SMX Advanced Recap: Hardcore Social Tactics


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Monique Pouget's SMX Advanced presentation, which includes information about using Pinterest for creating link building personas, turning Twitter prospects into followers, and taking advantage of Facebook's search-friendly features, like Timeline for Pages and Open Graph integration.

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  • Gives website owner control over what information users will share across Facebook from their site. Rather than ‘Liking’ a page and leaving it to Facebook to decide what information to display, the open graph gives you the power to control how your content is shared by your users.
  • If you can pull a user’s data from Facebook and couple it with Referrers from Search the result is demographics at a keyword level!
  • SMX Advanced Recap: Hardcore Social Tactics

    1. 1. Hardcore Social TacticsPresented by Monique Pouget | June 5, 2012 @MoniqueTheGeek
    2. 2. First Off, Who Am I?Name: Monique Pouget Twitter: @MoniqueTheGeekTitle: Director of Content LinkedIn: Read My Posts: BlogCompany: Thunder SEO @MoniqueTheGeek
    3. 3. Pinterest@MoniqueTheGeek
    4. 4. PinterestWhat’s being Pinned from my (or a competitor’s) website? @MoniqueTheGeek
    5. 5. Pinterest@MoniqueTheGeek
    6. 6. Pinterest Tools | PinReach @MoniqueTheGeek
    7. 7. Pinterest Tools | Pinpuff Ecom= Pin with landing page to a sales page; e.g. Amazon, etsy Gen= Pin with non-sales landing page; e.g. branding, quote CPC= Referral traffic from pin @MoniqueTheGeek
    8. 8. Pinterest | Sleuthing What types of What’s the What does What are their things will value add ourthis person turn-ons and they respond pitch offerscare about? turn-offs? to? them @MoniqueTheGeek
    9. 9. Pinterest | Sleuthing @MoniqueTheGeek
    10. 10. Pinterest | Sleuthing @MoniqueTheGeek
    11. 11. Pinterest | Sleuthing @MoniqueTheGeek
    12. 12. Pinterest Tools | Wordle & twtrland @MoniqueTheGeek
    13. 13. Pinterest | Create Personas Photos Descriptions Content Examples @MoniqueTheGeek
    14. 14. @MoniqueTheGeek
    15. 15. Twitter@MoniqueTheGeek
    16. 16. Converting Twitter Prospects Into Followers Identify Discover Follow Divide & Up Conquer @MoniqueTheGeek
    17. 17. Twitter Tools | Hoosaid & Follower WonkIDENTIFY Influencers by searching Twitter bios for industry topics, keywords… @MoniqueTheGeek
    18. 18. Twitter Tools | Amplicate, Topsy & Social Mention …and trends. @MoniqueTheGeek
    19. 19. Twitter Tools | Advanced Search OperatorsUse Advanced Search Operators to restrict results to relevant topics & sentiments. @MoniqueTheGeek
    20. 20. Twitter Tools | twtrland & Twitalyzer Analyze Twitter profiles to DISCOVER links shared, Retweets… @MoniqueTheGeek
    21. 21. Twitter Tools | Friend or Follow …and relationships. @MoniqueTheGeek
    22. 22. Twitter Tools | Twitter ListsSeparate your Twitter prospects into lists so you can DIVIDE & CONQUER. Brewery & Bar Homebrewers Craft Beer Employees Drinkers Tweets About: Tweets About: Tweets About: • Questions • New recipe • Extremely rare about large experiments beer with scale brewing • Local complicated systems homebrew name • Visiting other meet-ups, • Latest award- local breweries events & winning IPA • Beers on deck contests • Beer festivals • Collaborations • Hops and pairings @MoniqueTheGeek
    23. 23. Converting Twitter Prospects Into FollowersBefore following a prospect, tweet relevant things that might pique their interest. Hello HOMEBREWERS @MoniqueTheGeek
    24. 24. Converting Twitter Prospects Into Followers FOLLOW UP with Twitter prospects that don’t convert after first touch. Hello HOMEBREWERS @MoniqueTheGeek
    25. 25. Converting Twitter Prospects Into Followers @MoniqueTheGeek
    26. 26. Twitter Monitoring | Hootsuite#Hashtags Website Topic and Location Mentions Brand Names @MoniqueTheGeek
    27. 27. Facebook@MoniqueTheGeek
    28. 28. Facebook@MoniqueTheGeek
    29. 29. Facebook | Open Graph @MoniqueTheGeek
    30. 30. Facebook | Open Graph THIS. @MoniqueTheGeek
    31. 31. Facebook Tools | Simply Measured Compare up to 5 Pages and get engagement stats you can’t find in Insights. @MoniqueTheGeek
    32. 32. Thank You! @MoniqueTheGeek