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The Content Marketer’s Toolbox
  Monique Pouget | @MoniqueTheGeek




      Content Track | Ballroom E
            Thunder SEO
First Off, Who Am I?




Name: Monique Pouget         Twitter: @MoniqueTheGeek
Title: Director of Content   LinkedIn: linkd.in/mpouget
Marketing                    Read My Posts: Blog
Company: Thunder SEO
[VIA]
[VIA]
[VIA]
[VIA]
[VIA]
[VIA]
TOOLS!
STRATEGY
[VIA]   [VIA]
Building Your Content Strategy
LISTEN to the stories and status updates that are being shared socially.
Building Your Content Strategy
RESEARCH content that is performing well in your competitive space.


                          http://pinterest.com/source/YOURWEBSITE.com/
Building Your Content Strategy
IDENTIFY influencers by searching Twitter bios for industry topics and keywords.
Building Your Content Strategy
Analyze Twitter profiles to DISCOVER links shared, Retweets and authority.
Managing a Content Team
Create a PLAN with assignments, audiences and deadlines, and stick to it.
Managing a Content Team
Define KPIs and use the right metrics to TRACK your content’s success.
                 Original URL: http://www.beerblogpost.com



                       Campaign Source: Newsletter



                         Campaign Medium: Email



                         Campaign Name: IPApost


                           Final Tracking URL:
http://www.beerblogpost.com/?utm_source=Newsletter&utm_medium=Email
                         &utm_campaign=IPApost
Managing a Content Team
Define KPIs and use the right metrics to TRACK your content’s success.
Managing a Content Team
Find a way to COLLABORATE seamlessly with your Content Team.
Managing a Content Team
Find a way to COLLABORATE seamlessly with your Content Team.
Visualizing Your Content
PRESENT content in a meaningful way that inspires engagement.
Visualizing Your Content
PRESENT content in a meaningful way that inspires engagement.
Promoting Your Content
Discover ways to get more EYEBALLS on your content.
Monitoring Your Content Performance
Gather RESULTS and share them with your team.
Thank You!

@MoniqueTheGeek

monique@thunderseo.com

www.thunderseo.com/blog


http://bit.ly/ContentToolsOMS

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The Content Marketer's Toolbox

Editor's Notes

  1. Panda forced us to stop thinking like this…
  2. Educational resources.
  3. Inspiring women to make create their dreams.
  4. Content Marketing happens everywhere.
  5. Look at all of the opportunities we have!
  6. Content is just content. How it’s promoted is the strategy. I’ve seen bad content do well and great content do badly – because of strategy. That’s where “Content Marketing” comes in to play.
  7. Social research.
  8. Competitive research.
  9. Influencer research.
  10. Once you’ve identified influencers, drill down even further. What do they share? Who do they connect with socially? What is their “authority” on Twitter?
  11. Make a content calendar and stick to it.
  12. Here’s how you’d set up a basic URL with UTM parameters.
  13. You can see the data from UTMs in Google Analytics under “Traffic Sources” and “Campaigns.”
  14. We love Trello, including the ability to assign, attach files and Google Docs, collaborate, and see everything in one place.
  15. Find the hue that’s right for you.
  16. Storify is a great way to pull together content from all over the social web from sources like Instagram, Twitter, YouTube and blogs. You can embed the stories in blog posts, notify anyone that’s been quoted in your story, and add future timely updates to the story too.
  17. Quipol is social poling that you can embed in blog posts and web pages.
  18. Zemanta positions your content in front of active bloggers using their blog publishing assistant and makes it easy for bloggers to quickly link to your posts and images with one click. MuckRack helps you easily find journalists talking about your company, competitors and industry in real time. GroupHigh indexes over millions of blogs every day and provide clients with a custom blog search engine. After finding the bloggers, it automates the research and gives you a place to track communication.