/YOURWEBSITE.com/
  14. 14. Building Your Content StrategyIDENTIFY influencers by searching Twitter bios for industry topics and keywords.
  15. 15. Building Your Content StrategyAnalyze Twitter profiles to DISCOVER links shared, Retweets and authority.
  16. 16. Managing a Content TeamCreate a PLAN with assignments, audiences and deadlines, and stick to it.
  17. 17. Managing a Content TeamDefine KPIs and use the right metrics to TRACK your content’s success. Original URL: http://www.beerblogpost.com Campaign Source: Newsletter Campaign Medium: Email Campaign Name: IPApost Final Tracking URL:http://www.beerblogpost.com/?utm_source=Newsletter&utm_medium=Email &utm_campaign=IPApost
  18. 18. Managing a Content TeamDefine KPIs and use the right metrics to TRACK your content’s success.
  19. 19. Managing a Content TeamFind a way to COLLABORATE seamlessly with your Content Team.
  20. 20. Managing a Content TeamFind a way to COLLABORATE seamlessly with your Content Team.
  21. 21. Visualizing Your ContentPRESENT content in a meaningful way that inspires engagement.
  22. 22. Visualizing Your ContentPRESENT content in a meaningful way that inspires engagement.
  23. 23. Promoting Your ContentDiscover ways to get more EYEBALLS on your content.
  24. 24. Monitoring Your Content PerformanceGather RESULTS and share them with your team.
  25. 25. Thank You!@MoniqueTheGeekmonique@thunderseo.comwww.thunderseo.com/bloghttp://bit.ly/ContentToolsOMS

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