Building a Community Without a Big Ass Budget - SEOmoz Mozinar
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http://bit.ly/bigassmozinar The time for content marketing is now, but investing in the resources for community building requires both time and talent. However, producing extraordinary content that *must* be shared leads to more traffic, mentions, links, and conversions, and with Google's undeniable focus on quality content, we as smart marketers have no choice but to take the leap. But what can businesses without big ass budgets do to compete on a level playing field? Did you know you can build a content marketing strategy without having to produce the content yourself? TOTALLY! For more information, check out http://www.seomoz.org/webinars
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Building a Community Without a Big Ass Budget - SEOmoz Mozinar
- 1. Building a Community ! Without a Big Ass Budget! ! by Monique Pouget, Director of Content Marketing, @MoniqueTheGeek ! Tweet with Mozinar attendees: #mozinar! ! Technical problems or feedback:! Please email team@seomoz.org! www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 2. FIRST OFF – Who am I? Monique Pouget Director of Content Marketing @moniquethegeek gplus.to/moniquepouget linkd.in/mpouget thunderseo.com/blog www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 3. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 4. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 5. We Can Do Better Than This (read this)! (this too)! Everybody’s Trying to Give a TED Talk www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 6. OUTREACH & RESEARCH CREATE PROMOTE STRATEGY OPTIMIZE MEASURE www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 7. RESEARCH STRATEGY CREATE www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 8. By “BIG ASS” you mean…?
- 9. That’s just content. Not affordable for everyone. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 10. COMPETITIVE RESEARCH www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 11. Which content is performing well in your space? www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 12. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 13. Use Pinterest to research content that is performing well in your competitive space, and inform your future content. LINK www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 14. LEVERAGE QUESTIONS www.ThunderSEO.com 2 @MoniqueTheGeek #mozinar
- 15. I see what you did there. Good call. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 16. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 17. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 18. 3 NEIGHBORHOOD OUTREACH www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 19. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 20. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 21. 4 FREELANCE BLOGGERS www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 22. Identify myself. Personalize. Explain opportunity. Share details. Empathize. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 24. INFORM & DELIGHT www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 25. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 26. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 27. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 28. EXPERT SERIES www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 29. Exposure Exposure Complement Complement Continuous Continuous www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 30. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 31. 185 TWEETS 7 INBOUND LINKS 3 COMMENTS SHARED BY ALL INDUSTRY EXPERTS 8TH BEST PERFORMING POST IN 2012 www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 32. 7 GUEST BLOGGING www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 33. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 34. Asks you to submit ideas on Twi6er. Read the small print. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 35. LINK www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 36. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 37. More Resources a) Ultimate Resource to Blogger Outreach and Guest Blogging b) Why You Ought to Build An Online Brand Through Guest Blogging c) 9 Essential Tips for Warm Blogger Outreach Pitches www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 38. 8 UGC COMMUNITIES www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 39. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 40. LINK www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 41. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 42. 9 CURATED CONTENT www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 43. Link-‐worthy. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 44. Curated list of their content. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 45. ANNUAL SURVEYS www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 46. Thought leaders pre6y much obligated to share. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 47. Evergreen URL. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 48. SITE BADGES www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 49. Generates unique embed code for different doctor profiles. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 50. 12 INTERNAL DATA www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 51. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 52. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 53. OK, call it a comeback. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 54. GUIDES www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 55. Created by an intern! LINK www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 56. Build a list with free Ebooks and guides. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 57. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 58. 14VIDEO www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 59. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 60. Create a workflow, and commit to it. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 61. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 62. 15 SLIDE DECKS www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 63. +50 Million +16 Million Acquired by Unique Visitors Registered LinkedIn in May a Month Users 2012
- 64. Follow, Favorite and get Featured. Invest in good design. Embed presentations on your site. Repurpose existing content. Experiment with presentation length. www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 65. LINK www.ThunderSEO.com @MoniqueTheGeek #mozinar
- 66. Q & A DOWNLOAD this presentation bit.ly/bigassmozinar monique@thunderseo.com @moniquethegeek gplus.to/moniquepouget thunderseo.com/blog MONIQUE POUGET Director of Content Marketing www.ThunderSEO.com @MoniqueTheGeek #mozinar
Editor's Notes
- http://www.flickr.com/photos/hikingartist/5727299176/in/photostream/
- http://twitter.com/JHTScherck/status/274252657621889024
- http://www.jonathoncolman.org/2012/11/26/we-can-do-better-than-this/ http://blog.iacquire.com/2012/11/14/everybodys-trying-to-give-a-ted-talk-the-shift-from-tactics-to-strategy-in-seo/
- http://marketeer.kapost.com/wp-content/uploads/2012/06/Content-Marketing-Kapost-Eloqua-eBook.pdf
- http://www.opensiteexplorer.org/pages?site=www.holidaymatinee.com%2F
- http://trap.it/ http://topsy.com/s?q=%22craft+beer%22
- http://www.thunderseo.com/blog/creating-perfect-link-building-personas-with-pinterest/?utm_source=slideshare&utm_medium=mozinardeck&utm_campaign=mozinarmo
- http://www.quora.com/SEO-Tools/Where-can-I-learn-about-SEO http://www.iexposure.com/2011/12/28/staying-on-top-of-digital-news-without-going-crazy
- https://www.facebook.com/jonloomerdigital/posts/372156986206557 http://www.jonloomer.com/2012/10/31/facebook-stop-marketing/
- https://configurator.inboxq.com/#start http://reviews.cnet.com/8301-33199_7-57320715-221/apple-tv-vs-roku-which-streaming-box-should-you-buy/
- http://backofhouse.morganshotelgroup.com/
- http://blog.hiddencreekapartment.com/hidden-creek-news/great-food-beer-live-entertainment-at-growlers-brew-pub-near-hidden-creek-in-gaithersburg/
- https://followerwonk.com/bio/?q=%22freelance%20writer%22&l=bethesda
- https://www.odesk.com/ https://scripted.com/ http://jobs.problogger.net/ https://www.elance.com/ http://vitamintalent.com/quickhire/?src=homepage
- http://www.flickr.com/photos/eri-design/6019122368/
- https://twitter.com/REI/status/281543844389072896 http://www.fastcompany.com/3004369/how-rei-put-bow-social-marketing-and-wowed-customers
- http://www.adweek.com/adfreak/kotex-makes-gifts-women-based-their-pinterest-boards-139161
- http://www.designlovefest.com/category/advice-2/ 52 inbound links 22 tweets 7 likes
- http://www.seo.com/blog/content-marketing-how-to-sell-executives-on-the-idea-and-cost/
- http://www.thunderseo.com/blog/how-local-search-experts-really-feel-about-google-plus-local/?utm_source=slideshare&utm_medium=mozinardeck&utm_campaign=mozinarmo
- http://www.johnfdoherty.com/guest-blogging-guidelines/ Use: inurl:submit OR inurl:write OR inurl:suggest “ seo ” “ guest post ” OR “ guest blog ”
- http://blog.iacquire.com/2013/01/02/invest-the-time-in-innovation/ http://kaiserthesage.com/seo-to-cro/ Others are less obvious about taking guest posts.
- http://triberr.com/bonfires/?cat=6 http://myblogguest.com/ http://ontolo.com/guest-posts-guide
- http://blog.kissmetrics.com/guide-to-blogger-outreach/ http://www.quicksprout.com/2012/07/09/why-you-ought-to-build-an-online-brand-through-guest-blogging-and-not-just-chase-seo-tricks/ http://www.blueglass.com/blog/essential-tips-for-warm-blogger-outreach-pitches/
- http://www.seomoz.org/ugc http://www.inbound.org/
- http://pinterest.com/birchbox/birchbox-un-boxing-videos/
- http://www.thinkgeek.com/action-shots/ http://www.amazon.com/Flip-Video-ATR1B-Tripod/product-reviews/B000VJRUKS
- http://www.iloveseo.net/the-ginormous-best-of-2012-list/
- http://www.virante.org/blog/2012/01/23/our-guides-to-google-for-business-and-personal-use/
- http://www.davidmihm.com/local-search-ranking-factors.shtml
- http://www.seomoz.org/seo-industry-survey
- http://www.seomoz.org/q/best-way-to-use-badges-for-link-building
- http://www.cardsagainsthumanity.com/holidaystats/
- http://www.warbyparker.com/annual-report-2011 300+ Links, 350+ FB Shares, 1,100+ FB Likes, 1,600 tweets, and 32 +1s
- http://blog.okcupid.com/ http://www.reddit.com/r/OkCupid/comments/11yj0m/i_am_the_real_chriscoyne_cofounder_of_okcupid/c6qp8vt
- http://www.distilled.net/linkbait-guide/
- http://www.hubspot.com/marketing-ebook/free-ebook-killer-marketing-content/
- http://www.rei.com/learn/expert-advice/running-shoes.html http://www.rei.com/features/infographics/running-shoes.html
- http://www.nba.com/timberwolves/news/google-hangout-session-jj-barea-nikola-pekovic-and-derrick-williams-0
- http://www.cpcstrategy.com/blog/2013/01/boxvideo/
- http://new.livestream.com/stonebrewingco/VerticalEpic https://www.facebook.com/StoneBrewingCo/app_142371818162?ref=ts
- http://www.linkedmediagroup.com/slideshare/
- http://contentmarketinginstitute.com/2012/09/slideshare-strategies-to-boost-your-contents-value/
- http://www.slideshare.net/jessedee/you-suck-at-powerpoint