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Social Media Update and Top Tips to Improve Exposure

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Talk given by Monique Ramsey of Cosmetic Social Media at Allergan Access practice Summit on 9/11/15

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Social Media Update and Top Tips to Improve Exposure

  1. 1. @CosmeticSocial * @MoniqueRamsey * #LetsGrow Welcome… Social Media Update & Top Tips to Improve Exposure
  2. 2. 1. Research-Refresh-Reshare • Research: Look for popular blog posts • Refresh: Update with new info • Re-share across all of your social media sites @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  3. 3. @CosmeticSocial * @MoniqueRamsey * #LetsGrow 2. Facebook Native Videos FB Native Videos:  FB = 60% of all video shares  40% better engagement than YouTube  2.5x higher click through rate (CTR)  10% lower cost per engagement  New Featured VIDEO on your page; create playlists on video tab *Stats via SocialBakers & ReelSEO
  4. 4. @CosmeticSocial * @MoniqueRamsey * #LetsGrow 3. Facebook CTA Call to Action (CTA) Buttons “Shop Now” “Download” “Book Now” “Learn More” “Sign Up”
  5. 5. 4. Stop Being Pushy  Ad-like or overly promotional posts won’t get shown  FB = Cornerstone of your online identity  Bring your brand story to life  Genuinely useful info  Customer service channel@CosmeticSocial * @MoniqueRamsey * #LetsGrow OCT 2014: 1 billion ppl. visited FB PAGES (75% from a mobile device)
  6. 6. 5. Event Subscriptions
  7. 7. 6. Slideshare slideshare.net/moniqueramsey @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  8. 8. 7. Twitter  Real-time tweets in search results  You need to be on Twitter, period  SEO boost likely 790 million tweets per day; fastest growing demographic is 55-64 year olds! @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  9. 9. Twitter  Use hashtags to get found & increase engagement by 20%  Trending topics – but beware (relevant)  Upload photos directly  Use humor & emotion  Use a dashboard • identify power users@CosmeticSocial * @MoniqueRamsey * #LetsGrow
  10. 10. *Source: SearchMetrics Ranking Factor Study 2014 8. Google+ It’s here to stay. Maybe. Not? Our advice for now: • Stay here & create content  No promoted posts - clean  +1’s help are #3 with search ranking factors  REVIEWS The correlation of social metrics with better rankings remains high, with recommendations and related signals from the social graph strongly related to good Google rankings.
  11. 11. 9. LinkedIn Company Updates:  Authentic  Relevant  Brief  NO EXCESSIVE posting  NO OFFENSIVE posts (before/afters) Don’t Forget:  Consistent branding  “Showcase Pages” for features (up to 10)  Use keywords @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  12. 12. 10. Use Ratings in Your Social Media Posts @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  13. 13. 11. Social Intelligence Are you listening? Billions of conversations. NEED TOOLS TO:  Monitor  Listen  Prioritize  Engage  Learn  Adjust  Grow OMG He’s the best doctor!So arrogant! Don’t go! 5 stars! Waited too long. EEEW~ exam room a mess @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  14. 14. Dashboard Choices NUVI, Hootsuite, Sprout Social, SocialOomph, etc. @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  15. 15. @CosmeticSocial * @MoniqueRamsey * #LetsGrow Instagram… 8 Things You Need to Know to Get the Most Out of This Popular Social Network
  16. 16. Instagram by the Numbers @CosmeticSocial * @MoniqueRamsey * #LetsGrow •300 million users •50% of IG users log on daily (+100M in 9 mos.) •trends younger - BUT! •50% female •highly visual •has to be mobile & can’t schedule
  17. 17. “Share visual content that aligns with your product, business or services.” Content simply needs to be: • exciting • educational • entertaining • or inspiring …in other words touch an emotional cord and give VALUE. 1.) What to Share
  18. 18. 2.) Building a Following • Organic ONLY • Hashtag search • Follow, Like, Like, Like* *Austin Allred The Hacker’s Guide to User Acquisition
  19. 19. 3.) #HashtagHeaven • BHF (BFF) • 11 magic number • 30 max • Geotags #RaleighRocks • Iconosquare - trends - most used & how many you have
  20. 20. 4.) Consistency Counts •post 1 -3 times per day •no algorithm to penalize •most successful accounts post 2-3 times/day
  21. 21. 5.) Contests Tag a Friend *Builds followers organically Hashtag *WooBox Cross-Promote
  22. 22. 6.) Filters • Highly visual medium • High exposure • Warm tones • Filters get 21% more views and 45% more comments
  23. 23. 7.) Emojis Fun and Engaging
  24. 24. 8.) 15 Seconds of Fame video = 10% of all posts but 18% of all comments Sneak Peek - drive to full length on YouTube *(cross promote platforms) image via weknowthedj.com
  25. 25. 9.) Tools to Measure Iconosquare - free analytics Websta
  26. 26. #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Pinterest… Using Pinterest to Drive Traffic Back to Your Website
  27. 27. By the Numbers @CosmeticSocial * @MoniqueRamsey * #LetsGrow • 72.8 million users, 85% female • 1 BILLION boards, 50 Billion pins • 80% of pins are RE-PINS • 500,000 business accounts • 67% of pins are from a business website • 83% of active users would rather follow a brand than a celebrity • 52% consult for purchasing guidance while shopping in a store writeontrack.ie
  28. 28. Your Average Pinner = Average Patient @CosmeticSocial * @MoniqueRamsey * #LetsGrow •In “Discovery” mode (vs search) = new potential clients •Community Based •Love to Promote, Love to Share •Ages 18-34, Upper Income •Major purchasers for family •Many of them integrate Facebook, Twitter Sources: DMR Digital Marketing Stats, Strategy, Gadgets; Power of Pinning
  29. 29. Pinterest Behavior @CosmeticSocial * @MoniqueRamsey * #LetsGrow INSPIRE STORE BUY REPIN Source: Power of Pinning Boards I want to look like this your website
  30. 30. Viral Nature Original ContentAmplified!!! Source: Power of Pinning
  31. 31. Join as a Business business.pinterest.com or convert your existing account @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  32. 32. Actions for Pins @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  33. 33. BoardsEDUCATE @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  34. 34. Images that WORK • Light images (20x more effective) • Images without faces 23% more re-pins** • Nordstrom — most engaged retail brand • Teaser text Sources: DMR Digital Marketing Stats, Strategy, Gadgets; Power of Pinning
  35. 35. SEO Benefit • Value of a root domain • Able to rank higher for key search terms with a Pinterest account vs independently hosted website* • Pins are backlinks (important) = more is better (repins increase #) • Keywords in descriptions • Social signals (shares) (Google likes!) • Images need keyword love too! The titles are searchable *Source: Power of Pinning https://winsomekaty.wordpress.com
  36. 36. Images **think about your website @CosmeticSocial * @MoniqueRamsey * #LetsGrow • Call to action (+80%) • Top # Lists, • Printables and Infographics • SIZE MATTERS
  37. 37. Infogr.am
  38. 38. VIDEO!
  39. 39. Analytics
  40. 40. Questions? Monique Ramsey USA Toll Free Direct Dial 877-401-5485 Email: monique@cosmeticsocialmedia.com Facebook.com/CosmeticSocialMedia Twitter.com/MoniqueRamsey CosmeticSocialMedia.com/Blog
  • MarnieRobinson

    Mar. 16, 2016
  • JOHNJOHNEAPEN

    Sep. 16, 2015
  • realpatientratings

    Sep. 15, 2015

Talk given by Monique Ramsey of Cosmetic Social Media at Allergan Access practice Summit on 9/11/15

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