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SMX Advanced Recap: Hardcore Social Tactics

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SMX Advanced Recap: Hardcore Social Tactics

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Monique Pouget's SMX Advanced presentation, which includes information about using Pinterest for creating link building personas, turning Twitter prospects into followers, and taking advantage of Facebook's search-friendly features, like Timeline for Pages and Open Graph integration.

Monique Pouget's SMX Advanced presentation, which includes information about using Pinterest for creating link building personas, turning Twitter prospects into followers, and taking advantage of Facebook's search-friendly features, like Timeline for Pages and Open Graph integration.

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SMX Advanced Recap: Hardcore Social Tactics

  1. 1. Hardcore Social Tactics Presented by Monique Pouget | June 5, 2012 @MoniqueTheGeek
  2. 2. First Off, Who Am I? Name: Monique Pouget Twitter: @MoniqueTheGeek Title: Director of Content LinkedIn: linkd.in/mpouget Marketing Read My Posts: Blog Company: Thunder SEO @MoniqueTheGeek
  3. 3. Pinterest @MoniqueTheGeek
  4. 4. Pinterest What’s being Pinned from my (or a competitor’s) website? http://pinterest.com/source/YOURWEBSITE.com/ @MoniqueTheGeek
  5. 5. Pinterest @MoniqueTheGeek
  6. 6. Pinterest Tools | PinReach @MoniqueTheGeek
  7. 7. Pinterest Tools | Pinpuff Ecom= Pin with landing page to a sales page; e.g. Amazon, etsy Gen= Pin with non-sales landing page; e.g. branding, quote CPC= Referral traffic from pin @MoniqueTheGeek
  8. 8. Pinterest | Sleuthing What types of What’s the What does What are their things will value add our this person turn-ons and they respond pitch offers care about? turn-offs? to? them http://outspokenmedia.com/seo/content-based-outreach-for-link-building/ @MoniqueTheGeek
  9. 9. Pinterest | Sleuthing @MoniqueTheGeek
  10. 10. Pinterest | Sleuthing @MoniqueTheGeek
  11. 11. Pinterest | Sleuthing @MoniqueTheGeek
  12. 12. Pinterest Tools | Wordle & twtrland @MoniqueTheGeek
  13. 13. Pinterest | Create Personas Photos Descriptions Content Examples @MoniqueTheGeek
  14. 14. http://bit.ly/pinterestpersonas @MoniqueTheGeek
  15. 15. Twitter @MoniqueTheGeek
  16. 16. Converting Twitter Prospects Into Followers Identify Discover Follow Divide & Up Conquer @MoniqueTheGeek
  17. 17. Twitter Tools | Hoosaid & Follower Wonk IDENTIFY Influencers by searching Twitter bios for industry topics, keywords… @MoniqueTheGeek
  18. 18. Twitter Tools | Amplicate, Topsy & Social Mention …and trends. @MoniqueTheGeek
  19. 19. Twitter Tools | Advanced Search Operators Use Advanced Search Operators to restrict results to relevant topics & sentiments. @MoniqueTheGeek
  20. 20. Twitter Tools | twtrland & Twitalyzer Analyze Twitter profiles to DISCOVER links shared, Retweets… @MoniqueTheGeek
  21. 21. Twitter Tools | Friend or Follow …and relationships. @MoniqueTheGeek
  22. 22. Twitter Tools | Twitter Lists Separate your Twitter prospects into lists so you can DIVIDE & CONQUER. Brewery & Bar Homebrewers Craft Beer Employees Drinkers Tweets About: Tweets About: Tweets About: • Questions • New recipe • Extremely rare about large experiments beer with scale brewing • Local complicated systems homebrew name • Visiting other meet-ups, • Latest award- local breweries events & winning IPA • Beers on deck contests • Beer festivals • Collaborations • Hops and pairings @MoniqueTheGeek
  23. 23. Converting Twitter Prospects Into Followers Before following a prospect, tweet relevant things that might pique their interest. Hello HOMEBREWERS @MoniqueTheGeek
  24. 24. Converting Twitter Prospects Into Followers FOLLOW UP with Twitter prospects that don’t convert after first touch. Hello HOMEBREWERS http://www.distilled.net/blog/author/rob/ @MoniqueTheGeek
  25. 25. Converting Twitter Prospects Into Followers http://bit.ly/convertingtwitterprospects @MoniqueTheGeek
  26. 26. Twitter Monitoring | Hootsuite #Hashtags Website Topic and Location Mentions Brand Names @MoniqueTheGeek
  27. 27. Facebook @MoniqueTheGeek
  28. 28. Facebook @MoniqueTheGeek
  29. 29. Facebook | Open Graph http://searchengineland.com/learn-to-control-your-message-with-social-sharing-open-graph-100245 @MoniqueTheGeek
  30. 30. Facebook | Open Graph THIS. http://www.seomoz.org/blog/keyword-level-demographics @MoniqueTheGeek
  31. 31. Facebook Tools | Simply Measured Compare up to 5 Pages and get engagement stats you can’t find in Insights. @MoniqueTheGeek
  32. 32. Thank You! @MoniqueTheGeek monique@thunderseo.com www.thunderseo.com/blog bit.ly/smx-hardcore @MoniqueTheGeek

Editor's Notes

  • Gives website owner control over what information users will share across Facebook from their site. Rather than ‘Liking’ a page and leaving it to Facebook to decide what information to display, the open graph gives you the power to control how your content is shared by your users.
  • If you can pull a user’s data from Facebook and couple it with Referrers from Search the result is demographics at a keyword level!
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