Monique Pouget's SMX Advanced presentation, which includes information about using Pinterest for creating link building personas, turning Twitter prospects into followers, and taking advantage of Facebook's search-friendly features, like Timeline for Pages and Open Graph integration.
Gives website owner control over what information users will share across Facebook from their site. Rather than ‘Liking’ a page and leaving it to Facebook to decide what information to display, the open graph gives you the power to control how your content is shared by your users.
If you can pull a user’s data from Facebook and couple it with Referrers from Search the result is demographics at a keyword level!
SMX Advanced Recap: Hardcore Social Tactics
Hardcore Social TacticsPresented by Monique Pouget | June 5, 2012 @MoniqueTheGeek
First Off, Who Am I?Name: Monique Pouget Twitter: @MoniqueTheGeekTitle: Director of Content LinkedIn: linkd.in/mpougetMarketing Read My Posts: BlogCompany: Thunder SEO @MoniqueTheGeek
Pinterest Tools | Pinpuff Ecom= Pin with landing page to a sales page; e.g. Amazon, etsy Gen= Pin with non-sales landing page; e.g. branding, quote CPC= Referral traffic from pin @MoniqueTheGeek
Pinterest | Sleuthing What types of What’s the What does What are their things will value add ourthis person turn-ons and they respond pitch offerscare about? turn-offs? to? them http://outspokenmedia.com/seo/content-based-outreach-for-link-building/ @MoniqueTheGeek
Twitter Tools | Friend or Follow …and relationships. @MoniqueTheGeek
Twitter Tools | Twitter ListsSeparate your Twitter prospects into lists so you can DIVIDE & CONQUER. Brewery & Bar Homebrewers Craft Beer Employees Drinkers Tweets About: Tweets About: Tweets About: • Questions • New recipe • Extremely rare about large experiments beer with scale brewing • Local complicated systems homebrew name • Visiting other meet-ups, • Latest award- local breweries events & winning IPA • Beers on deck contests • Beer festivals • Collaborations • Hops and pairings @MoniqueTheGeek
Converting Twitter Prospects Into FollowersBefore following a prospect, tweet relevant things that might pique their interest. Hello HOMEBREWERS @MoniqueTheGeek
Converting Twitter Prospects Into Followers FOLLOW UP with Twitter prospects that don’t convert after first touch. Hello HOMEBREWERS http://www.distilled.net/blog/author/rob/ @MoniqueTheGeek
Converting Twitter Prospects Into Followers http://bit.ly/convertingtwitterprospects @MoniqueTheGeek